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Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers.
Content marketing is about getting a potential buyer’s attention and turning that engagement into quality leads, with the ultimate goal of converting them into customers. But getting people’s attention is becoming harder nowadays. Why is that? Every minute, more than 277,000 tweets are sent out. 2.46 million pieces of content are shared on Facebook. 204 million […].
Author: Ellen Gomes The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. So how can you deliver on these high expectations?
There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share. If Google is the gold standard in search engines, then how do you make sure your content appears on the first page of results?
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
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The whole point of any marketing campaign is to reach the right audience with the right message at the right time. In the realm of digital marketing, there is rarely such as a thing as a single, big marketing campaign except perhaps when you are new. After that, one marketing “campaign” just runs into the […]. The post Getting Your Main Message to Your Target Audience appeared first on Marketing Insider Group.
Author: Chris Gillespie Yes, you read that right. Before you disagree, hear me out here. Salespeople need to be selling with more ego, not less, so that they can build better relationships with prospects and customers. First off, what does “ego” really mean and how does it affect you? Ego is not about having a big personality or being pushy; ego is a person’s sense of self-esteem.
Author: Chris Gillespie Yes, you read that right. Before you disagree, hear me out here. Salespeople need to be selling with more ego, not less, so that they can build better relationships with prospects and customers. First off, what does “ego” really mean and how does it affect you? Ego is not about having a big personality or being pushy; ego is a person’s sense of self-esteem.
When news is breaking, we don’t wait for the six o’clock news or a blog recap to get the scoop. We want to be part of the action as it happens (and maybe even give our own two cents too). Now that 81% of smartphone users access the Internet on their mobile devices, we don’t even have to be sitting in front of our laptops to access breaking news.
This week, it was all about getting your brand’s social content, website and product out in front of your consumers. Pinterest shared its publishing best practices, Dr. Pete Meyer’s suggested a better way to conduct keyword research and Neil Patel offered up a list of tips for generating email signups prior to a new product launch. Planning for Events With Pinterest. “45% of Pinners plan for holidays at least 60 days out, which is 21% higher than the general population.
Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. I have listed some of my favorite tools below to help you brainstorm content ideas and put together great content […]. The post 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy appeared first on Marketing Insider Group.
Author: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend. Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. Even in the face of smarter programmatic advertising (software-created, specifically-targeted advertising) algorithms and massive databases storing information on industries, businesses, cons
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. Sure, this is true to an extent, but–in order to stay relevant and remain successful, you should be keeping tabs on what other brands in your industry are doing. This week at #SproutChat , we discussed how to analyze your competitors and shared our tactics on how to be the business your audience chooses.
The average marketer today is far different than the average marketer of ten, or even five, years ago. Take a minute to think about what you do each day and what you need to be effective in your role. Now consider how much of that was around as little as five years ago. The rise of […]. The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group.
Author: Jessica Minasian Let’s face it. Sometimes, you might be leading a meeting and realize that things aren’t going your way. Attendees are not engaged, they’re more interested in their phones than what’s going on in the room, miscommunications are firing, and you’re left standing in front of a few unhappy people. Being that it’s baseball season, and I’m a huge fan of the San Francisco Giants (go Bumgarner!
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
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Author: Janet Dulsky As marketers, we have been forced to become more technically adept as we are on the verge of another major shift. As our CMO put it, “Marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.” With the emergence of new technologies , we now have to be able to look at data, understand it, and use it to make decisions about our marketing campaigns.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
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I have to admit I cringed somewhat at writing the title to this post. It is of course sarcastic (one of my specialities) but what made it cringeworthy is not the fact that I was being sarcastic but the fact that I had to write it in the first place… and know that it would […]. The post Hey, CMOs, This Just In: Digital Marketing Is Now Mainstream appeared first on Marketing Insider Group.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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Making a new friend is much easier than making a new client. If you need a friend, just walk up to any stranger, offer to buy them a coffee and go from there, no strings attached. That would work on me. Just saying. Business relationships, on the other hand, are full of strings, and a […]. The post 7 Steps To Building Your Client List appeared first on Marketing Insider Group.
The CEB book Challenger Customer, released in September 2015, will continue to garner support for its many insights. They provide important considerations for all B2B marketing and selling professionals, especially sales executives. Despite a breezy writing style, there are many dense sections. A level one reading risks missing several important but deeper implications for an […].
5 Tools That Will Make You A Better Writer written by Alex Boyer read more at Duct Tape Marketing. I love writing. To me, there is nothing more cathartic or soothing than turning off the rest of the world and putting my thoughts to paper. This passion has made it easy for me to create content for Duct Tape Marketing. I don’t see it as a chore; I see it as an opportunity to relax.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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