Adobe Experience Cloud Blog

JULY 31, 2012

by Jason Miller It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space. Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.

Marketers 134

Marketers Marketing Customer 134

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? Are you achieving the business and personal branding goals you set for yourself at the beginning of the year? The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. But as recent studies demonstrate, marketers are being left behind by the digital age and our marketing leaders feel unprepared with how to deal with it all.

Thought Leadership 111

Thought Leadership Marketers Marketing Promotion 111

Duct Tape Marketing

JULY 2, 2012

I’m taking some vacation time this week and I’m actually going to stand waste deep in the Columbia River in Oregon and cast for Trout. (Don’t worry I won’t hurt any I’m strictly a catch and release kind of guy.) While I am away, I have a great lineup of guest bloggers filling my shoes. This post is brought to you from Dave Kerpen. Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands, including Verizon and Neutrogena.

Promotion 78

Promotion Place Customer Product 78

Adobe Experience Cloud Blog

JULY 24, 2012

by Jason Miller A study at The British Institute of Psychiatry showed that checking your email while performing another creative task decreases your IQ in the moment by 10 points. That is the equivalent of not sleeping for 36 hours. This mundane task is just one of many everyday work habits that may be standing in the way of your company’s efforts to boost productivity and increase sales.

Product 134

Product Thought Leadership Marketers Marketing 134

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Adobe Experience Cloud Blog

JULY 17, 2012

by Jason Miller Instagram is on the bullet train for total photo-marketing domination, and with its user base expanding faster than the universe, it provides a cornucopia of opportunity for B2B marketing. Its simplicity allows for a wide variety of applications and it is quickly becoming an essential element to any successful visual content marketing strategy.

User-Generated 134

User-Generated Marketers Marketing Promotion 134

Adobe Experience Cloud Blog

JULY 11, 2012

by Jon Miller The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. (The earliest use I can find is Add Value on Twitter: The 4-1-1 Rule , and I first heard it at Joe’s presentation at OMS in San Diego last year.) The rule states that: For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.

eBook 133

eBook Entertainment Education Promotion 133

Adobe Experience Cloud Blog

JULY 20, 2012

by Ravali Ravulapati When I get unwanted and unsolicited emails from someone I don’t know, the first thing I do is look for the unsubscribe link. Yet, I’m still struggling with the fact that often when I’ve asked to be “unsubscribed,” an email somehow manages to sneak through to my inbox. This is when I start to doubt myself, “wait a minute, I thought I unsubscribed last time, but maybe I didn’t?

Email Marketing 126

Email Marketing Marketers Marketing Place 126

Adobe Experience Cloud Blog

JULY 30, 2012

by Kieran Flanagan In our post Go Local: Six Ways to get International Marketing Right, we ran through 6 key areas that your business needed to get right when expanding into new regional markets. In this follow up post we are going to look at how you can go local with your inbound marketing efforts. When you create the right inbound marketing machine for your company, prospects are naturally drawn towards your content as they look for information around a topic relevant to a product you may be

Inbound Marketing 126

Inbound Marketing eBook User-Generated Marketers 126

Adobe Experience Cloud Blog

JULY 6, 2012

by Dayna Rothman Today’s fast paced business culture is more fluid and mobile than ever before, and as a result a large number of emails get checked on a mobile device or tablet. In fact, the Radicati Group estimates that by 2016 over 730 million accounts will be accessed from mobile devices. That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go.

Whitepaper 125

Whitepaper Email Marketing Communications Customer 125

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. Now you want to roll it out company wide and encourage your employees to participate.

Thought Leadership 124

Thought Leadership Promotion SEO Advertising 124

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sec

Whitepaper 124

Whitepaper User-Generated Communications Advertising 124

Adobe Experience Cloud Blog

JULY 13, 2012

by Dayna Rothman I have been working on a project to clean up our content at Marketo and the idea for this blog post leaped to my mind! Well, to be fair a co-worker’s mind, BUT I was obviously the better person to write the post since I am Marketing Program Manager for all things content. Creating content is a fantastic way to fuel your inbound marketing methods, but too often companies focus primarily on creating content, and not enough on cleaning it up.

Content Marketing 122

Content Marketing Whitepaper Thought Leadership Inbound Marketing 122

Adobe Experience Cloud Blog

JULY 2, 2012

by Jason Miller Last week I attended the AllFacebook Conference here in San Francisco. Two gloriously informative days of nothing but thought leaders talking about the latest trends and best practices in the world of Facebook marketing. Incredibly insightful sessions and presentations from the likes of Dennis Yu, Marty Weintraub, Robert Scoble, and Brian Carter just to name a few.

User-Generated 118

User-Generated Advertising Advertisers Target Market 118

Adobe Experience Cloud Blog

JULY 9, 2012

by Dayna Rothman I was driving to work the other day and the song “The Freshman” by the Verve Pipe starting playing on XM radio’s Lithium channel–the Lithium channel being my all-time favorite 90s alternative music station. I immediately got excited and started enthusiastically singing along–even remembering a Verve Pipe and K’s Choice concert my friends took me to see back in New Haven, Connecticut.

Inbound Marketing 115

Inbound Marketing Thought Leadership Marketers Marketing 115

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Adobe Experience Cloud Blog

JULY 3, 2012

by Ravali Ravulapati. With the increasing importance of email marketing , spam proofing your content is one of the most important tasks in today’s marketing. Businesses are having a tough time grabbing their readers’ attention and retaining interest in their offered product or services. One important aspect of compiling effective and professional marketing emails is making sure that your intended audience actually receives your carefully composed marketing material.

Law 115

Law Email Marketing Place Customer 115

Adobe Experience Cloud Blog

JULY 10, 2012

by Jason Miller Lead-to-revenue management is a set of disciplines that can be strongly supported by marketing automation , but marketers need to focus on process to make L2RM automation initiatives a success. This infographic, based on independent research from Forrester, gives a visual representation of how marketers can make the most of their L2RM investments by keeping a few things in mind: be honest about your marketing process maturity, identify what capabilities you really need, and devel

Management 113

Management Marketers Marketing 113

Adobe Experience Cloud Blog

JULY 26, 2012

by Heather Watkins Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers. Enter the Marketo Champion program that was launched in June of 2011. The purpose of the program was to reward and celebrate our biggest brand advocates. We’ve now “inducted” 50 customers into the program and it has been an enormous success.

Branding 113

Branding Thought Leadership Marketers Marketing 113

Marketing Insider Group

JULY 10, 2012

Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Hey, I’m a late-comer: @ jack sent his 1st tweet over 6 years ago! In the course of those 3 years, I have interacted with some of the smartest business and marketing people on the planet. I sent over 18,000 tweets.

Social Media Marketing 111

Social Media Marketing Promotion Management Marketers 111

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Marketing Insider Group

JULY 26, 2012

Maybe it’s just me, but sometimes I just sick of reading (and writing) articles but still have the desire to consume or share great content. That’s why I spend a lot of time on Pinterest , scanning people’s pictures on Facebook and on Slideshare. And While some people think slides are a sign of the downfall of civilization, they can be an effective way to deliver a message, make a business case and walk others through a process.

Content Marketing 110

Content Marketing Marketers Marketing Advertising 110

Adobe Experience Cloud Blog

JULY 23, 2012

by Kieran Flanagan Is your company planning to expand internationally? Entering a new geographical market offers great opportunities to increase revenues and profits, but it can also be a daunting prospect for B2B marketers who have only focused on one territory before. International Marketing alone is difficult to get right. Marketo expanded into Europe last year, with an integrated marketing campaign that saw us increase our EMEA customer base by more than 200% in 12 months.

Non-Profit 109

Non-Profit eBook PR Marketers 109

Adobe Experience Cloud Blog

JULY 5, 2012

by Ravali Ravulapati We are all living in a world of content saturation: texts, videos, podcasts, webinars, tweets and social networks are all feeding us information about a company, product, or service. In B2B marketing , the challenge is making your brand stand out amongst the noise. As a marketer, how do you find the right venue that encourages customer engagement?

Whitepaper 109

Whitepaper Thought Leadership Promotion Education 109

Adobe Experience Cloud Blog

JULY 19, 2012

by Paul Albright Since becoming Chief Revenue Officer at Marketo, I’ve uncovered a lot of like-minded companies and consultants who really get the concept of a single revenue team. One person I’ve met recently is Rick McPartlin, a revenue generation consultant, coach and speaker, and CEO of The Revenue Game. I’ve invited Rick to share his insights on “Meaningful Metrics” for a revenue team.

Place 108

Place Management Product Marketers 108

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Marketing Insider Group

JULY 17, 2012

Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? If there’s one theme that weaves through most of my content, it’s that successful marketing together it’s a relentless focus on the customer. And the biggest marketing mistake you can make is to just focus on what you have to sell. I often use one of my favorite inspirational quotes on marketing from Peter Drucker: “the aim of marketing is to know the customer so well that the product or service fits

Marketing Plan 107

Marketing Plan Customer Whitepaper Entertainment 107

Marketing Insider Group

JULY 19, 2012

OK, I admit it. I am a sucker for a great slideshare presentation. I subscribe to a number of respected marketers, business people and brands who create slideshare presentations I think are worth reviewing. And then I like to review them here. Last week I saw this great presentation from Jeff Bullas (@ JeffBullas ) from the land down under. It’s called “ How to Win in a Digital Economy.” Jeff writes some of the best blog articles on social media marketing, so I knew his slides

Marketing Automation Platform 107

Marketing Automation Platform Social Media Marketing CRM Digital Marketing 107

Marketing Insider Group

JULY 24, 2012

If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” It included a motley cast of characters who were branded as outlaws but who always fought to protect the innocent, fight the bad guys and generally create havoc wherever they went. George Peppard played their leader and always ended every show with the line “I love it when a plan comes together.” I was reminded of this last week when thinking about building

Content Marketing 105

Content Marketing Inbound Marketing Marketers Marketing 105

Adobe Experience Cloud Blog

JULY 16, 2012

by Fergus Gloster Everyone in Europe is challenged with today’s economic climate. Companies that have looked to reduce costs over the past few years need to focus more on the top line. But how can you grow revenue without spending more? It’s a paradox. The answer lies in what you are doing already and also in what you are not doing. The vast majority of marketing departments are finding success with lead generation (Good!

Marketers 104

Marketers Marketing 104

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Marketing Insider Group

JULY 31, 2012

Do not read this blog post. Really! In fact, don’t read any blog posts. Blogs are a waste of time. People who write blogs have too much time on their hands, have nothing unique to say and probably do not have a job. You will not learn anything from this blog or anyone else’s blog. So if you read this far, you are wasting your time. Other people have nothing to teach you.

Content Marketing 102

Content Marketing Marketers Marketing 102

Adobe Experience Cloud Blog

JULY 12, 2012

by Maria Pergolino The other day someone commented on a blog post I had written about the importance of onboarding when using a marketing automation solution. To help those considering any online marketing tool (not just marketing automation ), I thought I would write a list of the 12 most important things to look for when purchasing. Before I get started I wanted mention that the smaller the company, the more important services are likely to be.

Thought Leadership 95

Thought Leadership Marketers Marketing Education 95

Adobe Experience Cloud Blog

JULY 12, 2012

by Jessica Langensand This week, we were invited to join GlobalSpec’s Industrial Marketing Digital Summit. While it was geared primarily towards marketers in the industrial sector, this virtual event offered valuable advice for any B2B marketer. Presentations centered around issues that we all face as marketers, such as: how to prove ROI, tips for succeeding in the social sphere, and guidelines to generate quality leads.

Inbound Marketing 93

Inbound Marketing B2C User-Generated Marketers 93

Duct Tape Marketing

JULY 11, 2012

I want to share a very simple technique today that I think can add tremendous value. I attended a meeting the other day and before we got down to the business of the agenda the leader asked us each to reflect on one thing in business and one thing personally that we were really excited about. After a moment or two we were asked to share those two items with the group.

Energy 75

Energy Marketers Marketing 75

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing