7 Ideas to Build Your Marketing Portfolio (even if you have 0 experience!)
Zumvu
SEPTEMBER 26, 2022
You wish to get a break as a marketer working with your favorite brand or learning from mentors you look upto.
Zumvu
SEPTEMBER 26, 2022
You wish to get a break as a marketer working with your favorite brand or learning from mentors you look upto.
Practical eCommerce - Marketing
SEPTEMBER 28, 2022
Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey. The post Email Marketing Drives Conversions in Other Channels appeared first on Practical Ecommerce.
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Martech
SEPTEMBER 28, 2022
It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. It also encouraged a subset of college students to drink more. So what went wrong? To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad.
Content Marketing Institute
SEPTEMBER 26, 2022
Multitasking isn’t the way to get ahead. Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness.
Speaker: Speakers:
Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Aspiration Marketing
SEPTEMBER 30, 2022
It used to be that a company drummed up business by pushing out messages to the public. The goal was to appeal to consumers in the market for that particular product or service, and the focus was all on selling.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
SEPTEMBER 26, 2022
A couple of weeks ago we reported on a possible Google local search ranking update that turned out to not be an update but rather a bug. Well, that bug seems to be fixed or being fixed now and rankings are beginning to return for these local service area businesses.
CopyBlogger
SEPTEMBER 30, 2022
If you use content to promote your services or digital products, you’re probably also hoping to sell on a blog. Continue Reading. The post The 5 Types of Online Prospects, and How to Sell on a Blog appeared first on Copyblogger.
Aspiration Marketing
SEPTEMBER 24, 2022
Over time, the blogosphere has become a huge, congested, and noisy space where hordes of blogs are all fighting to get noticed. Readers have adapted to this environment by learning to be expert scanners, and they quickly grew weary of clicking on a compelling headline only to find mediocre content. Most, maybe even 90%, bounce within 10-20 seconds.
Hootsuite
SEPTEMBER 30, 2022
Ecommerce chatbots have exploded in popularity in recent years. This is thanks to increasing online purchases and the growth of omnichannel retail. Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 billion by 2025 ? Cost savings, better customer service, and multi-channel interactions at scale.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Roundtable
SEPTEMBER 30, 2022
Google's John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact on SEO and that you probably should not change URLs just for SEO reasons.
CopyBlogger
SEPTEMBER 28, 2022
I think the best way to introduce the concept of a blog comment policy is to remind you that my. Continue Reading. The post Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress) appeared first on Copyblogger.
Content Marketing Institute
SEPTEMBER 29, 2022
Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers.
Search Engine Journal
SEPTEMBER 29, 2022
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile Search appeared first on Search Engine Journal.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Sprout Social
SEPTEMBER 30, 2022
Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social
Hubspot Marketing
SEPTEMBER 29, 2022
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can be intimidating — particularly with a limited budget.
Content Marketing Institute
SEPTEMBER 28, 2022
Follow these five dos and seven don’ts to improve your response to Google’s new helpful content update. Spoiler alert: It’s all about your audience.
Search Engine Journal
SEPTEMBER 29, 2022
Google's latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search Engine Journal.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Roundtable
SEPTEMBER 29, 2022
Google's John Mueller asked if there was some sort of percentage people can use to determine if their content may be considered duplicative or not. John said there is none and he asked how would you measure such a thing.
Hubspot Marketing
SEPTEMBER 29, 2022
A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done. This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively, and more. We’ve also included the 5 coolest BRD examples from big-name companies.
Content Marketing Institute
SEPTEMBER 30, 2022
You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months.
Search Engine Journal
SEPTEMBER 27, 2022
Google’s John Mueller says hreflang implementation doesn’t have to be as complicated as people think. He outlines a simplified approach for publishers to follow. The post Google On How To Simplify Hreflang Implementation appeared first on Search Engine Journal.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Roundtable
SEPTEMBER 26, 2022
Just a reminder, since I am seeing this question come up often. The Google product reviews update is updated periodically, just like with core updates. Google will run them every now and then as it sees fit, so far, Google confirmed five different product review updates.
Hubspot Marketing
SEPTEMBER 26, 2022
On TikTok, anyone can go viral. But due to its quirky nature, it's often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try. From leveraging trending audio to green screen effects, read on to discover the 10 best TikTok tricks. 1.
Sprout Social
SEPTEMBER 29, 2022
As social media becomes more and more prevalent in our lives, we continue to see studies showcase the effects that it has on our well-being, mental health and self-perception. One recent study in particular discovered the impact that Instagram likes can have on adolescents. If we start to compare ourselves or base our self-worth on the amount of likes we receive online, especially compared to popular influencers and celebrities, we’re going to have a bad time.
Search Engine Journal
SEPTEMBER 24, 2022
Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Roundtable
SEPTEMBER 29, 2022
Here is a recap of what happened in the search forums today.
Hubspot Marketing
SEPTEMBER 26, 2022
What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products. Wondering why so many companies are entering the editorial space? Industry experts cover that and more below. 1. The B2B marketing industry is shifting. Marketing SVP at HubSpot Kieran Flanagan says the B2B marketing industry has gone through four major phases in the last decade.
Sprout Social
SEPTEMBER 30, 2022
Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. In fact, more than 1 billion people now use Stories. Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition.
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