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Advertising is changing -- in fact, in 2020, companies will spend more than $250 billion on media advertising for the first time in U.S. history. More companies are spending money on advertising than ever before. As a result, there are now innumerable platforms you can use to promote your product, service, or business. But how do you choose the right medium to promote your platform?
When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and be recognized by brands, which is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account.
CTRs. CPCs. ERs. CPMs. It's an alphabet soup of marketing analytics out there. Which ones should you pick to track the performance of your campaigns? CEO, Jill Adams gives sound guidance for marketers—and clears up confusion—in the Hartford Business Journal. Read the article here.
If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? And how much of them are just sort of there ? Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day. You need some structure.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones , or a collection of random facts on Zebras. In short, you likely haven't given it much thought as a channel for brand awareness. But, if you think about it, Wikipedia is one of the best third-party sources for ranking on page one of Google.
Most brands usually have one of two goals when they post on Facebook: engagement or conversions. Both metrics matter, but depending on what your goals are, one will typically matter more. If your goal is to increase website traffic, a Facebook post with a high like count—while nice—isn’t necessarily helping. When do you want conversions? Basically, whenever you want someone to take a specific action after seeing your Facebook post.
It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down? Continue reading → The post How to Stop Creating Content That Disappoints Your Audience appeared first on Content Marketing Institute.
It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down? Continue reading → The post How to Stop Creating Content That Disappoints Your Audience appeared first on Content Marketing Institute.
You’ve got a good number of social media clients under your belt and you feel fairly confident in your own service or product content marketing strategy. To new clients, you’ll tell them how you’ve tripled someone else’s engagement rates but how do they know this is true? Enter the case study. Social media case studies are often used as part of a sales funnel: the potential client sees themselves in the case study and signs up because they want the same or better results.
You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". If you've struggled with driving traffic to your website, you're not alone. According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a pa
Your LinkedIn page and profile is your online billboard. It’s your chance to show and share your personal brand. That is, if you do things right—not wrong. Because too many people make too many mistakes when it comes to self-promoting on LinkedIn. You want to show up as your very best on LinkedIn—the most ‘professional’ of all networks. So you can look like a pro.
Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advocacy on social media is essentially the promotion of your brand, products, services, or even better your expertise, by your employees on their own social media channels, as well as your official brand accounts.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading → The post 5 Techniques to Build a Better Content Platform appeared first on Content Marketing Institute.
Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don't? On top of lead generation, a blog can also help your site climb in search rankings. Not to mention, sharing tips and insights related to your industry makes your brand look more credible and trustworthy to prospects. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with
Instagram Threads is Instagram’s new standalone messaging app for “close friends.”. Though it only recently launched (October 3, 2019), the hot takes are already rolling in: Threads is a nail in Snapchat’s coffin; Threads is the next step in Facebook’s “ pivot to privacy ” (and their domination of the messenger app market); Threads is pretty; Threads is creepy.
“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? The clue is in the name – growth hacking is all about growing your business rapidly with a limited budget. The term came about from start-ups who needed to grow their fledgling businesses as quickly as possible with limited resources.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Growth teams often include content creation and promotion in their actions. But how can content teams integrate the growth mindset in their daily routine? Here’s how to create a content idea pipeline. Continue reading → The post How to Adopt a Growth Mindset for Your Content Marketing appeared first on Content Marketing Institute.
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation
This marketing calendar includes a breakdown of all the holidays, big events, and inspiration campaigns for 2020. The post The Ultimate Holiday Marketing Calendar for 2020 [Free Templates] via @annaleacrowe appeared first on Search Engine Journal.
At least once since 2014, you’ve almost certainly turned the key in your car’s ignition, only to hear U2’s “Songs of Innocence” album ring out. It happens to the best of us because it’s happened to almost all of us. Although Apple’s stunt of throwing the album in every iTunes user’s library without permission was widely known, it wasn’t widely loved.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences. Continue reading → The post Get the Audience Greenlight: A Lesson From a 19th Century Nurse appeared first on Content Marketing Institute.
LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.
Want to get a head start and create a content “advent” calendar of your own? Here’s how. The post How to Create a Holiday Content Strategy via @seocopychick appeared first on Search Engine Journal.
With the launch of Mean People Suck coming up here on October 25 (get your copy now on pre-sale and get my last two books free), I thought I would share 14 of the books that inspired Mean People Suck the most. But first, what is Mean People Suck all about? The fact is that most people are unhappy in their careers. And they point their finger at a negative work culture, a mean boss… co-worker… or customer.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
This week, Robert Rose talks on the heart of thought leadership and publishers who don’t have their hearts in the subscriber game. He talks to the Duct Tape Marketing author and points to an article to give your content heart and soul. Continue reading → The post Weekly Wrap: Are You the Most Interesting Voice in the Room? appeared first on Content Marketing Institute.
The Most Useful Ways To Utilize Google Search Console written by John Jantsch read more at Duct Tape Marketing. Even if you don’t have much marketing experience, you understand how critical a presence on Google is to getting your business name out there. It’s the world’s largest search engine, and it’s often the place people go to discover new brands that can solve the problem they’re facing.
Whether you’ve been with us since day one or you’re a new fan, you know that we’re committed to constantly innovating and improving our solution with new features and integrations. We love hearing what you think about Litmus and how it helps you with your email workflow, but we also love hearing how we can make it even better. So when we heard your feedback that our tools were disconnected and you lacked visibility into the status and deadlines of campaigns, we listened. .
We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
When you’re creating a new piece of content, the possibilities seem endless. Your finished product could go viral, could inspire thousands of conversions, and could serve as the foundation for your next marketing campaign. On the other hand, it could fall flat. We’ve all been there. The fact of the matter is that content creation isn’t easy. With so many competing deadlines to consider, and often limited resources on a marketing or content team, it’s tough to justify a net-new content piece with
Finding Stillness in the Modern World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ryan Holiday. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, I sit down with writer and media strategist Ryan Holiday. Holiday is the author of 10 books, including The Obstacle is the Way , Ego is the Enemy , and his latest, Stillness is the Key.
Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers that work in the not-so-sexy fields. I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at a synthetic oil company.
Are you working hard to make your emails a little better every day? Us too. . One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot. If you understand why these superstar campaigns resonate with your audience, you can use similar techniques to drive future email success.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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