Aspiration Marketing
MARCH 31, 2025
Workforces evolve. The way companies manage them must evolve, too. As companies expand, sustainability depends on efficiency. In 2025, the old HR model of manual screening, stacks of paperwork, and subjective reviews is fading, and automation is taking hold. Companies now scan thousands of applications in moments, detecting nuances that once took weeks to uncover.
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yorCMO
MARCH 31, 2025
Boost your online store with expert strategies in marketing for e-commerce. Discover tips to optimize your site, remarket, and drive conversions. The post From Clicks to Conversions: E-Commerce Marketing Strategies That Work appeared first on yorCMO.
Content Marketing Institute
MARCH 31, 2025
More data is the key to better insights and smarter marketing decisions, right? Not exactly. But a unified data strategy is. Heres how to create one.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Bannerflow
MARCH 31, 2025
You cant please everyone all of the time. But as marketers, its our job to use marketing tools to disprove this age-old John Lydgate quote (if youre curious, he was a poet ), and get absolutely everyone interested in what you have to say.
Six & Flow
MARCH 31, 2025
Discover how an AI sales agent can revolutionise your sales process, boost productivity, and enhance personalised outreach without replacing human jobs.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
MARCH 31, 2025
If you want to share scroll-stopping content on your social media profiles, you need eye-catching images that display well in the feed. Awkwardly cropped photos and pixelated images are a sure way to put potential followers off. But figuring out image sizes for each social network is tricky, especially considering how many different image options each platform offers.
Martech
MARCH 31, 2025
What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. The power of remember when Imagine logging into your favorite online store and instead of the usual Welcome back!
Hubspot Marketing
MARCH 31, 2025
Imagine trying to describe a giraffe to someone whose never seen one. Maybe I'd say something like this: Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs. This description is close enough, sure, but it doesn't quite capture the sensation of seeing one in real life. Which is how I feel about high-performing marketing teams: Hard to describe, but easy to spot.
Backlinko
MARCH 31, 2025
This guide will show you how to use ChatGPT the right way. Brand new to using it? Ill help you skip the rookie mistakes that leave most beginners frustrated. Tried it before and had an average experience? No problem. You’ll learn how to refine your approach to get useful, high-quality responses (finally). Because heres the thing: ChatGPT IS a powerful tool.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
MARCH 31, 2025
Used correctly, YouTube is an outstanding platform for marketers. With over 2 billion monthly active users, it is one of the most popular sites on the internet. As the second-largest search engine globally, YouTube is a go-to site for answering questions and learning new things. From educational content to entertainment, the platform caters to every niche, making it a powerful tool for building brand awareness and driving engagement.
Hootsuite
MARCH 31, 2025
TL;DR AI tools WILL improve your efficiency. 80% of social marketers are already using AI in their jobs, so don’t fall behind. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. AI-enhanced targeting yields better results. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e.g., dynamic Meta campaigns).
Martech
MARCH 31, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. The term “phygital” refers to the blending of physical and digital experiences, creating a seamless interaction between the two realms. It combines the tangible aspects of physical environments with the convenience and engagement of digital technologies.
Marketing Insider Group
MARCH 31, 2025
Graphic design is never boringunless youre staring at another bland corporate PowerPoint template. Every year brings new ideas, but 2025 is turning up the volume with bold colors, AI experiments, and movement-packed visuals. If youre designing for a brand, social media, or just trying to make something cool, knowing whats trending helps keep your designs fresh.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
MARCH 31, 2025
The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many are chasing fool’s gold AI tools that are overhyped, misleading or lacking real value. Separating real innovation from empty promises is crucial before investing in the latest “game-changing” AI solution.
Duct Tape Marketing
MARCH 31, 2025
How to Stay Human in the Age of AI: Marketing Strategies for 2025 written by John Jantsch read more at Duct Tape Marketing Table of Contents Start with StrategyNot Shiny Objects Emotional Intelligence Still Wins Storytelling Is Your Superpower Know Your Voiceand Stick to It Get Personal Use AI to Boost Your TeamNot Replace Them You Dont Have to Master It All Today Lets face itmarketing in 2025 feels like a whirlwind.
Chief Martec
MARCH 31, 2025
Sorry I’ve been a bit quiet this past month. I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay May 6 along with the 2025 marketing technology landscape. And the 2025 Stackie Awards. And a series of zero-fluff interviews with six industry leaders who are sponsoring our event this year.
Businesses Grow
MARCH 31, 2025
Last week, I analyzed a fantastic promotional video from Apple through the lens of Audacious , a book that describes a framework for disruptive and bold marketing. After reading that post, fellow marketer Mandy Edwards sent me another new video — this one from KFC UK — and asked, “What do you think of this one?” Today, I present a story of audacity that went horribly, horribly wrong!
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
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