Sat.Sep 24, 2022 - Fri.Sep 30, 2022

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7 Ideas to Build Your Marketing Portfolio (even if you have 0 experience!)

Zumvu

You wish to get a break as a marketer working with your favorite brand or learning from mentors you look upto.

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Email Marketing Drives Conversions in Other Channels

Practical eCommerce - Marketing

Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey. The post Email Marketing Drives Conversions in Other Channels appeared first on Practical Ecommerce.

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How marketing campaigns can go wrong

Martech

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. It also encouraged a subset of college students to drink more. So what went wrong? To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad.

Marketing 120
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For Efficient Content Marketing, Stop Planning Content So Far Ahead

Content Marketing Institute

Multitasking isn’t the way to get ahead. Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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6 Ways to Quickly Create Content for Inbound Marketing Campaigns

Aspiration Marketing

It used to be that a company drummed up business by pushing out messages to the public. The goal was to appeal to consumers in the market for that particular product or service, and the focus was all on selling.

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What is a KPI? How To Choose the Best KPIs for Your Business

Hubspot Marketing

The question "what is a KPI?" comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. But how do you pick the right KPIs for your business? In this post, we'll walk you through what a KPI is, which KPIs you should focus on, and how you can hone in on the metrics that matter most for your busine

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Ecommerce chatbots have exploded in popularity in recent years. This is thanks to increasing online purchases and the growth of omnichannel retail. Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 billion by 2025 ? Cost savings, better customer service, and multi-channel interactions at scale.

eCommerce 144
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The Importance of a Good Subheading: Content Marketing Best Practices

Aspiration Marketing

Over time, the blogosphere has become a huge, congested, and noisy space where hordes of blogs are all fighting to get noticed. Readers have adapted to this environment by learning to be expert scanners, and they quickly grew weary of clicking on a compelling headline only to find mediocre content. Most, maybe even 90%, bounce within 10-20 seconds.

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Content at a Crossroad: What Will It Take To Drive Content Marketing Forward?

Content Marketing Institute

Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers.

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Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress)

CopyBlogger

I think the best way to introduce the concept of a blog comment policy is to remind you that my. Continue Reading. The post Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress) appeared first on Copyblogger.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Google Announces 5 Changes Coming To Mobile Search via @sejournal, @MattGSouthern

Search Engine Journal

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile Search appeared first on Search Engine Journal.

SEO 143
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Social selling: What it is and 10 expert-level tips for success

Sprout Social

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social

Education 142
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Google Really Wants You To Avoid Changing URLs Just For SEO Reasons

Search Engine Roundtable

Google's John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact on SEO and that you probably should not change URLs just for SEO reasons.

SEO 142
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More Helpful Content Dos and Don’ts for New Google Update

Content Marketing Institute

Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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3 Tips for Creating Powerful Ads, According to Meta's Director of Ads

Hubspot Marketing

Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can be intimidating — particularly with a limited budget.

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What is a marketing mindset and what are its benefits?

Econsultancy

In order to be successful, modern marketers need the right knowledge, skills and mindset. Knowledge and skills are fairly easy to define but mindset, rather less so. Though it may be more difficult to pin down, Econsultancy research has shown that marketers see mindset as paramount. 74% of the 841 senior marketers we surveyed in 2020 on this topic agreed that mindset is more important to their.

Marketing 135
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Podcasts SEO: How To Make Your Podcast Rank via @sejournal, @martinibuster

Search Engine Journal

Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.

SEO 135
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How Pega Launched an Award-Winning Branded Journalism Magazine in 120 Days

Content Marketing Institute

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months.

Branding 138
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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The Business Requirement Document: What It Is and How to Write It [+5 Templates]

Hubspot Marketing

A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done. This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively, and more. We’ve also included the 5 coolest BRD examples from big-name companies.

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Google Local Search Ranking Bug Fix Rolling Out

Search Engine Roundtable

A couple of weeks ago we reported on a possible Google local search ranking update that turned out to not be an update but rather a bug. Well, that bug seems to be fixed or being fixed now and rankings are beginning to return for these local service area businesses.

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How To Effectively Perform Keyword Research For Ecommerce via @sejournal, @MaddyOsman

Search Engine Journal

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal.

eCommerce 134
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Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

Customers are stakeholders in your content program. But not all stakeholders are customers. Most more like investors ¬– a key constituency, but not quite the boss of you. Robert Rose offers tips on leading with content instead of serving content.

Customer 134
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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10 Best TikTok Tricks to Go Viral in 2022 [+ Examples]

Hubspot Marketing

On TikTok, anyone can go viral. But due to its quirky nature, it's often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try. From leveraging trending audio to green screen effects, read on to discover the 10 best TikTok tricks. 1.

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How to hide likes on Instagram: A step-by-step guide

Sprout Social

As social media becomes more and more prevalent in our lives, we continue to see studies showcase the effects that it has on our well-being, mental health and self-perception. One recent study in particular discovered the impact that Instagram likes can have on adolescents. If we start to compare ourselves or base our self-worth on the amount of likes we receive online, especially compared to popular influencers and celebrities, we’re going to have a bad time.

Health 132
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How To Launch Your First Google Ads Remarketing Campaign via @sejournal, @brookeosmundson

Search Engine Journal

Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads Remarketing Campaign appeared first on Search Engine Journal.

Marketing 133
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How to Build Your Brand Credibility

Aspiration Marketing

You want your brand to be credible. Credibility is a key element of trust and fundamental for success in Inbound Marketing. This credibility can be gained in many ways, and while the foundation of credibility is knowing your stuff and being a knowledgeable resource for prospects, the good news is that you don't need to present immense amounts of details and information to be considered credible.

Branding 130
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]

Hubspot Marketing

What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products. Wondering why so many companies are entering the editorial space? Industry experts cover that and more below. 1. The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade.

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How to hide likes on Facebook: Your step-by-step guide

Sprout Social

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. In fact, more than 1 billion people now use Stories. Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition.

Health 129
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WordPress Considers Historic Development Change via @sejournal, @martinibuster

Search Engine Journal

Matt Mullenweg proposes dramatic change in how future versions of WordPress are developed called plugin-first, but some contributors are skeptical. The post WordPress Considers Historic Development Change appeared first on Search Engine Journal.

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How to Execute ABM with HubSpot 

Aspiration Marketing

Account-based marketing (ABM) is a powerful tool in any marketer’s tool belt, especially if your annual contract value (ACV) is high and the relative number of opportunities in your market is low. Because ABM requires tight cooperation between marketing and sales, it is important that all involved have a common understanding of what it is and the tools and techniques needed to ensure ABM success.

Marketing 130
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.