Hubspot Marketing
JULY 7, 2022
When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload – trying to parse what’s important is a challenge. Subscribing to the right email newsletter can deliver the information you need. Done well, an email newsletter with a purpose is like a trusted source helping you cut through the clutter.
AWeber
JULY 6, 2022
Gas prices. Inflation. The war in Ukraine. The stock market. There have been more than a few red flags about the economy lately. It’s got a lot of people nervous — consumers especially. (Looking at you, record low consumer sentiment index.) What does all this mean for creators and the creator economy? Are the opportunities for creators still so incredible that they don’t have to worry about the larger economy. or are they about to get hit on the chin?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Journal
JULY 2, 2022
Want to know how social networks determine which content makes it into users' newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms & How They Work appeared first on Search Engine Journal.
CMO Network
JULY 5, 2022
The internet introduced new marketplaces for exchanges like social media apps and eCommerce. In the dawn of the Metaverse and the coming era of web3, commerce will evolve and with this evolution, new models will emerge. Enter the Virtual to Physical and Physical to Virtual Commerce Models.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
JULY 6, 2022
It's almost here. Thanks for your interest in our upcoming Consumer Trends Report and its corresponding blog content. if you've arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on August 1, 2022, for our full report and a free PDF download. We hope you enjoy what we've got in store for you!
Content Marketing Institute
JULY 8, 2022
A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans).
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Businesses Grow
JULY 5, 2022
I am a big fan of the Grammarly app. This is not an ad or a paid sponsorship (I don’t do that) but I like the app and have benefitted from it in many ways over the years (I am a sloppy typist!) Today, I’ll report on a special way to use this app to discern the emotional tone of your content. Pretty important! Obviously, the primary use of Grammarly is grammar.
Hubspot Marketing
JULY 4, 2022
Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have no control over it. Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it.
Hootsuite
JULY 6, 2022
What exactly is a shadowban, and how does it relate to TikTok? Let’s face it — the internet can be a dramatic place. It makes sense that there’s a buzzword as intense as “shadowban” floating around. Of course, it probably doesn’t help that no one really knows if shadowbans are real, but better safe than sorry, right? We may not know if shadowbans are real, but we know something’s going on.
Sprout Social
JULY 7, 2022
YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
JULY 5, 2022
Use your content marketing skills to understand and deliver what your audience wants to craft a distributed content strategy. This time, your audience is the editors at third-party outlets. Here are some tips to help.
Hubspot Marketing
JULY 5, 2022
Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories. One solution to this is creating and adding a Linktree to your Instagram. Discover how it can help you share multiple high-quality links. Plus, discover high-quality examples from brands already using the tool.
Hootsuite
JULY 6, 2022
Are you thinking about getting into Instagram eCommerce? If so, you’re in luck. 2022 is shaping up to be a big year for this rapidly growing industry. In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. And that number should keep growing as Instagram fine-tunes its Shopping features.
Sprout Social
JULY 6, 2022
Every company should strive to be driven by data. That’s not a controversial statement. As organizations and technologies have become more sophisticated, we’ve been able to tap into the kinds of insights that wouldn’t have even been imaginable 15 years ago. Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
CopyBlogger
JULY 7, 2022
In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many. Continue Reading. The post The Greatest Sales Letter of All Time appeared first on Copyblogger.
Hubspot Marketing
JULY 8, 2022
Every company needs a strong marketing strategy — even nonprofits. However, most nonprofits haven't considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment. SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission.
Search Engine Journal
JULY 8, 2022
Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI. The post Drive Online Sales With These 5 Search Optimizations appeared first on Search Engine Journal.
Hootsuite
JULY 5, 2022
The best ways to achieve Instagram growth have changed a lot in the last year as the platform has pivoted hard towards video – especially Reels. In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. Keep in mind that real, meaningful Instagram growth doesn’t happen overnight.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Roundtable
JULY 8, 2022
Google has created a new landing page in the Google Search Central help documentation section for the latests major algorithm updates. This is only the updates Google deems "relevant to website owners" and most hyperlink to their announcements on their blog about these updates.
Practical eCommerce - Marketing
JULY 5, 2022
Focusing on events occurring on a certain day can inspire content marketing ideas. For August content, senior contributor Armando Roggio suggests focusing on the 22nd. The post 5 Content Marketing Topics for August 2022 appeared first on Practical Ecommerce.
Hubspot Marketing
JULY 5, 2022
In the U.S., only 49% of small businesses invest in search engine optimization (SEO ). That means more than half of them are leaving traffic, customers, and revenue on the table by not improving their organic position on Google. When you run a small business, especially one that's brick and mortar, it can be hard to conceptualize the buyer's journey to your business.
Hootsuite
JULY 7, 2022
Not sure what a nanoinfluencer is? Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Feeling ready to become one? You’ve come to the right place! Let’s start with the basics: Influencer marketing! It’s a relatively new strategy that lets brands work on campaigns with online personalities. These partnerships benefit both sides.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
JULY 8, 2022
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. July 8. Growth Product Manager @ Quorum (U.S. remote). Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps a
Trade Press Services Newsletter
JULY 6, 2022
It can be challenging to stay on top of the latest marketing trends, news and best practices. Savvy marketers and business leaders keep current by regularly reading top marketing blogs, newsletters, books and more. There are thousands of online B2B resources available to help entrepreneurs, business leaders and marketers improve their game, but here are some of our favorites. 1.
Practical eCommerce - Marketing
JULY 4, 2022
Looking to launch an email marketing program? Here's a quick rundown of the basics from longtime contributor Carolyn Nye, addressing subscriber growth, vendor selection, frequency, and more. The post Email Marketing: Tips for Getting Started appeared first on Practical Ecommerce.
Search Engine Journal
JULY 6, 2022
Google Ads is rolling out a new set of data to the Insights page highlighting any issues found during diagnostic checks. The post Google Ads Rolls Out Diagnostic Insights appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Hubspot Marketing
JULY 6, 2022
You've started a website for your local business, but with so much competition out there, you may be struggling to make your website more visible online. That lack of visibility could hinder potential customers from finding your company. To improve your visibility in search engine results, local business schema could be the tool you need. By including local business schema in the code of your website, search engines like Google, Bing, and Yahoo will be able to better understand your business and
Search Engine Roundtable
JULY 7, 2022
Google Search Console Insights, the cute analytics that joins Search Console and Google Analytics with a goal of making it easy to understand your content's performance, now works with sites that only use Google Analytics 4 (GA4). This is welcomed news for sites, like my new site - Lucid Insider, that was set up without Universal Analytics.
Hootsuite
JULY 4, 2022
There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” This blog post wouldn’t be very helpful if we left it at that though, would it? Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform.
Search Engine Journal
JULY 7, 2022
There's no "easy button" for SEO. But these 5 tactics have proven themselves a worthy part of your strategy. The post 5 Proven Ways to Increase Your Google Rankings appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Expert insights. Personalized for you.
145 
Let's personalize your content