Dreamgrow
JANUARY 26, 2022
Hey new dropshipper! Welcome to my Oberlo review. In this full review, I’ll detail everything. Read more The post Oberlo Review 2022 (Why I’ll Never Use It Again) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Hootsuite
JANUARY 24, 2022
Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. If you really want to grow your Twitter account (and why the heck wouldn’t you?!), embracing third-party tools isn’t just recommended… it’s essential. Luckily, there’s a whole spectrum of Twitter tools out there (many of them free!
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Content Marketing Institute
JANUARY 24, 2022
Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more.
Sachs Marketing Group
JANUARY 25, 2022
Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. So why bring them up now? They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. While the rule of online marketing is often that content is king, we have to remember that a king cannot rule without his advisors, chief among them being data.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
JANUARY 27, 2022
There’s no denying that video content is more popular than ever. In 2020 alone, people watched more than 12 billion minutes of videos online — and they want more. For digital content creators and businesses alike, this is a great time to focus on video content. With YouTube’s monetization features, you’re able to do just that. In this article, we’ll define YouTube monetization, its rules and requirements, and how to monetize your YouTube videos.
Search Engine Land
JANUARY 23, 2022
On the hunt for something new? Check out who’s hiring in search marketing this week. Please visit Search Engine Land for the full article.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Dreamgrow
JANUARY 23, 2022
The other day, my daughter was trying to tell me about something funny that happened. Read more The post In-Depth WebinarJam Review (2022 Edition) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Martech
JANUARY 28, 2022
According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Q4 ad spend alone was $160 million, making a total of $590 million for the year. It is estimated that more than a third of Americans now listen to podcasts regularly. Technology brands became the biggest spenders, pushing media into second place.
Search Engine Land
JANUARY 25, 2022
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history. Please visit Search Engine Land for the full article.
Search Engine Journal
JANUARY 23, 2022
Contextual links add value rather than being a distraction. But do you need them in order to rank? Discover the answer here. The post Are Contextual Links A Google Ranking Factor? appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Dreamgrow
JANUARY 23, 2022
Hey, welcome to my complete Spocket review for 2022. I built my first online store. Read more The post Spocket Review 2022 – 5 Reasons I Switched from Oberlo appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Content Marketing Institute
JANUARY 28, 2022
A recent conversation in a social media marketing group got Robert Rose thinking: Does it ever make sense to put out content with the explicit goal of failing?
Martech
JANUARY 28, 2022
Fasten your seatbelts. This article will be hotly debated. The martech industry is actually in a revenue bubble, like the dot-com bubble of 1995 and the housing bubble of 2008. And there’s no telling how soon it will burst. The revenue bubble happens when go-to-market teams, and the technologies they use, organize as one central group with one goal: Sales.
Search Engine Journal
JANUARY 24, 2022
Should you publish niche or general content? Here's how to transform your company into a content publishing powerhouse and achieve your sustainable growth objectives. The post Niche Vs. Multi-Topic Content: The Most Successful Marketing Model [Podcast] appeared first on Search Engine Journal.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
David Meerman Scott
JANUARY 25, 2022
At the turn of the new year, I started following news about the rollout of free at home COVID tests. To be honest I was pessimistic. Boy was I wrong! I think it’s great that the website launched early, works flawlessly, and my test kits arrived much earlier than promised. How cool is that?
Content Marketing Institute
JANUARY 27, 2022
You won't find marketing tips or content creation advice in the books on this list. But you will find a wealth of ideas to sharpen your thinking, master the art of persuasion, understand the science of organizing your work, and more.
Martech
JANUARY 28, 2022
Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. “Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference.
Chief Martec
JANUARY 25, 2022
Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. The call to better integrate martech is being heard. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. So I’m delighted to see this momentum build. And I feel like it’s still in the early stages of what it will become.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
JANUARY 28, 2022
Learn about 10 advanced SEO skills that could help you go deeper within your specialization or become a more well-rounded SEO pro. . The post 10 Advanced SEO Skills To Level Up Your Career appeared first on Search Engine Journal.
Orbit Media Studios
JANUARY 25, 2022
Bloggers are writers. Blog posts are a written, text-based medium, right? Not really. The text is only part of it. The blog images are critical. They are an all-important ingredient, second only to a great headline. Visuals are a make-or-break factor for successful content marketing. Here’s some data that makes the case for strong blog images: Visuals improve social sharing.
Martech
JANUARY 24, 2022
Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. The product is available for TikTok advertisers in the U.S., Canada, U.K. and EU. Using a patented Cognition AI machine learning engine, this new offering aims at providing independent, video-level verification of the content on TikTok that appears side-by-side with ads, giving marketers a better handle on the
Marketing Insider Group
JANUARY 25, 2022
Launching a new website is exciting, but it can also be stressful. Even seemingly small issues that occur during a launch can have big impacts. Forms that don’t work can result in lost leads. Slow loading times can create user frustration. Online consumers aren’t forgiving, either — 88% of them won’t return after a bad experience with your site. Plus, with so many moving parts involved with launching a new site, it’s easy for important steps to be overlooked.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
JANUARY 24, 2022
Whether you're just getting started with a simple infographic or already a seasoned pro, infographics belong in any content marketing strategy. Here's why. The post 10 Big Ways Infographics Benefit Your Content Strategy appeared first on Search Engine Journal.
Search Engine Land
JANUARY 23, 2022
Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners. Please visit Search Engine Land for the full article.
Martech
JANUARY 24, 2022
The attorneys general for D.C., Indiana, Texas and Washington have sued Google for the “deceptive and unfair practices” the company uses to obtain consumer location data. It’s a bipartisan lawsuit with both Democratic and Republican attorneys general joining. Dark patterns. The lawsuit accuses Google of using “dark patterns” (specifically: “repeated nudging, misleading pressure tactics, and evasive and deceptive descriptions of location features and settings”) to hand over more location da
Litmus
JANUARY 24, 2022
Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. With a few months behind us, how did it really affect email marketing? April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hootsuite
JANUARY 27, 2022
Well, it finally happened: Instagram released link stickers to everyone. It’s been a long time coming. Social media marketers and individual users and creators have spent years scrambling for solutions to Instagram’s lack of linkability. From directing users to “ link in bio ” to complicated IGTV hacks , figuring out how to incorporate URLs into Instagram content has been an exercise in creativity.
Content Marketing Institute
JANUARY 25, 2022
Go behind the scenes with one of the hosts of CMI’s The Creative Show. As it readies for season two’s debut this week, revisit the first 10 episodes with content takeaways, fun facts, and more.
Martech
JANUARY 24, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and this is getting absurd. The Banning Surveillance Advertising bill introduced to the House of Representatives this week is worth reading.
Litmus
JANUARY 25, 2022
Setting goals for your digital efforts is crucial in order to understand what works, and where you missed the mark. This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. In order to truly understand how your email marketing campaigns are performing individually and holistically, key performance indicators (KPIs) should be tracked
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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