Neil Patel
NOVEMBER 19, 2021
Affiliate marketing is a way for online publishers (including bloggers) to make passive income by recommending products and services they love. Amazon Associates is one of the most trusted affiliate marketing platforms where anyone can start an income stream from the comfort of their home. Like most methods, this takes plenty of strategizing and hard work.
Content Marketing Institute
NOVEMBER 18, 2021
It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute.
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Sprout Social
NOVEMBER 16, 2021
If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” is a resounding yes. Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales.
Search Engine Journal
NOVEMBER 17, 2021
Use these expert tips to level up your freelance SEO game, make what you're worth, and enjoy a successful career as a freelancer. The post SEO Freelancing: 10 Things You Need To Know To Be Successful appeared first on Search Engine Journal.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Neil Patel
NOVEMBER 19, 2021
Finding prospective customers or “leads” for your business is no easy task. There’s a whole strategy involved, for one thing. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
NOVEMBER 17, 2021
With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. Does it work? You bet. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully.
Search Engine Journal
NOVEMBER 17, 2021
Google documented a change called Translated Results that affects six languages. It auto-translates the titles and snippets between languages The post Google Updates Some SERPs With Translated Results appeared first on Search Engine Journal.
Neil Patel
NOVEMBER 15, 2021
As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.
Content Marketing Institute
NOVEMBER 16, 2021
Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. Continue reading → The post Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read appeared first on Content Marketing Institute.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Hootsuite
NOVEMBER 16, 2021
Let’s face it, TikTok is the moment. And with 1 billion monthly active users , it’s time to join the action and get your brand out there to a wider audience! Want to learn how to make a TikTok Video but don’t know where to start? Don’t sweat it! We broke down all the steps and tools you’ll need to make a viral-worthy first video and make sure your debut is anything but cringe.
Search Engine Journal
NOVEMBER 18, 2021
Google's John Mueller explained how to choose between rel canonical and noindex and suggested that using both can be useful The post When To Use Rel Canonical Or Noindex …Or Both appeared first on Search Engine Journal.
Neil Patel
NOVEMBER 19, 2021
Are you struggling to keep up with your Instagram and Facebook marketing ? DMs and comments falling through the cracks? Do the multiple tabs for all your accounts and features like the Ad Manager drive you nuts? Then you’re going to fall head over heels with Facebook Business Suite. It’s the platform’s newest creation, designed to iron out the time-sucking road bumps in social media management and make it easier for businesses to manage their Instagram and Facebook profiles.
Content Marketing Institute
NOVEMBER 19, 2021
Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading → The post Hot Take: Look Outside Your Team For Great Content Marketing appeared first on Content Marketing Institute.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Ann Handley
NOVEMBER 19, 2021
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. I’m typing this with one hand—let’s call it Lefty, because it’s my left hand. Righty hangs by my side, injured but itching to get in on the action, like a sidelined Olympian in Tokyo 2021.
Search Engine Journal
NOVEMBER 18, 2021
Where can you automate content optimization to improve rankings and ROI? Check out these SEO automation tips from Semji. The post 4 Content SEO Tasks To Automate Now For Higher Rankings & ROI appeared first on Search Engine Journal.
Neil Patel
NOVEMBER 16, 2021
Quick question: what do you think holds back the average auto dealership from increasing sales? Put simply: Friction is a sales killer. Friction prevents a customer from moving to the next stage in the sales cycle. These friction points can be anything from a slow website to an unexpected cost. You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car.
Hootsuite
NOVEMBER 17, 2021
They love you. But do they like you? The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. So besides being extremely socially validating (we’re fine, thanks for asking), having lots of likes leads to better engagement and a more successful presence.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
NOVEMBER 19, 2021
One of the most frustrating things for customers is a fragmented brand interaction. And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. “Research from PwC shows something that should be scary to CX leaders,” said Christopher Cummings, Principal Product Manager at big data company Precisely, in his session at our MarTech conference. “59% of customers will leave a brand that they love after just two or three negative interactions.”.
Search Engine Journal
NOVEMBER 16, 2021
As searches for "news near me" continue to rise, Google is launching new features for local search results and new tools for journalists. The post Google Launches New Local Search Features appeared first on Search Engine Journal.
Search Engine Land
NOVEMBER 18, 2021
With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer. Please visit Search Engine Land for the full article.
Neil Patel
NOVEMBER 17, 2021
As a developer, chances are you’re always looking for ways to improve your website’s functionality or create a more dynamic experience for your audience. Typically, you might rely on languages like HTML and JavaScript. However, there’s another cool processing language that could improve your site structure called PHP. With PHP, you can reduce development time and streamline your coding, while improving the user experience.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
NOVEMBER 18, 2021
The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. One obvious catalyst for this was the COVID-19 pandemic. “The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. “It drove 1
Search Engine Journal
NOVEMBER 14, 2021
John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover The post Why Google Discover Traffic Goes Away appeared first on Search Engine Journal.
Search Engine Land
NOVEMBER 19, 2021
Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul. Please visit Search Engine Land for the full article.
Neil Patel
NOVEMBER 17, 2021
With 2.91 billion monthly active users (MAU), Facebook is the most popular social media network. That makes it a powerful tool for businesses to reach their marketing, sales, and revenue goals. Unfortunately, navigating the world of Facebook ads is not always easy. Sometimes you may step on landmines that can land you in Facebook jail. What’s Facebook jail?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
NOVEMBER 17, 2021
“Consumers have become a lot more digitally mature than they were just a couple of years ago. All of that stuff went into overdrive, and it’s probably not going to go back.” Salvador Lopez, Director of Marketing, Americas at CMS provider Magnolia, was speaking at our MarTech conference. Digital maturity growth is a big factor among brands as well. These changes, spurred on by the COVID-19 pandemic and technological developments, have become important predictors of brand success across the digita
Search Engine Journal
NOVEMBER 15, 2021
Looking to boost your social media audience with organic followers who are genuinely interested in your brand? These methods work. The post 11 Proven Tips To Get More Social Media Followers appeared first on Search Engine Journal.
Content Marketing Institute
NOVEMBER 17, 2021
Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say. Continue reading → The post 5 Things Manufacturing Marketers Can Do To Keep Their Content Marketing Momentum [New Research] appeared first on Content Marketing Institute.
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