Fri.Nov 25, 2022

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Color Theory 101: A Complete Guide to Color Wheels & Color Schemes

Hubspot Marketing

While text-based content is always important when seeking answers to a question, creating visuals such as infographics, charts, graphs, animated GIFs, and other shareable images can do wonders for catching your readers' attention and enhancing your article or report. Knowing color theory and design can help you make content stand out. I know what you might be thinking: "I don't know how to design awesome visuals.

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GoogleBot Can Now Crawl From Outside The US

Search Engine Roundtable

Gary Illyes from Google announced at the Google Search Central Live in Singapore yesterday that Googlebot, Google, can now crawl from outside of the US. He said, according to reports, that the system to handle this is currently live but may not be used in all cases or it may not be used at all for your site.

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Instagram Marketing for Small Businesses: The Complete Guide

Hubspot Marketing

Seventy-one percent of US businesses use Instagram to market their products, services, and brand to more than one billion users on the app. With a variety of interactive features, Instagram marketing has become essential for small businesses. Your team needs need to have an Instagram marketing strategy in place to harness the platform’s power. Read this guide to help you tackle the platform.

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Google: 60% Of The Internet Is Duplicate

Search Engine Roundtable

And you think you have a duplicate content problem on your site? Google said, "60% of the internet is duplicate." Gary Illyes posted this slide at the Google Search Central Live in Singapore the other day.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Decentralized Social: The Next Frontier for Creators

Social Media Examiner

Curious about the future of social media? Wondering how Web3 will impact social platforms? In this article, you’ll discover how decentralized social media is changing the way creators and audiences connect. What Decentralized Social Networks Make Possible The Bitcoin blockchain is arguably the most secure, trusted blockchain in existence. The very security that engenders trust […].

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Google Business Profiles Now Offering Suggested Services Areas

Search Engine Roundtable

When you create a Google Business Profile and now go into creating service areas, Google may now offer you a list of suggested service areas in your region. Just be careful because these suggested service areas are based on your current location, not the location of the business.

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What is Sales Acceleration?

Zumvu

We exist in a fast-paced world where everyone wants to get things done quickly. Businesses are expected to deliver products and services in the shortest time possible.

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Matt Cutts Fought With Sergey Brin & Larry Page On That Google Search Can Be Spammed

Search Engine Roundtable

Some of you may know that in the early days of Google, Google's co-founders, Sergey Brin and Larry Page would say Google Search was immune to search spam. Matt Cutts, the former Google search spam lead, said recently on Reddit that he actually had to fight with the co-founders to prove that Google was indeed spammable.

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What Is Search Forecasting And Why Is It Important? via @sejournal, @vandernickr

Search Engine Journal

Make more informed decisions by learning how to predict organic search traffic, even in unprecented times. The post What Is Search Forecasting And Why Is It Important? appeared first on Search Engine Journal.

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Google Tests New People Also Ask User Interface

Search Engine Roundtable

Google is testing a new design, layout, and user experience for the people also ask box in the Google Search results. This interface has results side by side and stacked on top and then when you click on a result, it loads the answer in a shaded box.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Local Business Schema Best Practices

SMA Marketing

As a local business owner, you understand the importance of getting found online. And as technology advances, we must advance with it to stay competitive. One of the most effective ways to do this is by implementing local business schema markup on our websites. In this post, we’ll cover what you need to know about structured data markup as part of your local SEO strategy.

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Search News Buzz Video Recap: Google Weekend Updates, E-A-T For All Queries, Google Updates Documented, New Spam Policy & More

Search Engine Roundtable

Google probably did yet another weekend search ranking algorithm update, I see a pattern here. Google's Hyung-Jin Kim said E-A-T is used for all queries, not just YMYL. Google documented its notable search updates, they now call systems.

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Daily Search Forum Recap: November 25, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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Gary Illyes Eating Japanese Dishes

Search Engine Roundtable

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.