Search Engine Roundtable
FEBRUARY 3, 2023
Last night I reported on Search Engine Land, based on the earnings report and earnings call, that Google's CEO Sundar Pichai has confirmed the search company will release a chat based search feature based on its own AI, LaMDA, in the coming weeks and months. Plus, there is a big new search event this Wednesday - so maybe we will hear about it there?
Neil Patel
FEBRUARY 3, 2023
Search is like the front door to your website. As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook. I bet you don’t remember what it was like before.
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Search Engine Journal
FEBRUARY 3, 2023
From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The post Email Marketing: An In-Depth Guide appeared first on Search Engine Journal.
Search Engine Roundtable
FEBRUARY 3, 2023
Google has updated its search help documentation around canonicalization this morning. The Google Search Relations team split in three distinct sections and updated a lot of the content to provide clearer details around how Google Search and canonicalization works.
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Aspiration Marketing
FEBRUARY 3, 2023
The marketing tool known as the "funnel" has evolved into the "content marketing funnel" with the unprecedented growth of this new segment of the marketing world. This new version enables content marketers to support sales better by targeting each stage of the funnel with specific content that helps to qualify, nurture, and convert leads into customers.
Search Engine Roundtable
FEBRUARY 3, 2023
Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google's ad revenue was down about 3.6%, while total revenue was up just around 1%.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
FEBRUARY 3, 2023
Owen Yin shared some screenshots of what he said he saw on the Microsoft Bing website. It looks like the beta version of the upcoming ChatGPT features that we are all expecting Bing to announce in the coming weeks (maybe even this coming Tuesday).
Search Engine Journal
FEBRUARY 3, 2023
Now that ChatGPT is trending, there are AI content detection softwares to safeguard against it. How effective are these tools? Let's find out. The post AI Content Detection Software: Can They Detect ChatGPT? appeared first on Search Engine Journal.
Social Media Examiner
FEBRUARY 3, 2023
Looking for a sustainable DAO-based go-to-market strategy? Wondering how to begin a Web3 business? In this article, you'll discover how to create a DAO that lasts. What Can a DAO Do for Your Business? Decentralized autonomous organizations (DAOs) allow you to bring together a diverse group of people from different locations and backgrounds who are […] The post The Business of DAOs: How to Start a Web3 Company appeared first on Social Media Examiner.
Search Engine Land
FEBRUARY 3, 2023
Before I started in digital marketing, my career involved quite a bit of foreign language translation work. Since I left that path and started working on websites, I’ve worked on many websites for international businesses in my SEO career. Some have been smaller, operating only in the U.S. and Canada, while others were global enterprises. This combined experience has allowed me to see common areas of concern to avoid in international SEO , falling into two major categories: Translation.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
FEBRUARY 3, 2023
As a reminder, since April, Bing has been slowly testing a new BingBot user agent, slowly rolling it out to more percentages of crawls over the year. It should have rolled out to 100% of all crawls last month. But now Fabrice Canel said this week that it is near 100% and an announcement is coming sometime today from Microsoft.
Search Engine Land
FEBRUARY 3, 2023
Microsoft Bing is working towards integrating ChatGPT with GPT 4.0 into its search interface in the coming weeks and now we may have spotted some of those testing efforts in the wild. Owen Yin posted screenshot and a GIF of Bing integrated with ChatGPT on Medium. What it looks like. Here are screenshots Owen Yin shared on Twitter and Medium of this in action, please note that Microsoft did not confirm these to be true but it does seem very possible that these are beta tests of the interface.
Hootsuite
FEBRUARY 3, 2023
You got a good night’s sleep, an extra hot venti latte within reach, your favorite get-sh*t-done playlist going, a beautiful blank page staring at you, and you’re ready for your creative mind to spew brilliant ideas all over it. But, alas, nothing. It’s the worst feeling—especially when you’re under pressure to deliver a full month of social content yesterday.
Search Engine Roundtable
FEBRUARY 3, 2023
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
FEBRUARY 3, 2023
I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Another that is highly selective about when and how I travel, ensuring my health is my top priority.
Search Engine Roundtable
FEBRUARY 3, 2023
Here is a recap of what happened in the search forums today.
CMO Network
FEBRUARY 3, 2023
Fresh off the Taylor Swift concert ticket debacle that led to canceled sales and mass outrage, Ticketmaster faces an even bigger test: tickets for Queen B herself, Beyoncé.
Search Engine Journal
FEBRUARY 3, 2023
Google's John Mueller says headings with a hierarchical structure is an "awesome idea & a great practice" The post Google: Headings With Hierarchical Structure An “Awesome Idea” appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Hubspot Marketing
FEBRUARY 3, 2023
If you’re anything like me, a solid portion of your day is sifting through your inbox, sending emails to junk, and responding to time-sensitive emails. Need some help managing it? We’ve got free email hacks that will help you better manage your inbox so you can focus on the important stuff. 11 Free Email Hacks to Step Up Your Productivity 1. Turn off your notifications or pause emails.
Zumvu
FEBRUARY 3, 2023
Now that we’ve officially settled into the new year, it’s important to reiterate that among the most effective ways to promote your business are Google Ads.
Martech
FEBRUARY 3, 2023
I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. Another that is highly selective about when and how I travel, ensuring my health is my top priority.
Search Engine Land
FEBRUARY 3, 2023
Want your local company to rank higher in Google search results? Claiming and optimizing your Google Business Profile (GBP) is one of the best things you can do to help. Managing a GBP listing from Google search is not new. People have been able to manage a Business Profile from Google search since 2017. But now, managing your profile from search is the new norm.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
FEBRUARY 3, 2023
Connected TV (CTV) is the fastest-growing digital ad channel , as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes bey
Search Engine Journal
FEBRUARY 3, 2023
Twitter Blue Verified creators can now earn a share of ad revenue for Twitter Ads in their reply threads. The post Twitter Will Share Ad Revenue With Twitter Blue Verified Creators appeared first on Search Engine Journal.
Litmus
FEBRUARY 3, 2023
Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. The more we offer knowledge to one another about how we go about our work, the better we all are for it. The 2023 State of Email Workflow is one of the ways we as fellow email marketers try to embrace that marvelous urge to help one another, which—as I recount below—is one of my favorite aspect
CMO Network
FEBRUARY 3, 2023
Super Bowl LVII is upon us, and frequent bettors are chomping at the bit to secure their Super Bowl betting squares.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
OnDemand CMO
FEBRUARY 3, 2023
As the financial services industry continues to mature and consolidate, customer experience has been identified as the key ingredient for winning, growing and retaining customers in an increasingly competitive environment. That insight comes as no surprise, especially in a commoditized world of financial services. However, before we discuss what drives a quality experience, we first must define it.
Digital Marketer
FEBRUARY 3, 2023
Creating a video is a creative process which involves a lot of brainstorming, editing and producing. But the success of your video does not 100% rely on the quality or originality of that video. Whether your video is going to be a success is determined by how many people will be able to find it and watch it. Don’t underestimate the discoverability of your video.
Heidi Cohen
FEBRUARY 3, 2023
Want to improve your social media marketing results? Then follow these 7 Vince Lombardi Social Media Lessons. The post Vince Lombardi Gives Social Media Marketing Advice [Quotes] appeared first on Heidi Cohen.
Search Engine Land
FEBRUARY 3, 2023
Search, ad network, and YouTube revenues all fell in the fourth quarter of 2022, Google reported yesterday. Overall, Google ad revenue fell 3% to $59 billion. Search advertising revenue was the most resilient, falling 1.6% in Q4 2022 compared to Q4 2021. Google Network and YouTube revenue declined 8.6% and 7.0%, respectively. Google Q4 2022 ad revenue by segment Q4 2022 Q4 2021 Change Search & other $42.6 billion $43.3 billion – 1.6% Google Network $8.5 billion $9.3 billion -8.6% YouTu
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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