Hubspot Marketing

DECEMBER 25, 2018

"We have a 9 a.m. meeting? Hold on -- let me just click around the internet like a maniac to find something for the morning tweet.". Sound familiar? Scrambling for social content is nothing new. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.

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Marketing Marketers Promotion eBook 145

Content Marketing Institute

DECEMBER 25, 2018

Have you developed your foolproof plan for getting Alexa, Siri, Cortana, or Google Home devices to speak your brand’s praises when customers come calling for advice? Are you fighting FOMO with a killer virtual reality app that turns your shopping experience into a garden of unearthly delights for consumers to explore? Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing enga

Content Marketing 111

Content Marketing Marketing Marketers Energy 111

Marketing Insider Group

DECEMBER 27, 2018

Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. So do great marketers. Just look at the best ads of all time, and you’ll see a lot of common themes along with memorable movies and songs. As we approach the end of 2018, marketers owe it to themselves and their customers […]. The post What Marketers Can Learn from 2018’s Top Movies, Shows, Viral Videos and Songs appeared first on Marketing Insider Group.

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Marketing Marketers Customer Content Marketing 104

Duct Tape Marketing

DECEMBER 26, 2018

The Top 5 Duct Tape Marketing Podcast Episodes for 2018 written by John Jantsch read more at Duct Tape Marketing. In 2018, I had the opportunity to speak with an amazing group of guests on the Duct Tape Marketing Podcast. As the year draws to a close, I wanted to take a look back and share with you the five interviews with the highest number of downloads for the year.

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Marketing Marketers Customer Journey SEO 78

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Hubspot Marketing

DECEMBER 27, 2018

An employee handbook is a critical document for setting clear expectations for new employees, providing policies for all employees to follow, and making it easier for you know how to deal with problems with your employees when they arise. Among other things, your employee handbook should cover everything from dress code and vacation days to your code of conduct and nondiscrimination policies.

Law 111

Law Health Education Product 111

Content Marketing Institute

DECEMBER 27, 2018

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. It’s no surprise. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? @AmandaSubler Click To Tweet. As we are working through these issues at CMI, it’s a great time to look for some inspiration and best practices for quality videos.

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B2C Energy Entertainment Video Marketing 110

Duct Tape Marketing

DECEMBER 25, 2018

Six Ways to Enhance Your Sales Pipeline with a CRM written by John Jantsch read more at Duct Tape Marketing. Your sales pipeline is quite literally the thing that keeps you in business. That’s why managing it effectively is so critical. CRMs provide you with all the data and functionality you need to make sure you’re talking with leads and closing the deal in the most efficient way possible.

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CRM Whitepaper Customer Journey Management 71

Moz

DECEMBER 27, 2018

Posted by KameronJenkins What is it you do again? It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superhero.

SEO 57

SEO Non-Profit Education Promotion 57

Content Marketing Institute

DECEMBER 28, 2018

Every week, I have the privilege of editing a column from CMI Chief Strategy Advisor Robert Rose. Each one contains a gem of wisdom – sometimes more than one. Giving each a final polish is one of my favorite tasks. That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better.

Content Marketing 105

Content Marketing Marketing Marketers Branding 105

Zumvu

DECEMBER 26, 2018

Coming up with a brilliant business idea is trouble-free. Building an e-commerce site is simple. Launching your product is easy. What’s not easy is to put out an outreach campaign to promote your product or service to your potential customers.

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Promotion Product Customer 52

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Duct Tape Marketing

DECEMBER 22, 2018

Weekend Favs December 22 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Marketing Marketers 68

Hubspot Marketing

DECEMBER 27, 2018

Despite the spattering of headlines that have popped up over the past several years proclaiming "infographics are dead," infographics are, in fact, alive and well. Infographics aren't just alive and well -- they remain a staple in many business's content strategies. And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience.

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Customer Product Branding Marketing 145

Content Marketing Institute

DECEMBER 24, 2018

Given the hundreds of sessions at Content Marketing World, I never find the time to attend them all or watch every on-demand video. But I don’t have to, and neither do you. Content Marketing Institute writers (and some speakers), shared the most relevant and helpful details on the CMI blog. Here are highlights from articles we published this year that were inspired by Content Marketing World sessions: Words: Pick ones to convert.

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Content Marketing Influencer Marketing Marketing Marketers 102

Content Marketing Institute

DECEMBER 26, 2018

It’s the season when lots of well-meaning people set resolutions for the new year. Eat healthier, work out more, spend more time with family, lessen the screen time, connect with friends, be more mindful…. But we know most of those declarations fail before it’s time to eat lots of chocolate (or bacon) on Valentine’s Day while binge-watching 10 seasons of a hot show on Netflix.

Content Marketing 105

Content Marketing PR Transform Entertainment 105

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers