Hubspot Marketing
FEBRUARY 13, 2017
The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. To help you prepare for wherever the web design tide takes us in 2017, we've put together a list of 13 trends to keep a close eye on.
Adobe Experience Cloud Blog
FEBRUARY 14, 2017
Author: Lisa Marcyes Well, it’s that time of year again. The season of flowers, cards, baby cupids, and stuffed animals is among us. Whether you’ve been looking forward to Valentine’s Day all year or it’s just another day on your calendar, I figure one thing everyone welcomes are the sweet treats the holiday brings. While I was searching for my favorite sugar cookie recipe this weekend, it got me thinking about all of the ingredients that go into a successful marketing strategy.
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Marketing Insider Group
FEBRUARY 14, 2017
Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. The post The Psychology of Colors in Content Marketing appeared first on Marketing Insider Group.
Sprout Social
FEBRUARY 14, 2017
Building a successful brand image is about being at the right place at the right time. And currently that right place looks a lot like Instagram. With an estimated 70% of brands on the network, it’s no wonder why companies continue to look for ways on how to schedule Instagram posts and ultimately produce great content. Even though Instagram strives for producing in-the-moment content, your brand doesn’t have the same privilege throughout the workday.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
FEBRUARY 14, 2017
When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate -- so, so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. We were never taught that Valentine's Day actually originated with an arguably gruesome ancient festival , where there was no chocolate or exchange of cute, red-and-pink
Adobe Experience Cloud Blog
FEBRUARY 13, 2017
Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle. Thankfully, you can prepare for this by leveraging tools that sell value, rather than features, to increase lead quality and sales velocity.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
FEBRUARY 13, 2017
Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016. What is especially significant here is half of Instagram users are on the network daily. We’ll break down the three steps for selling on Instagram and then examine some strategies from top brands. Click below to jump to each step: Decide on Your Sales Metrics.
Duct Tape Marketing
FEBRUARY 16, 2017
Leverage Your Network to Help Drive Your Own Branded Content written by Guest Post read more at Duct Tape Marketing. The Content Creation Conundrum. If you’re looking to grow your business’s online presence, original branded content is the way to go. According to a Forrester study , 74% of business buyers conduct more than half of their research online before making a purchase.
Adobe Experience Cloud Blog
FEBRUARY 15, 2017
Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical is no easy feat. It takes time, resources, and dedication. But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach.
Marketing Insider Group
FEBRUARY 13, 2017
Here’s an important question. When you come up with your content marketing strategy, do you consider the psychological impact of what content you choose? Taken even further, to what extent does psychology influence how you craft that content? You probably took a course on consumer behavior in college but in practice, marketers tend to neglect […].
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
FEBRUARY 15, 2017
Just like any other social network, YouTube has its own space for businesses to create communities. With Instagram, Facebook and Twitter, it’s all about gaining real and authentic followers. But on YouTube, it’s essential to learn how to get more subscribers. In case you’re curious, YouTube subscribers are exactly like your other social media followers.
Duct Tape Marketing
FEBRUARY 17, 2017
How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing. Referral marketing looks like the elixir of marketing. You are making your customers refer their friends to your business at no extra cost. Doesn’t that sound great? If you are a business owner, I know it does. But here’s the thing: creating a referral program isn’t hard.
Adobe Experience Cloud Blog
FEBRUARY 17, 2017
Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. But more than that, webinars can be significant (and inexpensive) revenue drivers for your business. Because they can be fairly time-consuming, you need to be thoughtful as you plan and execute your webinars.
Marketing Insider Group
FEBRUARY 13, 2017
We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The results bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they heed these nine lessons. The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Sprout Social
FEBRUARY 17, 2017
Social media marketers have a plethora of productivity apps and platforms in their tool boxes. But figuring out how to best utilize various softwares and workflows can be challenging. This week at # SproutChat , we were joined by Lolitta Gevorkova , Social Media Specialist at Evernote. We discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity.
Duct Tape Marketing
FEBRUARY 14, 2017
Nine Ways to Get New Mileage From Worn Out Content written by John Jantsch read more at Duct Tape Marketing. People don’t have enough time to continue to create the amount of content they need to attract visitors and convert them into leads. I get it. Creating content can be challenging and time-consuming, and coming up with new material regularly can seem impossible.
Adobe Experience Cloud Blog
FEBRUARY 16, 2017
Author: Chris Gillespie So you have a new sales job. The desk is clean, the laptop screen has shiny protective film, and your strategy is a blank slate. You feel giddy with excitement at what the future holds, and you can hear the cowbell clanging as other account executives ring in their deals. Quietly, you resolve to outsell them all. But once you create your new Outlook signature (no.jpg images now, that’s a rookie mistake) and open a fresh spreadsheet, people begin joking “When’s
Marketing Insider Group
FEBRUARY 14, 2017
An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. Direct. The post 10 Brands Show Us How Email Marketing is Done appeared first on PureB2B.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Zumvu
FEBRUARY 13, 2017
Creation of videos is no longer a difficult task. You need not require any technical knowledge as well to create impressive videos to promote your brand or product.
Duct Tape Marketing
FEBRUARY 11, 2017
Weekend Favs February 11 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Sprout Social
FEBRUARY 13, 2017
New customer relationships start out strong, don’t they? You work hard to woo a new consumer with special offers, coupons and promotions. But inevitably the spark dies down and before long there’s another brand out there trying to sweep your prospective loyalists off their feet. This Valentine’s Day, work to keep the brand love alive with 10 pieces of relationship advice that will keep any customer engaged. 1.
Marketing Insider Group
FEBRUARY 15, 2017
When developing your content marketing strategy, plan to create content toward both your existing customers and prospective ones still learning about your company. One of the biggest content marketing mistakes made by enterprise marketers is creating content suited toward everyone, instead of personalizing content to different segments of your audience. “The key difference between content […].
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Marketing Insider Group
FEBRUARY 16, 2017
Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart. With today’s marketing landscape as diverse, distributed, and competitive as ever, […].
Marketing Insider Group
FEBRUARY 17, 2017
For the 110th episode of The Marketing Book Podcast, I interviewed Thomas Barta, co-author of “The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value.” Authored by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, it’s a deeply researched leadership book for marketers.
Marketing Insider Group
FEBRUARY 15, 2017
Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI. In fact, demonstrating your return on investment may be more important now than it ever was. Most CEOs expect their CMOs to give […]. The post The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master appeared first on Marketing Insider Group.
Marketing Insider Group
FEBRUARY 12, 2017
Here’s an actual moment in my career that made me want to start flipping tables. It’s an exchange between me and a colleague from several years ago: Me: Let’s update that truly terrible project sitting behind that lead-gen form. The design sucks. The copy is awful. We’re probably p **g off a ton of people who expect something great when they.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
FEBRUARY 11, 2017
Today we explore the role of your gut instincts in creating exceptional content. This episode features a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S. Marine who doesn’t believe people rise to the occasion as much as they do something else — something he’s mastered and we should, too, if.
Marketing Insider Group
FEBRUARY 14, 2017
Twenty years ago, settling in with the morning paper and a cup of coffee was part of most adults’ morning routines. Eventually, that paper became non-essential as many decided the best way to stay up-to-date was to click through news on a desktop, generally at the office in between rounds of answering emails or hopping […]. The post There’s Never Been a Better Time to Launch Interactive Content (Here’s Why) appeared first on Marketing Insider Group.
Marketing Insider Group
FEBRUARY 14, 2017
The Super Bowl is the most important day of the year for football fans, followed closely by advertisers. The price tag this year for a 30-second ad spot was a staggering $5 million. Although the Super Bowl commercial scene is populated with mostly B2C offerings, there were several B2B representatives this year – specifically web […]. The post Don’t Have a Super (Bowl) Budget?
Marketing Insider Group
FEBRUARY 15, 2017
There’s no denying it. We’re a culture obsessed with TV. But is that really such a bad thing? Are we really rotting our brains binging our favorite Netflix shows on a daily basis, or is it possible we could be learning something? As a small business owner, I use TV to wind down at night […]. The post Lessons Entrepreneurs Learn from Popular TV Shows appeared first on Marketing Insider Group.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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