Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. When you get enough customer interviews, trends and themes emerge and your marketing mix will begin to present itself. So, the company focused more on inbound content and targeted digital channels.

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. This has been a cornerstone of digital strategy for years — and with good reason.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin? And it’s not just consumers — businesses, too, are monitoring budgets and seeking better deals. Frame effort as value.

Branding 70

Branding Price CRM Marketers 70

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Experiment with short and highly educational videos.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Search Engine Land

OCTOBER 14, 2022

It’s extremely common for good SEO campaigns to introduce users to – and educate them about – brands and products/services, only to have users convert on other, more transaction-focused channels. This is why real SEO business insight is so valuable in helping execs and decision-makers gauge its standing in the marketing mix.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Set Up

AUGUST 9, 2022

That’s why we reached out to marketing leaders from Danone, LEARFIELD, RE/MAX, Stratasys, and Invesco for answers on how they team up with their company’s leaders to get C-Suite buy-in and financial support. The best way to prove marketing’s value to the C-Suite is by: Aligning goals across the company as partners. 3 | “We educate.”

Real Estate 52

Real Estate Marketing Mix Education Marketers 52

Bannerflow

APRIL 6, 2023

As AI technology advances and continues to revolutionise marketing through the automation of repetitive tasks, analysis of large volumes of data, and delivery of personalised experiences to customers at scale, understanding how to incorporate it into your marketing mix can boost both creativity as well as having a positive impact on ROI.

Transform 52

Transform Customer Acquisition Marketing Mix Marketers 52