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Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to develop your content strategy, copying everything your competitors are doing. Then you ask one of your marketing managers to take on the […]. The post 8 Steps To Create A Successful Content Marketing Program appeared first on Marketing Insider Group.
Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure. Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising.
Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. Today it’s pipeline, yesterday it was MQLs, and last week it was customer acquisition cost (CAC). In marketing, the one thing that is a constant is change, and it can feel overwhelming to finally agree on a set of metrics with your team, then go to a conference or see a tweet from an analyst and realize that you’re m
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a po
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels. Any marketer – startup […]. The post Check Out These 10 Underutilized Traffic Sources appeared first on Marketing Insider Group.
More than 1.65 billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. With an audience that spans the globe, you can be sure that members of your target audience are counted among them. Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone.
Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. You can barely even classify it as a gamble—it’s just stupid. Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email.
Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. You can barely even classify it as a gamble—it’s just stupid. Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email.
7 Ways to Get More Podcast Subscribers written by John Jantsch read more at Duct Tape Marketing. I’ve been podcasting now for over ten years and I still crave new subscribers. Now, don’t get me wrong, the benefits of podcasting for me are so strong I would do it even if no one subscribed, but exposure is one key reason to put in the time and effort (although it’s not that much time and effort) and getting more listeners can only help.
At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out. Here’s a quick guide to inbound and outbound lead generation, and what each […].
Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers.
Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
When Thought Leadership Turns to Do Leadership written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nicole Crozier and Kelly Weppler-Hernandez. Everyone is a thought leader today, right? Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in your industry.
Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. Before we define what an inquiry is, let’s first clearly describe what it is not: An inquiry is NOT: — An individual who fits your target market — A user who signs up […]. The post An Inquiry vs. A Lead: What’s the Difference and Which is More Important?
This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more tim
Author: Hally Pinaud If you work for a high tech company, you might be a fan of the HBO show Silicon Valley. The jokes are spot-on in this moment when it seems like everyone’s trying to live up to the old Facebook motto: “Move fast and break things.” I’ve done my time at a start-up. They do move fast, and you have to be ready to persevere, push boundaries, and yes, pivot.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
The Benefits your Business Gains from Donating to Charity written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. When you donate to charity via your business, you will soon discover an array of benefits that come with the territory. There are so many reasons you should apply this tactic to your company. Most importantly, you’ll be assisting worthy causes and helping make real change.
Storytelling is one of the oldest forms of persuasion. Going back to biblical times, the entire point of fables was to persuade the population to do the right thing. Nowadays, storytelling is used to sell us everything from cars to vacations. As you may have noticed by all those new cars on the streets, it’s […]. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group.
Sprout’s Facebook Pages Report has experienced a major redesign to include an abundance of new data. Our new report enables users to analyze message volume, engagement, paid activity and audience demographics across one or more Pages through our Facebook Analytics tools. What’s New? The new Facebook Pages Report includes analytics that span the social marketing spectrum and provides marketers with deeper insights into a brand’s Facebook strategy.
Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion? Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
ScribbleLive has teamed up with Agence France-Presse ( AFP ) to provide high-quality coverage of the 2016 UEFA European Championship, the quadrennial European men’s football championship. Coverage will proceed throughout the event until the conclusion of the championship match on July 10, 2016. AFP is one of the world’s largest news agencies that delivers in-depth coverage of the world’s biggest events.
Okay, I’ll admit it immediately. Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? Or do you use it like most people in that you only really look […]. The post 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan appeared first on Marketing Insider Group.
Everything revolving around demand generation is about knowing your customer and providing them with valuable information. While lead generation strategies are more focused on grabbing the attention of prospective new customers. Both are focused on getting consumers to transition through the sales funnel and purchase a product or service. They are also crucial components of a marketer’s responsibility.
5 Ways to Incorporate Your Community into Content Creation written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. There’s a simple truth that many marketers come to understand as they build up a brand: a company’s brand belongs to the community. Yes, we work to build it up and spread awareness, but ultimately it lives and dies in their hands.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” B2B content has become pretty formulaic. Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there.
We had just completed ten intense weeks creating a business level content strategy for a client. This kind of work produces many work products. Two relate to this story. We carefully defined the client’s marketing and sales use case requirements. And for actionable next steps, a carefully considered and prioritized list of content that was required […].
You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. […]. The post Are You Leveraging Your Content for Sales Enablement?
As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure. Psychologists say that the logo is a true indicator of the success of the project in the eyes of a visitor and a certain signal of trust. As a rule, a logo […]. The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In the B2B selling world there is near universal appreciation for the value of sales coaching. Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. The Sales Management Association The constraints are equally clear. […].
Successful content campaigns increasingly have a common element: engagement. The more engaging your content, the more stimulated your audience. The more stimulated and engaged your audience, the faster you’ll reach your marketing goals. Easy, right? But when your audience is inundated every day with attention-seeking material through social, email, their own browsing searches, and the […].
Got a great campaign idea? Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate solutions to different problems. A landing page is hyper-focused and specifically designed […].
Slingshot episodes are an every-other-week miniseries within the Unthinkable show. The goal is to profile people who create side projects that lead somewhere surprising. The Danger Booth is not your average photo booth. It’s an award-winning, open-air, sometimes-nudity-inducing, always-personality-driven experience. In this episode, Zac Wolf and Becca Goldring share the story behind their creative side […].
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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