Hubspot Marketing

MAY 24, 2018

It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them -- all in one place.”. If you haven’t heard of it, or if you don’t know much about it, Facebook Business Manager is a useful tool if you have more than one ad account, if you need to track separate clients’ ads or pages and create reports for them, or if your company uses Facebook for different services related to your business.

Management 135

Management Analytics Advertising Advertisers 135

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? Or maybe you’ve noticed a lag in your growth/performance numbers? You probably don’t need someone else’s creativity, but you might be able to benefit from a few expert pointers to help graduate your great idea to an outstanding digital marketing campaign.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketing 134

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk. Lots of content goes unread, and not for a lack of bullhorn-blowing.

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Copywriting Analytics Content Marketing Management 109

Marketing Insider Group

MAY 22, 2018

The signs are out there. The purist approach to content marketing – where relevancy, quality, and an experience customers want is enough to drive traffic, generate leads, motivate engagement and boost sales conversions – has been, officially, tainted. That doesn’t mean we have to march with our heads hung low back to the ad age. […]. The post Is Content Marketing Now All About Pay to Play?

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Content Marketing Marketing Marketers Customer 91

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Traackr

MAY 22, 2018

Traackr's interview with Andy Crestodina will help you to get inside the mind of a blogger (or 1,000) and understand how to work better with them.

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Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. However, they have slowly been adding some new features that help users to be more interactive and social in nature. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. It is hard to know for sure if that is due to all these new features, but their impact is hard to deny.

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Thought Leadership Analytics Advertising Advertisers 134

Marketing Insider Group

MAY 23, 2018

A common challenge organizations face when rolling out an employee advocacy program is engagement. Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them. WIIFM? Under any scenario […].

Marketing 90

Marketing Marketers 90

Duct Tape Marketing

MAY 22, 2018

How to Optimize Your Website for Voice Search written by John Jantsch read more at Duct Tape Marketing. As we are all aware at this point, voice recognition technology is continuing to get better and better, in fact, it is now believed to be 95% accurate. As users, we’re adapting to this new voice revolution rather quickly (almost 1/4 of mobile search queries are voice search), yet marketers and SEO specialists seem to be lagging behind a bit when it comes to optimizing for this new way to

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SEO Marketing Marketers 73

Adobe Experience Cloud Blog

MAY 22, 2018

This is the start of something big, and the end of selling bald men unnecessary combs. Let me explain…. May 25th, 2018 is being heralded as marketing’s “High Noon” or our collective Zero Hour as we approach the deadline for the General Data Protection Regulation measures for contacts in the European Union. GDPR affects not only European companies but any business around the world that does business in the EU, requiring organizations to process personalp data against a set of new criteria.

Transform 134

Transform Law Thought Leadership Communications 134

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Of course, performance should never be left to chance. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribut

Content Marketing 103

Content Marketing Thought Leadership Finance B2C 103

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

MAY 24, 2018

Companies spend nearly $40 billion on CRM software, and up to 60 percent of those systems fail to meet companies’ expectations. That’s a lot of money to spend for a dismal return. It’s not that salespeople and marketers don’t need help organizing their day or capitalizing on leads. On the contrary, salespeople spend just a […]. The post 3 Tools That Will Truly Boost Your Sales and Marketing Team’s Performance appeared first on Marketing Insider Group.

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CRM Marketing Marketers Marketing Strategy 58

Duct Tape Marketing

MAY 19, 2018

Weekend Favs May 19 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Management 66

Management Marketing Marketers 66

Adobe Experience Cloud Blog

MAY 21, 2018

One of the biggest challenges in MarTech stack development is determining which technology categories and products should be incorporated as the stack evolves. Marketing teams are under tremendous pressure to do more, produce better results, and to incorporate the latest technology in the hopes that it will increase competitive differentiation. With more than 8,000 marketing and marketing-related products to choose from, marketing teams are overwhelmed by choice and are finding it difficult to f

Transform 134

Transform Whitepaper CRM Thought Leadership 134

Zumvu

MAY 24, 2018

Your wedding may be the happiest day of your life, but planning such an important event may prove more challenging and more expensive than you ever imagined.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

MAY 25, 2018

For the 176th episode of The Marketing Book Podcast, I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. Social media has changed customer service forever by shifting power from brands to consumers, requiring a different way of thinking about the customer experience. The book […].

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Customer Branding Marketing Marketers 57

Duct Tape Marketing

MAY 25, 2018

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ryan Urban. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX , a people-based marketing consultancy that helps organizations increase their online conversion rates.

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Marketing Marketers Branding 62

Adobe Experience Cloud Blog

MAY 23, 2018

Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’re all the great ideas?? Our competition is killing us!”. Teams say, “I bring you great ideas five times a day! And all I hear is we don’t have the budget, we’re not that kind of company, what we sell is different, or this would never work.”.

Thought Leadership 133

Thought Leadership Marketing Marketers Entertainment 133

Zumvu

MAY 20, 2018

As a marketer or business owner, what often comes after customers on a business wish list ? Epic traffic to his website.

Customer 52

Customer Marketing Marketers 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

MAY 22, 2018

Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5 billion searches in a given a day1 with the estimated number of daily searches only expected to increase as time goes on. As anyone who has ever used a search engine may have noticed, some […]. The post Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

Branding 52

Branding Marketing Marketers Search Marketers 52

Content Marketing Institute

MAY 25, 2018

Don’t be fooled by his moniker on HITRECORD , the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from the Sun, The Dark Knight Rises, Lincoln, Looper, Inception, Snowden, 500 Days of Summer … Having graduated from child actor to blockbuster star, it’s har

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Non-Profit User-Generated Content Marketing Branding 92

Duct Tape Marketing

MAY 25, 2018

How GDPR Highlights How We Should Be Marketing written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Ryan Urban. He is the founder and CEO at Bounce Exchange, a people-based marketing consultancy that helps organizations increase their online conversion rates, and we are gonna talk about what is, in at least May of 2018, the most talk

Law 65

Law Marketing Marketers Communications 65

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. And chances are, you’re struggling to get people to download them. Often, their promotion makes you anxious. You write more blog posts and social content to promote the original content and hope for small, incremental progress.

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Influencer Marketing Whitepaper Promotion Logistics 106

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail