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by Maria Pergolino You’ve heard all press is good press—but how good? It depends how good you make it. Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. And of course, this means revenue. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com.
Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity.
5 Things You Must Do To Sell To a Small Business Owner This content from: Duct Tape Marketing. Small business owners are an odd lot. I can say this without judgment because I am one. Duct Tape Marketing Word HQ. Cracking the small business code is something that routinely perplexes large organizations. I see it every day, and I’ve been asked numerous times to consult on that very puzzle.
by Maria Pergolino Back on August 18 th , MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. What is both interesting and useful about this chart is that not only does it give percentages, but it sections these percentages off according to their focus: B2B, B2C, or both.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
by Liz Smyth The abundance of information available online and on social networks has fundamentally changed the way that customers research and buy solutions. Because of this there must also be change in how we market and sell to them. Today I’m asking if marketing automation is changing the world of B2B marketing? And the answer is a resounding “Yes!”.
by Maria Pergolino They say you save the best for last. And this time they were right. Jay Baer ended the first day of MarketingSherpa’s B2B Summit in San Francisco with a memorable keynote. Now, I am trying to write this pretty quick so you will just get the important pieces. Why? Well, Jay’s presentation is being followed by happy hour.
by Maria Pergolino. Your B2B marketing department has done its job. They’ve filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your close-ratios are dropping. What happened? This scenario isn’t unusual, sometimes leads fall through cracks or systems fail, but the important thing is to identify the weak links in your lead generation chain and avoid the blame game between opposite ends of the office.
by Maria Pergolino. Your B2B marketing department has done its job. They’ve filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your close-ratios are dropping. What happened? This scenario isn’t unusual, sometimes leads fall through cracks or systems fail, but the important thing is to identify the weak links in your lead generation chain and avoid the blame game between opposite ends of the office.
by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. Such online channels can’t be overlooked. The comScore 2010 U.S. Digital Year in Review tells us that 9 out of every 10 U.S.
Marketing has changed drastically since I started almost 18 years ago. And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping talented marketers is one of their toughest challenges. The recent grads coming into the marketing field today don’t remember a world without the internet. They are social savvy digital natives.
by Jason Miller In the spirit of Halloween I thought it would be fun to explore a concept I previously mentioned in a Social Media Examiner post that I call Franken-blogging. I based this idea on the famous monster that was put together with random parts of other people. Although he was made of bits and pieces, he turned out to be quite the interesting fellow.
by Bill Binch As a sales manager who’s involved in our hiring process, I’m trapped in a dilemma. I want job candidates to do well in their interview – I wouldn’t take the meeting unless I was optimistic the applicant could succeed. But I’m often left disappointed. The disappointment is by things I think are basic to the interviewing cycle – understanding my background (heard of LinkedIn?
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. The survey interviewed more than 1,700 CMOs from 64 countries to gather insights into the forces changing the marketing and business landscape.
by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!) stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Such as: Focus : Access advice, research and shared information to help with business decisions.
by Liz Smyth Last month at Cloudforce London, Henry Seddon of QlikView wowed the audience in his presentation entitled “Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth”. In August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. This set the stage for a great presentation, and flocks of Cloudforce delegates poured in to hear how Qlikview had done it.
by Phil Fernandez An article in last week’s Ad Age reports on the results of IBM’s first-ever global survey of CMOs. The IBM Institute for Business Values held face-to-face interviews for one hour or longer with more than 1,700 global CMOs, including 48 of the top 100 brands (as ranked by Interbrand’s latest annual list ). Needless to say, this is some serious business research.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
by Maria Pergolino Benchmarks are a critical part of understanding how your marketing compares to other organizations. They are what allow your organization to know if you are doing better than others, or to help identify where there needs to be improvements. Without them you are left wondering if your marketing results are good, even if they are improved against prior year’s marketing results.
by Maria Pergolino Today Marketo launches a new product called Spark by Marketo ™. Spark is a big announcement for us, as it has the power of Marketo, but is built to help growing companies succeed by enabling emerging businesses with limited resour ces to create meaningful marketing campaigns with less effort (using inbound marketing, search, email, webinars, events and social media).
by Maria Pergolino This tiny new button could have a big impact! Up until recently, using Google’s “+1″ button really didn’t do much of anything. Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of their Google+ profile. Starting in June and prior to launching Google+ , Google added +1 buttons on news stories and websites.
I have been struggling with this dilemma for months. When you talk to most marketers and even the majority of business people, they get that the web , social media , mobile devices and the content we place on these channels are all important factors in driving real business results. But then the questions arise: How? What is Content Marketing and this thing called a Content Strategy ?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
by Rick Siegfried I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before. Marilou Barsam, TechTarget’s SVP of Client Consulting & Corporate Marketing, spoke to the concept of “convergence.” Specifically the convergence of branding and demand generation.
by Rick Siegfried Recently our Senior Vice President of Sales, Bill Binch, was interviewed by Gerhard Gschwandtner, Publisher of Selling Power, on Selling Power TV. Below you can check out all 3 clips, which encircle all that is B2B sales success. Sales Success with the Changing B2B Buyer. In this first clip, Bill reviews why it is important to know who your buyer is.
by Fiona Sexton SiriusDecisions second annual European Summit took place in London on Wednesday, attended by 130+ Senior Directors, Vice Presidents, C-level marketers, and my colleague and I. The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance. 1. If you’re not talking sales and marketing alignment – you should be! Richard Elhd, Managing Director and Co-Founder of SiriusDecisions, opened the day with a message to all CXOs ‘If you’re not talking sales and marketing align
The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. I’ve always liked these quotes on planning: “bad planning on your part does not constitute an emergency on my part” and “He who fails to plan, plans to fail.” If you haven’t started your marketing plan exercise, now is the time!
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
My son, Luke William Brenner, was born on Wednesday October 5th at 4:25am. He weighed in at 8 pounds, 10 ounces and measured 22 inches long. My wife Elizabeth and the baby are both doing great as we plan to return home from the hospital today. Although we have 3 other children (ages 8, 5 and 3) this was our first baby born since social media has taken such a huge role in our lives.
by Maria Pergolino You’ve worked hard to develop a quality list of customers and prospects. You’ve dedicated countless hours into creating relevant email messages and fostering brand trust with your audience. But how much time have you committed to ensuring all that email data is secure? Is your customers’ and prospects’ information secure?
Google Plus Adds New Features This content from: Duct Tape Marketing. Google+ added three new features this week that, while not earth shattering, offer some additional functionality for the reported 40 million or so users of the network. What’s Hot – this is a pretty simple add and allows users to see what public posts are getting the most shares, comments and +1s.
Why My Search Engine Use Is Dwindling and Why Yours Will Too This content from: Duct Tape Marketing. Some days I pretty much live online. When I have a question, need a phone number, am bored, I go online to find what I need. Online behavior has supplanted many things that simply used to be. I no longer have a use for phone directories, or for that matter phones, and my online content consumption has done away with my need for a newspaper and television.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
3 Ways to Use Twitter to More Deeply Engage Influential Prospects This content from: Duct Tape Marketing. Amidst all the talk of Google+ and the new, new Facebook, Twitter has a lost a bit of its glow. _DaniloRamos via Flickr But, it’s still a very powerful and useful tool for marketers and in some cases the communications vehicle of choice for your best prospects and customers.
How to Turn Your Business Into a Commitment Factory This content from: Duct Tape Marketing. You’re passionate, you care, you get it, you think about your business day and night, but let’s face it, you’ve got a big vision for that business and you probably can’t realize that vision all by yourself. Your passion and commitment are essential, but it’s your ability to build passion and commitment for that vision in others that is going to be the key to growth.
Would Your Employees Refer You? This content from: Duct Tape Marketing. The title to this post should stop and make some business owners question a few things. Things like – I’ve never really thought of my employees as a referral source. I don’t know if my employees know how to refer me, or worse, I don’t know if they know if they would refer me. Or maybe you’re thinking, I wonder if there’s a way to get my employees to refer prospective team members?
The Changing Face of Lead Generation This content from: Duct Tape Marketing. I’ve spent a great deal of time over the last few years professing the virtues of what I’ve been calling the lead generation trio made up of some combination or advertising, public relations and referrals. GoDakshin via Flickr. The idea behind the trio concept is to acknowledge the need to spread your lead generation activities out and diversify them in a manner that allows prospects to experience your brand in differen
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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