Aspiration Marketing
MARCH 31, 2025
Workforces evolve. The way companies manage them must evolve, too. As companies expand, sustainability depends on efficiency. In 2025, the old HR model of manual screening, stacks of paperwork, and subjective reviews is fading, and automation is taking hold. Companies now scan thousands of applications in moments, detecting nuances that once took weeks to uncover.
Buffer Marketing
MARCH 31, 2025
If you want to share scroll-stopping content on your social media profiles, you need eye-catching images that display well in the feed. Awkwardly cropped photos and pixelated images are a sure way to put potential followers off. But figuring out image sizes for each social network is tricky, especially considering how many different image options each platform offers.
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Martech
MARCH 31, 2025
The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many are chasing fool’s gold AI tools that are overhyped, misleading or lacking real value. Separating real innovation from empty promises is crucial before investing in the latest “game-changing” AI solution.
Marketing Insider Group
MARCH 31, 2025
Graphic design is never boringunless youre staring at another bland corporate PowerPoint template. Every year brings new ideas, but 2025 is turning up the volume with bold colors, AI experiments, and movement-packed visuals. If youre designing for a brand, social media, or just trying to make something cool, knowing whats trending helps keep your designs fresh.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Martech
MARCH 31, 2025
What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds. The power of remember when Imagine logging into your favorite online store and instead of the usual Welcome back!
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
MARCH 31, 2025
TL;DR AI tools WILL improve your efficiency. 80% of social marketers are already using AI in their jobs, so don’t fall behind. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. AI-enhanced targeting yields better results. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e.g., dynamic Meta campaigns).
Martech
MARCH 31, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. The term “phygital” refers to the blending of physical and digital experiences, creating a seamless interaction between the two realms. It combines the tangible aspects of physical environments with the convenience and engagement of digital technologies.
Sprout Social
MARCH 31, 2025
Used correctly, YouTube is an outstanding platform for marketers. With over 2 billion monthly active users, it is one of the most popular sites on the internet. As the second-largest search engine globally, YouTube is a go-to site for answering questions and learning new things. From educational content to entertainment, the platform caters to every niche, making it a powerful tool for building brand awareness and driving engagement.
Chief Martec
MARCH 31, 2025
Sorry I’ve been a bit quiet this past month. I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay May 6 along with the 2025 marketing technology landscape. And the 2025 Stackie Awards. And a series of zero-fluff interviews with six industry leaders who are sponsoring our event this year.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
yorCMO
MARCH 31, 2025
Boost your online store with expert strategies in marketing for e-commerce. Discover tips to optimize your site, remarket, and drive conversions. The post From Clicks to Conversions: E-Commerce Marketing Strategies That Work appeared first on yorCMO.
Content Marketing Institute
MARCH 31, 2025
More data is the key to better insights and smarter marketing decisions, right? Not exactly. But a unified data strategy is. Heres how to create one.
Bannerflow
MARCH 31, 2025
You cant please everyone all of the time. But as marketers, its our job to use marketing tools to disprove this age-old John Lydgate quote (if youre curious, he was a poet ), and get absolutely everyone interested in what you have to say.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Six & Flow
MARCH 31, 2025
Discover how an AI sales agent can revolutionise your sales process, boost productivity, and enhance personalised outreach without replacing human jobs.
Zumvu
MARCH 31, 2025
In our digital world, a powerful unforgettable logo holds immense value. Your logo often serves as the initial contact point between your brand and potential clients leaving a lasting impression that can affect your company's achievements.
Hubspot Marketing
MARCH 31, 2025
Imagine trying to describe a giraffe to someone whose never seen one. Maybe I'd say something like this: Well, it has brown patches that look a little like puzzle pieces; a long, 6-foot-tall neck, and skinny legs. This description is close enough, sure, but it doesn't quite capture the sensation of seeing one in real life. Which is how I feel about high-performing marketing teams: Hard to describe, but easy to spot.
Duct Tape Marketing
MARCH 31, 2025
How to Stay Human in the Age of AI: Marketing Strategies for 2025 written by John Jantsch read more at Duct Tape Marketing Table of Contents Start with StrategyNot Shiny Objects Emotional Intelligence Still Wins Storytelling Is Your Superpower Know Your Voiceand Stick to It Get Personal Use AI to Boost Your TeamNot Replace Them You Dont Have to Master It All Today Lets face itmarketing in 2025 feels like a whirlwind.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Businesses Grow
MARCH 31, 2025
Last week, I analyzed a fantastic promotional video from Apple through the lens of Audacious , a book that describes a framework for disruptive and bold marketing. After reading that post, fellow marketer Mandy Edwards sent me another new video — this one from KFC UK — and asked, “What do you think of this one?” Today, I present a story of audacity that went horribly, horribly wrong!
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