Calvyn Lee Blog
MAY 13, 2022
I know you’re passionate about your field, so am I, and you want to share your knowledge with others like me. When you decide to start a WordPress website, you know that security is a big deal and indeed, is very hassle when your website get hacked, a lot of work especially recovery, and next question is do you have such expertise to maintain it?
Search Engine Journal
MAY 13, 2022
Is your brand overweight on Web 2.0? It's time to build and flex your Web 3.0 muscle! Let's get your social media presence in shape. The post Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit appeared first on Search Engine Journal.
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Search Engine Roundtable
MAY 13, 2022
Google has quietly added a new search appearance filter to the performance report in Google Search Console. The new search appearance filter is named "translated results" and it shows you how many searchers accessed your site's content when Google translates it in the search results.
Martech
MAY 13, 2022
Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Mobile also offers the possibility of precision location marketing for even better personalization.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
MAY 13, 2022
At Google I/O yesterday, Google announced a new report coming to Google Search Console named the video page indexing report. This report will be available under the index section in Search Console and will show you a summary of all the video pages Google found while crawling and indexing your web site.
Martech
MAY 13, 2022
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers as well as software programmers. Further, it obviously involves marketing acumen, which I’ve picked up on the job.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
MAY 13, 2022
One of the few sessions at Google I/O on Google Search was presented by John Mueller, who you all know, and also Dikla Cohen, a Technical Solutions Consultant at Google. This covers some of the more basics around Google Search Console, some of the newer features released - all of which you should all know about if you read this site daily.
Search Engine Journal
MAY 13, 2022
Google published details of a breakthrough technology that significantly improves Google's newest cutting edge algorithms. The post Google’s Chain of Thought Prompting Can Boost Today’s Best Algorithms appeared first on Search Engine Journal.
Content Marketing Institute
MAY 13, 2022
Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize.
Many Chat
MAY 13, 2022
In April 2022, the University of Georgia’s student newspaper The Red & Black put a spotlight on a popular new social media platform that’s influencing the UGA campus, known as BeReal. Unlike traditional social media (such as Facebook and Instagram), BeReal has a unique twist on its posting and engagement techniques. Here’s how it works: You receive a notification from the app giving your explicit instructions on posting.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
MAY 13, 2022
While brand-bashing is nothing new, the internet and social media platforms make the comments from these meanies even more lasting and impressionable. And because some social networks like Yelp and Twitter make it easy for people to set up fake profiles, the anonymity that people can achieve on the internet makes some more comfortable with losing all sense of decency, respect, and good manners.
Many Chat
MAY 13, 2022
In late 2020, ManyChat announced it would be integrating with the WhatsApp platform, creating a new product known as WhatsApp Beta. The partnership aimed to help businesses cultivate meaningful relationships through chat marketing that were both personalized and comfortable. Today, that partnership is no longer reserved for beta groups to test but is now accessible to the general public.
Search Engine Journal
MAY 13, 2022
Updates to LinkedIn include improvements to content discovery, captions for real-time events, and the ability to share reviews. The post LinkedIn Updates Include Improvements To Search Results appeared first on Search Engine Journal.
Many Chat
MAY 13, 2022
Direct messages are essential for marketing for both established businesses and emerging brands. They can create a loyal customer base, streamline customer service and generate leads that result in increased sales. It’ s even more effective to pair DM automation with Instagram’s most valuable new tools: Instagram Live. Live streaming on Instagram is one of the most effective ways to promote your product and brand.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
MAY 13, 2022
Learn how brands can benefit and stay relatable to users through adapting to the current culture codes identified by Facebook parent company Meta. The post Meta Lists 6 Culture Codes For Advertisers appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 13, 2022
Google had added a "popular destinations" search related carousel to the search results for some queries. Valentin Pletzer spotted this the other day and I can see it as well on both mobile and desktop search.
Search Engine Journal
MAY 13, 2022
Empower your content team with real-time log file insights, and be amazed by their contribution to the site’s SEO performance! The post How To Empower Content Teams With Real-Time Log File Insights appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 13, 2022
Bing Search has a new carousel for "top rated tutors" for keyword searches such as [piano], [makeup], [guitar] and so on. This brings up a special search carousel that pulls data from TakeLessons, a Microsoft owned property.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
MAY 13, 2022
Deal to purchase Twitter paused as Tesla CEO Elon Musk seeks more details on estimate that just 5% of accounts are spam and fake users. The post Musk’s Twitter Deal “Temporarily on Hold” appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 13, 2022
Google had a big unconfirmed search ranking algorithm update around Mother's Day. Also, this week was Google I/O and Google had a ton of announcements specific to search.
OnPassive Marketing
MAY 13, 2022
Tracking what people think about your product can be challenging, with a steady flow of information coming from social media. Luckily, there are a lot of tools out there that can help you do this. In this article, we’ll be going over some of the best methods for leveraging social media and sentiment analysis to get to know your customers better and make informed decisions on how to improve your product features.
Marketing Blogo
MAY 13, 2022
A successful ad campaign can only be achieved if you have a well-structured digital advertising plan. The secret is to create the whole thing in advance—all the copy, creative, and targeting—before attempting to set up your campaigns. In this guide, I’ll be walking you through ways you can plan, implement and you campaign, how to.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
MAY 13, 2022
Here is a recap of what happened in the search forums today.
CMO Network
MAY 13, 2022
Executive education is a growing part of the content economy. Two major factors are driving the robust demand.
DIY Marketers
MAY 13, 2022
Google has done it again! If you’re a content marketer or niche blogger, this is why you should use this new way to do SEO Research. Read our SEO Strategy Guide by Ann Smarty. I’ve been experimenting with several different ways to do SEO research. I already spend a couple hundred dollars on SEO tools, but what I’ve discovered is that the best way to do SEO research is to use the only SEO tool that matters — Google.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Litmus
MAY 13, 2022
Email templates are reusable HTML files intended to make your design and creation process smarter, instead of harder. Because the underlying template has already been coded to define the structure and style of the email, it’s reusable. Need to adjust copy, images, and links so messages are relevant to each campaign? An email template lets you do exactly that—without requiring that you build from scratch every time.
Martech
MAY 13, 2022
There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside and getting back to it later. When designing workflows for myself and my team, I like to take this a step further and set up processes in such a way that people need only do a simple task a single time. . “Why would you do something more than once?
Welcome Software
MAY 13, 2022
Is your organization dependent on an older CMS? Legacy CMSs are increasingly limited, especially for omnichannel content distribution, and increasingly costly to support. Depending on your needs, now may be the time to optimize your content management tech stack to a newer, headless CMS that can feed your content to multiple channels with a lower support cost.
Hubspot Marketing
MAY 13, 2022
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and observe their behavior where they spend their time. But when you're growing a business, this ever-changing digital landscape can quickly become an overwhelming one.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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