Aspiration Marketing

MARCH 3, 2025

Do you get the best results from your email marketing efforts? Many businesses, like the company I recently worked with, struggle with low engagement. Despite having a huge subscriber list, their open and click-through rates were dismal. However, after analyzing their data, the problem became clear: their emails lacked personalization and segmentation, essentially broadcasting the same message to everyone regardless of their interests.

Email Marketing 208

Email Marketing Marketing Marketers 208

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.

Transform 123

Transform Finance Marketing Marketers 123

The Marketing Operations Leader

MARCH 3, 2025

In this edition: The 9 Reports Every Marketing Leader Wants to See Why Your Tools and Tech Are Probably Holding You Back Poll: The Biggest Road Block to Marketing Ops Career Success Exclusive For Paid Subscribers : How Marketing Promotions Really Work (And What You Can Do About It) Join Us for Marketing Ops Town Hall This Month as We Talk About Breaking Through Plateaus in Your Career.

Transform 130

Transform Customer Acquisition Finance Marketing 130

Martech

MARCH 3, 2025

I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny because leadership is tough to define but easy to spot. We all know when we’ve experienced a bad or good leader. We are willing to throw our heads through a brick wall for a good leader and want a brick wall to crush a bad one.

Thought Leadership 123

Thought Leadership Price Content Marketing Customer 123

Speaker: Speakers:

Marketing

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Businesses that use blog content effectively create a steady flow of engaged prospects.

Content Marketing 100

Content Marketing Education Marketing Marketers 100

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately. Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as brows

User-Generated 120

User-Generated Marketing Marketers Analytics 120

Martech

MARCH 3, 2025

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are driving interest in identity resolution tools, including the decline of third-party cookies and consumers’ expectation of personalized, highly relevant experiences when they engage with brands.

Law 120

Law Price Marketing Marketers 120

Businesses Grow

MARCH 3, 2025

I am a fan of internet pioneer Kevin Kelly. His futuristic projections and books have informed much of my work. And while I don’t always agree with him, I pay close attention to his writing. Last week, Kevin wrote a blog post titled The Handoff to Bots , which thinks through the implications of two colliding megatrends: global de-population due to a rapidly declining birthrate and the inevitable rise of AI bots taking over human jobs.

Transform 82

Transform Entertainment Health Manufacturing 82

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. On paper, it looked like we were doing everything right. But users werent converting, and growth stalled. Something was off. It wasnt a lack of effort but a lack of alignment. We didnt fully understand how customers found and engaged with our product.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Marketing Insider Group

MARCH 3, 2025

If a company has no customers, is it a real business? Probably not. Opening a shop with useful products people want is only one part of the equation. You must also find your target demographic, explain to customers what makes your products better than the competition, and earn their continued patronage. Thats a lot of work for sales and marketing departments , which is why a customer relationship management (CRM) tool is a must-have for any company serious about building a loyal client base.

CRM 52

CRM Communications Management Analytics 52

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CRM

Practical eCommerce - Marketing

MARCH 3, 2025

It's easy to think one post will go viral, racking-up millions of views. But what happens next? The post Social Media Marketing beyond the Algorithm appeared first on Practical Ecommerce.

Social Media Marketing 105

Social Media Marketing eCommerce Marketing Marketers 105

Whos Mailing What

MARCH 3, 2025

In marketing, perception is everything. The way customers perceive your brand influences their decision-making, often beyond just logic and facts.

Direct Mail 87

Direct Mail Marketing Marketers Branding 87

SocialPilot

MARCH 3, 2025

SocialPilot welcomes you to the world of Bluesky, the social media platform thats taking the internet by storm! Yes, you heard it right. Bluesky is quickly becoming a favorite social media network for its fresh take on user interaction and community building. With its customizable interface and advanced security protocols, Bluesky sets new social networking standards.

User-Generated 68

User-Generated Management Place Social Media Marketing 68

yorCMO

MARCH 3, 2025

This collaboration strengthens the integration of marketing leadership and business strategy, ensuring that companies can scale efficiently while maintaining strong operational and financial foundations. The post yorCMO Launches Strategic Partnership with Pinnacle Business Guides appeared first on yorCMO.

Marketing 59

Marketing Marketers 59

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Unbounce

MARCH 3, 2025

You’ve built the perfect landing page. Your headline is simultaneously descriptive and urgent. You’ve got a hero image of someone holding your product, weeping with joy. Your explainer video becomes a surprise hit at Cannes (though it’s controversially snubbed by the Academy). Your testimonials include Beyonc and Tom Hanks, and you have to shrink the New York Times just to fit Disney into your “as seen in” logo spread.

Shipping 52

Shipping Communications Product Price 52

yorCMO

MARCH 3, 2025

The post Unlocking Biotech, Medtech, and Healthtech Success: The Value of a Seasoned Chief Marketing Officer and the Power of a Fractional CMO Engagement appeared first on yorCMO.

CMO 59

CMO Marketing Marketers 59