Martech
APRIL 16, 2025
2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Let’s be real: How much of this is genuine AI innovation and how much is just rebranded automation? It’s a question every marketer should be asking.
Lynton Web
APRIL 16, 2025
Community-based organizations like YMCAs prosper through vibrant member relationships, yet many wrestle with fragmented systems that create disjointed experiences. Your membership software captures facility visits, but your marketing specialists remain in the dark without this crucial data. Your ticketing platform logs admissions, but fundraising and operations personnel can't pinpoint your most loyal visitors.
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Aspiration Marketing
APRIL 16, 2025
Two out of five new businesses fail within their first five years. And while many factors contribute, a lack of strategic planning is often the culprit. Therefore, a robust business development plan (BD plan) is no longer a luxuryit's a necessity. We provide a step-by-step approach to crafting a BD plan that not only keeps your business afloat but propels it toward sustainable growth.
Buffer Marketing
APRIL 16, 2025
I run a Facebook group called Freelancers Who Work Smart, Not Hard , but, for ages, I managed it the hard way, not the smart way. The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. (before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Martech
APRIL 16, 2025
AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Am
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SocialPilot
APRIL 16, 2025
Suppose you need a new project management tool. What is the first thing you would do? Would you blindly pick one or go read some reviews online to check what other users are saying? If youre like 86% of B2B buyers , you would do the latter. And this is exactly why we need SaaS review sites. These trusted third-party review platforms are the Yelp of the software world.
Welcome Software
APRIL 16, 2025
Creative feedback is oh-so-important—it's how we grow, refine our ideas, and ultimately produce better work. But because creativity is inherently subjective, feedback on creative work operates by a different set of rules. The tricky part? Not all feedback is created equal. Some feedback can propel your work forward, while other comments might leave you confused, demoralized, or heading down the wrong path (or worse: multiple, conflicting paths) entirely.
Hubspot Marketing
APRIL 16, 2025
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If thats the case, Ive been in your shoes before. To help you create valuable visuals for your brand, here's a list of nearly 30 online design tools you can use, many of which are free or have free trials.
Duct Tape Marketing
APRIL 16, 2025
Win by Focusing on Your Core Users written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Shane Murphy-Reuter In this episode of the Duct Tape Marketing Podcast, I interviewed Shane Murphy-Reuter, President of Go-To-Market at Calendly. Calendly, best known for revolutionizing scheduling software, is now redefining its space by expanding deeper into relationship management and SMB tools without losing sight of its core value: simplifying time.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
illumin
APRIL 16, 2025
Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience.
Martech
APRIL 16, 2025
If you had to summarize the relationship between business leaders and data in just a couple of words, your best bet is simply to say, Its complicated. And it seems to be getting more complicated as time goes on. Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years.
Practical eCommerce - Marketing
APRIL 16, 2025
A nuanced strategy for suppressing subscribers recognizes attribution is messy and engagement signals are fuzzier than ever. The post Rethink Your Email Sunset Policy appeared first on Practical Ecommerce.
Martech
APRIL 16, 2025
HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant. HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said the addition of Dashworks will make Breeze Copilot, Agents and embedded features even more powerful by adding deep search and reasoning and the ability to connect unstructured data sources.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Zumvu
APRIL 16, 2025
Many startup founders struggle to achieve the right balance between growth and profitability, but it can be even more difficult in Software as a Service (SaaS), such as accounting software, HOA management software, and customer relationship management.
Martech
APRIL 16, 2025
Marketing operations leaders are facing unprecedented pressure as AI tools evolve at breakneck speed. But thriving in this environment isnt about chasing every new solutionits about building organizations that can evolve continuously. Join us for Future-Proofing Your Marketing Operations , designed for forward-thinking marketing ops leaders who want to create resilient, future-ready organizations.
yorCMO
APRIL 16, 2025
Learn how to define your sales process, strengthen your brand, and drive growth in the Startup to Breakeven stage of your business journey.
Martech
APRIL 16, 2025
Data and resources present the most significant challenges to marketing and marketing operations professionals trying to manage and grow their martech stacks, according to our 2025 State of Your Stack report. As previously reported , 2025 saw a rise in homegrown martech applications, which were on the verge of extinction in the 2024 MarTech Replacement Survey.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
David Meerman Scott
APRIL 16, 2025
Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.
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