Tue.Dec 17, 2024

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Kill the Chaos: How to Simplify Your Email and SMS Flows

Customers.ai

Lets face it. Most email and SMS flows are a hot mess of chaos and confusion. Too many messages, too much segmentation, and way too much effort. The result? Your audience tunes out, your engagement tanks, and youre left wondering why your open rates look like ghost towns. The truth is, as marketers, weve made things too complicated. According to Aaron Orendorff at DTC Next , most brands are tripping over their own complexity.

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10 CMO Secrets for Your 2025 Marketing Strategy

Set Up

The marketing world is always changing, but the core principles of great leadership stay the same. To help you navigate this evolving landscape, weve gathered insights from some of the top CMOs in the business from our featured CMO Spotlight interviews. These ten lessons are just as relevant now as theyll be in 2025, offering practical advice on leading with impact and staying adaptable in a fast-moving marketplace.

CMO
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How to get your email marketing ready for iOS 18

Martech

Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail. That means big changes to email marketing strategies. Heres a look at the new features, their likely impact and steps you can take now. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners.

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Why B2B Companies are Shifting to ABM in 2025

Aspiration Marketing

Forget casting a wide net and hoping for the best. Today, savvy B2B marketers will be laser-focused on high-value accounts. It's a new era of personalized campaigns, deep relationship building, and strategic resource allocation. Account-based marketing (ABM) is the key to unlocking explosive growth, higher ROI, and stronger customer connections. Ready to ditch the outdated marketing playbook and embrace the future of B2B?

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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Meta Threads analytics: A complete guide to measuring success

Sprout Social

Reaching 100 million users in just five days of launch, Metas Threads app is attracting users with its simple integration with Meta apps and profile setup. As with any social media network , you must take a strategic approach when building your presence. Thats where understanding Threads analytics plays a vital role. When you know what posts resonate, whether its long-form text posts or image posts, you can create a data-driven content strategy for the app.

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12 Things to Look for in a Winning Tech Stack

The Marketing Operations Leader

In this edition: 12 Things to Look for in a Winning Tech Stack How You Feel in Year 1, 5, and 10 in Marketing Ops POLL - The Most Dreaded Interview Question For Paid Subscribers: The Truth About Multi-Touch Attribution: What Most Marketers Don’t Know Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.

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Warehouse-native analytics: Future of data-driven experimentation

Welcome Software

Traditional experimentation platforms promise data-driven decisions, but they're continuously falling short where it matters most. While teams can track surface metrics like page views and click rates, they can't answer crucial questions about return rates, revenue impact, or customer lifetime value without moving sensitive data out of their warehouses.

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How to build a skill development culture for MOps success

Martech

With budgets for 2025 set, marketing leaders face a familiar challenge: limited resources and growing skills gaps. With the intense competition for specialized talent, the solution may be in embracing a training culture. This will close critical skills gaps and drive long-term success. Why talent gaps are a major threat to marketing success Ed Gordon, author of Winning the Global Talent Showdown, observed: You can have all the latest technology you want, but if you dont have the talent behind it

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What Are Orphan Pages? (How to Find & Fix Them)

Backlinko

Orphan pages are website pages with no internal links pointing to them. This makes them inaccessible through the sites normal navigation, meaning users and search engines cant find them by browsing or crawling your website. However, users and search engines can still find them through external links or direct URL access. This means Google can still index them (more on that soon).

SEO
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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AI Overviews and SEO: How They Affect Search Rankings

Kuno Creative

If youve Googled anything recently, youve likely noticed AI Overviews showing up at the top of the search results. These AI-generated summaries provide quick-hit answers to user queries, above traditional organic search results and even above paid search listings a major reason AI Overviews and SEO quickly became a hot topic for marketers everywhere focused on search engine optimization strategy.

SEO
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5 Ways CRM Helps You Manage Customer Data and Drive Business Growth

Marketing Insider Group

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. They streamline operations, improve customer experiences, and set the stage for sustainable growth. By using CRM growth strategies in your business, you can take advantage of the potential of customer data, refine workflows, and create targeted strategies for meaningful interactions.

CRM
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What Makes a Great Marketer?

David Meerman Scott

In the past month, Ive been a guest lecturer in marketing classes at a half dozen Universities that use my book The New Rules of Marketing and PR in class. Ive also worked with several marketing teams at companies. While people ask the question in different ways, Im frequently asked in these sessions something like: What makes a great marketer?

PR
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It’s time for B2B marketing to understand its GTM role

Martech

2025-26 will be the years when what you dont know will really, really hurt you. Thats a generally true statement, but its especially true for go-to-market functions, particularly those that find their meaning as multipliers of sales effectiveness and efficiency. The facts are that very few C-suites understand why they spend so much money on marketing; and a lot of them are also rethinking how much their sales team costs them in the AI era.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Creating an AI-Driven Content Marketing Workflow

Social Media Examiner

Wish you could automate the time-consuming parts of creating content? Wondering how? In this article, you'll explore how to build AI-driven automations that streamline your content marketing process from start to finish. Understanding the Power of AI Automation in Content Marketing Keith Moehring's journey into AI automation began unexpectedly. His pivotal moment came when he […] The post Creating an AI-Driven Content Marketing Workflow appeared first on Social Media Examiner.

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What’s New in Buffer: 15+ New Features & Updates We Made In 2024

Buffer Marketing

As 2024 winds down, I’m feeling incredibly grateful. To everyone who’s used Buffer this year, shared feedback, or cheered us on — thank you. This year was all about making Buffer work harder for you, helping you streamline your workflow, and unlocking more possibilities for your content.  Here’s a look at what’s new: Welcome to the fediverse This year, Threads and Bluesky took the social media world by storm — and you were ready to dive in.

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Seamless Automations with Lusha API Using Zapier & Workato

Lusha

Streamline Your Workflow, No Coding Skills Needed! You’re managing spreadsheets, CRM updates are piling up, and deadlines are fast approaching. What if you could automate all of this? Lushas brand new connectors to Zapier and Workato make it possible, offering an easy, no-code solution to streamline your workflow and save time. Designed for simplicity and efficiency, Lushas API integrates real-time data enrichment directly into your systems.

CRM
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15 High-Converting Lead Capture Tactics to Turn Maybe to Yes

Customers.ai

Did you know that 70% of your website visitors leave without taking action? Thats a massive chunk of potential leads walking out the door! But heres the good newscapturing leads doesnt require tricks, gimmicks, or begging. Its about delivering value and reducing friction. In our Lead Capture Guide , we walked through the basics of capturing leads. Now, were taking it further with 15 proven lead capture tactics you can put to work right now.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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22 Pop Culture Moments That Blew Up on Social Media in 2024

Buffer Marketing

2024 is almost in the books, making it the perfect time to recap the biggest events and pop culture moments that blew up on social media this year.  From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter).  As has become an annual year-end tradition, this year the folks at Forekast and Something Great Marketing explored the pop culture events that captivated our hearts, minds, and feeds.