Hubspot Marketing

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. If I went up to the plate with a quality bat that I personally preferred swinging, I would feel more confident, boosting my chances of getting a hit. If I didn’t, I would most likely tap a dribbler back to the pitcher. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and

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Shipping Analytics Food SEO 145

Adobe Experience Cloud Blog

APRIL 8, 2019

In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re feeling. A “hot” prospect is ready to buy. A “cold” prospect is merely browsing inventory. Before the internet, this heat check was usually performed in person. Sales reps would get a good sense of how interested someone was in their company’s products or services by spending some time with them.

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Transform Thought Leadership Customer Journey Price 134

Content Marketing Institute

APRIL 12, 2019

Don’t get overwhelmed by the data in Google Analytics. Four reports can give you most of the information you need for your content marketing. Learn which ones you should know, as well as the how to find and act on their data. Continue reading → The post How to Use the 4 Most Helpful Reports in Google Analytics appeared first on Content Marketing Institute.

Analytics 111

Analytics Content Marketing Marketers Marketing 111

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently missing out on some optimization opportunities that would improve their B2B conversion rates.

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Promotion SEO eBook eCommerce 111

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Hubspot Marketing

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. According to a 2018 Forrester report , 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more.

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CRM Transform Marketing Automation Platform eCommerce 145

Adobe Experience Cloud Blog

APRIL 10, 2019

The Power of Relationships. Your product’s features and benefits matter. Often, however, they are not enough on their own to win new business. That’s because most markets are crowded with competitors that offer similar products, services, or solutions. So how do you compete in saturated markets with the competition nipping at your heels? It’s all about relationships—good old-fashioned human interactions that build trust.

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Thought Leadership Fashion Communications Customer 133

Sprout Social

APRIL 10, 2019

The fact that companies are expected to be active on social media is a no-brainer. But what about individual salespeople? Reality check: scoring sales on social media isn’t just a matter of “if you build it, they will come.”. Sure, you might have a marketing funnel that attracts and converts customers directly from social media. However, don’t neglect the role of individual sales reps in closing those deals.

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Hubspot Marketing

APRIL 12, 2019

"Success is making those who believed in you look brilliant.". This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote from (and often repeated by) one of our co-founders, Dharmesh Shah.

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Adobe Experience Cloud Blog

APRIL 12, 2019

Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?”. For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand. Communicating their wants, needs, and visions can lead marketers into a minefield of misunderstandings.

Communications 133

Communications Thought Leadership Marketers Marketing 133

Neil Patel

APRIL 9, 2019

Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a specific term. And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms.

SEO 111

SEO User-Generated Energy Branding 111

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Marketing Insider Group

APRIL 10, 2019

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content. Sometimes the content that you think is the best quality just […]. The post 6 Metrics to Measure Content Performance appeared first on Marketing Insider Group.

Content Marketing 111

Content Marketing Marketers Marketing 111

Hubspot Marketing

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though.

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Entertainment Inbound Marketing eBook Marketers 145

Content Marketing Institute

APRIL 8, 2019

Sure, we can learn from our mistakes. But we also can learn from others’ mistakes and avoid making them. To help you, we enlisted the help of some smart and wise people who share mistakes they’ve seen and how to fix them. Continue reading → The post 24 Big Mistakes You Should Avoid in Content Marketing appeared first on Content Marketing Institute.

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Content Marketing Marketers Marketing 112

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. To help you make the most of Sprout features, our experts on the Customer Support team created a list of 10 great Sprout tips that can help you get the most out of your social marketing.

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User-Generated Social Media Marketing Branding Customer 111

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Marketing Insider Group

APRIL 8, 2019

Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button. If that content is going to bring you any benefits, people need to actually read it, and so your content promotion strategy is just as vital as the research […]. The post The Ultimate Guide To Content Promotion appeared first on Marketing Insider Group.

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Promotion Marketing Plan Content Marketing Marketers 112

Hubspot Marketing

APRIL 10, 2019

When most businesses forecast their revenue goals, they first calculate their total addressable market, which is the total market demand for their industry’s products or services. Put simply, it’s the maximum amount of revenue a business could generate if they captured their entire market. However, unless you're a monopoly, you most likely can’t capture the total addressable market for your products or services.

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Marketers Marketing Product Customer 145

Content Marketing Institute

APRIL 9, 2019

Written 82 years ago, Think and Grow Rich still inspires CMI founder Joe Pulizzi. He finds seven chapters speak powerfully about the characteristics possessed by a successful content marketer. Read on for Joe’s insight. Continue reading → The post Successful Content Marketers Have These 7 Traits appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketers Marketing 111

Sprout Social

APRIL 10, 2019

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. In fact, it’s arguably easier than ever. And we have social media to thank for that. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. How so? According to data from the Sprout Social Index , the following two types of posts receive the most engagement via social: Content that educates followers.

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Whitepaper Fashion Food Education 111

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Litmus

APRIL 11, 2019

Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But things have changed. More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for years—implementing web fonts in their emails.

Place 109

Place Email Marketing Analytics Branding 109

Hubspot Marketing

APRIL 7, 2019

A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you're worth your salt. You deserve your budget -- and maybe need more of it -- and you deserve to dedicate time to the marketing activities that work. Building UTM codes that track your campaigns' success is the best way to prove it.

Analytics 145

Analytics Promotion Advertising Advertisers 145

Content Marketing Institute

APRIL 11, 2019

Prospects follow a messy path to buying. Does that mean you should give up on the straight path buyer-journey model? Nope. Organize your content so it’s ready for the mess, while keeping those stages in mind. Here’s how. Continue reading → The post Is Your Content Ready to Zig and Zag With Your Buyers? appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketers Marketing 111

Marketing Insider Group

APRIL 10, 2019

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits. If you haven’t read the book of the same name yet, put it on your must-read list for this spring. The Service Profit […].

Customer loyalty 105

Customer loyalty Customer Marketers Marketing 105

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Duct Tape Marketing

APRIL 9, 2019

5 Ways to Save Time on Content Creation written by John Jantsch read more at Duct Tape Marketing. Content creation, when done correctly, takes time. But you’re a busy entrepreneur with a lot on your plate. Surely, there is a way to get more efficient about the content creation process. The good news is: there is! There are ways to streamline the process and save time, while still creating meaningful content that will get you noticed by prospects and keep you top of mind with existing customers.

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Management Branding Product Customer 78

Hubspot Marketing

APRIL 12, 2019

Nowadays, with so much critical information saved on our computer systems, we've learned to backup data regularly -- including our email inboxes, our Word documents, our photos, and entire folders of old work. It's typically a ton of data. And, since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved, time and time again.

CRM 145

CRM Management Marketers Marketing 145

Content Marketing Institute

APRIL 10, 2019

Who’s to say your best content can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? Not us. Here’s a three-step process to expand the opportunities to use your best content. Continue reading → The post Adopt a Curation Mindset to Get More From Your Top Content appeared first on Content Marketing Institute.

Content Marketing 109

Content Marketing Marketers Marketing 109

Marketing Insider Group

APRIL 9, 2019

Do content marketing agencies follow their own advice when promoting their own companies? Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation. Ideally, you would tell them something you have done yourself. That’s why we were excited […]. The post How Content Agencies Are Marketing Themselves appeared first on Marketing Insider Group.

Marketers 101

Marketers Marketing Promotion Content Marketing 101

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Duct Tape Marketing

APRIL 6, 2019

Weekend Favs April 6 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Marketers Marketing 78

Hubspot Marketing

APRIL 11, 2019

Growing up, there was only one thing my mom knew how to do on the internet that I could never figure out -- creating an email group. What’s even more surprising is that I sent email blasts to my friends all the time, but I never asked my mom how to make an email group. I would just manually enter my friends’ email addresses into the recipients box. Gosh, I was such a rebel.

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illumin

APRIL 8, 2019

The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. Geico. [link] class="__youtube_prefs__" title="YouTube player" allow="autoplay; encrypted-media" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll="">.

Energy 71

Energy Place Branding Advertisers 71

Marketing Insider Group

APRIL 9, 2019

Okay, let’s face it: You are reading this post because of its title. It’s our human nature. People are lazy, so they crave for articles like this one to do less for more results. And that’s the first lifehack for content marketers: hook the audience by promise you’ll solve their problem. But there’s a catch: […]. The post Creating and Promoting Content That Brings 100+ Badass Links in a Month appeared first on Marketing Insider Group.

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Promotion Content Marketing Marketers Marketing 96

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing