Businesses Grow

JULY 20, 2023

What’s the difference between your brand story versus your business narrative? Turns out, everything. And it has vast implications for your marketing strategy, personal brand, and even your effectiveness as a leader. Lucky for us, my friend Keith Jennings has been studying the art of the business narrative for many years and provides his wisdom on the latest episode of The Marketing Companion podcast.

Marketing 75

Marketing Marketers Marketing Strategy Email Marketing 75

yorCMO

JULY 20, 2023

Buyers today have unique purchasing behaviors, making it essential for companies to integrate their sales and marketing efforts. Without a cohesive approach, you risk losing customers to your competitors The post Integrating Sales and Marketing Teams: A Proven Strategy appeared first on yorCMO.

Marketing 58

Marketing Marketers Customer 58

Aspiration Marketing

JULY 20, 2023

Webinars --the ultimate marketing tool for the modern business, where you can engage with your audience live and showcase your expertise while promoting your products or services. But how do you measure success? There's no point hosting a webinar if you can't track its effectiveness, right? Tracking and analyzing metrics is critical to optimizing your webinar marketing efforts.

Marketing 149

Marketing Marketers Promotion Product 149

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran. Main parameters used for targeting (e.g. age, gender).

Advertising 95

Advertising Advertisers Search Marketers Marketing 95

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Martech

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.

Advertising 94

Advertising Advertisers Customer Branding 94

Search Engine Land

JULY 20, 2023

Agency owners and employees face significant challenges in managing clients, projects, and attracting new business. Without a clear guide, it can be overwhelming to navigate these tasks. In addition, rising costs and labor shortages make it crucial to prioritize growth while maintaining sustainability and profitability. In this guide, Vendasta has brought together the best of the best.

Digital Marketing 91

Digital Marketing Marketing Marketers Management 91

Search Engine Land

JULY 20, 2023

Meta has been advising creators on what content they should post on Threads. The social network reportedly provided extensive guidelines on how marketers can integrate their brands on the platform in a leaked email. The message allegedly provided creators with content suggestions, engagement ideas, feature recommendations and specific examples of what makes a good post for inspiration.

Branding 90

Branding User-Generated Search Marketers Marketing 90

Search Engine Journal

JULY 20, 2023

OpenAI introduces custom instructions for ChatGPT, allowing it to remember user preferences and provide personalized responses. The post ChatGPT Gets A Memory: New Feature Remembers Your Preferences appeared first on Search Engine Journal.

Customer 87

Customer 87

Martech

JULY 20, 2023

“We flip the model, so rather than a candidate applying to the job, the company applies to the engineer.” That’s Mark Chaffey, co-founder and CEO of Hackajob, a London-based platform, active in the U.S. as well as the U.K., that allows employers to seek out candidates for positions in technology organizations, including in marketing technology and operations. “The central thesis of our business is that effectively every company is now a technology business,” he told

Transform 86

Transform Retail Analytics Branding 86

Search Engine Land

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.

Advertising 85

Advertising Advertisers Whitepaper Branding 85

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

Search Engine Journal

JULY 20, 2023

WooCommerce and TikTok announce opportunity for merchants to be among the first to sell directly in TikTok Shops The post WooCommerce Merchants Can Now Sell Directly On TikTok appeared first on Search Engine Journal.

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Scoop.it!

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit.

Customer loyalty 72

Customer loyalty Gen Z Customer Key Performance Indicator 72

Search Engine Land

JULY 20, 2023

With the rise of ChatGPT , automated SEO reporting and free courses and training, it’s never been easier to throw out a shingle and advertise as an “SEO consultant.” And why wouldn’t one want to do that? The average salary for an SEO specialist per Glassdoor.com is projected at just over $56,000 as of June 2023. And, with the overall SEO market valued at $77.6 billion by the end of 2023 , there seems to be plenty of money and opportunity to go around.

SEO 75

SEO Energy Education Analytics 75

CMO Network

JULY 20, 2023

July is Disability Pride Month, where brands have the opportunity to join in and honor the history, achievements, experiences, and struggles of people within the commu.

Branding 74

Branding CMO 74

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Search Engine Land

JULY 20, 2023

Content creation is going through a revolutionary transformation. Not long ago, it was a wholly human endeavor. Nowadays, AI-powered content creation is no longer a novelty. It is a necessary lifeline for businesses in the digital age. But merely setting your AI on autopilot won’t cut it. It can lead to content that feels impersonal, generic and lacking the emotional connection that successful storytelling requires.

Transform 74

Transform User-Generated SEO Customer loyalty 74

Search Engine Journal

JULY 20, 2023

Curious about Threads as a digital marketer and eager to learn some SEO tips? Follow the growing SEO community on Threads with this list. The post 68 SEO Experts To Follow On Threads appeared first on Search Engine Journal.

SEO 72

SEO Digital Marketing Marketing Marketers 72

Search Engine Land

JULY 20, 2023

Microsoft’s Logo Extension pilot is now in open beta globally, the company has confirmed. Advertisers eligible to participate can choose to associate at the account, campaign or ad group level – but only one logo set up is allowed per association. Logo extensions are being served on Bing across computer, tablet and mobile devices, and can appear alongside other extensions.

Advertising 72

Advertising Advertisers Search Marketers Branding 72

Hubspot Marketing

JULY 20, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Shipping 71

Shipping Education Marketing Marketers 71

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of automation to revolutionize outdated call review processes!

Customer

Search Engine Journal

JULY 20, 2023

Researchers discover that ChatGPT quality has become worse over the course of several months The post Researchers Find That OpenAI ChatGPT Quality Has Worsened appeared first on Search Engine Journal.

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Content Marketing Institute

JULY 20, 2023

Two-thirds of marketers distribute their content by email. Will that number drop any time soon? Content Marketing World presenters make their predictions and suggest strategy improvements and alternatives.

Content Marketing 70

Content Marketing Email Marketing Marketing Marketers 70

Kuno Creative

JULY 20, 2023

The inbound marketing methodology has never been at a standstill for long. Much like the flywheel that HubSpot uses to underpin it, momentum behind inbound marketing is constantly rotating as new priorities, strategies and tools come to the forefront.

Inbound Marketing 69

Inbound Marketing Marketing Marketers 69

Social Media Examiner

JULY 20, 2023

Want to publish more Instagram reels without recording every day? Looking for a workflow to create weeks’ worth of content at one time? In this article, you’ll discover how to batch your Instagram reels. Reels Are the Future of Instagram Instagram is the best social sales tool for eCommerce and small business owners. It offers […] The post How to Batch Instagram Reels Content Efficiently appeared first on Social Media Examiner.

eCommerce 67

eCommerce Social Media Marketing Marketing Marketers 67

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Marketing Sherpa

JULY 20, 2023

Wednesdays at 2 pm EDT we hold an AI Guild briefing. Chat with MECLABS AI if you would like to register to attend. In the session, marketers and entrepreneurs can ask questions in the webinar chat.

Marketing 66

Marketing Marketers Whitepaper 66

Search Engine Journal

JULY 20, 2023

Set your migration up for success and a better user experience. From an initial drop in traffic to redirects, here's everything you need to know. The post Managing Successful SEO Migrations appeared first on Search Engine Journal.

Management 66

Management SEO 66

Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

User-Generated 62

User-Generated Thought Leadership Law Entertainment 62

Martech

JULY 20, 2023

When discussing partnerships in marketing, co-branded products, referral partnerships or partnerships between agencies and clients come to mind. But as we move further into the digital-first marketing landscape, the types of partnerships marketers and customers need to consider go beyond traditional ones. Here’s how collaborating with the right integration partners can benefit your organization — from increased sales figures to seamless integrations.

User-Generated 58

User-Generated Management Customer Place 58

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

JULY 20, 2023

Want to track your site's performance, analyze keywords, and ensure mobile-friendliness? Discover the best tools for performing a comprehensive SEO audit in this guide. The post The Ultimate Guide To SEO Audit Tools appeared first on Search Engine Journal.

SEO 58

SEO 58

SmartBrief - Marketing

JULY 20, 2023

What is a mid-year marketing checkup? A marketing checkup isn’t unlike your regular twice-yearly dental checkups. If you’re more of a fan of acronyms, think AAA: audit , analyze and action. You’ll take an inventory of all your marketing programs and campaigns run to date: The content you’ve created including assets such as emails and landing pages.

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Bannerflow

JULY 20, 2023

Kaizen Gaming is a rapidly expanding GameTech company with great global recognition. With a focus on Technology and People, Kaizen continually strives to provide the best and most trusted online gaming experience to their customers worldwide.

Customer 52

Customer 52

Set Up

JULY 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Laurie McGrath , the Chief Marketing Officer at Momentus Technologies to talk about the influential power of design, fashion, and art, her favorite quote from Pema Chödrön, and more. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you’d like to share?

CMO 52

CMO Fashion Thought Leadership Performance Marketing 52

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Communications