OnPassive Marketing

JULY 13, 2022

B2B content marketing strategies can be tricky to create because they have to appeal to various customers. Some brands might want to focus on their target audience, and some may want to use a wide array of tactics. This article discusses how B2B content marketers can build an effective strategy.

Marketing Strategy 66

Marketing Strategy Whitepaper Content Marketing Marketing 66

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Instead of considering them lost opportunities, a better strategy is to build brand awareness with SEO content.

Marketing 99

Marketing Marketers User-Generated Promotion 99

Scoop.it!

MARCH 23, 2023

Today, 82% of marketers have introduced content curation as a key part of their marketing strategy to position themselves as an industry authority and thought leader, and reinforce their relationships with the intended audience. To prevent this, you need to follow the best strategies.

Whitepaper 108

Whitepaper Law User-Generated SEO 108

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 70

Law Digital Marketing Whitepaper User-Generated 70

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. As more and more businesses migrate their brick and mortar presence to digital channels, it’s important to understand how to succeed in a world saturated with B2B marketing strategies.

B2C 121

B2C Whitepaper Marketing Marketers 121

Search Engine Land

JANUARY 17, 2024

More than building a “Google-friendly” website, your SEO efforts should involve developing a web-wide branding and marketing strategy and packaging the relevant parts for Google. PDF guides or whitepapers) that provide in-depth analysis and explanations that serve users seeking comprehensive knowledge or solutions. Company news.

SEO 123

SEO Branding Entertainment Communications 123

DIY Marketers

AUGUST 18, 2022

Here’s an illustration of what the marketing research process looks like. See how market research activities are at the beginning and at the end of the marketing process? This can include data from studies, articles, reports, whitepapers, and more. What is my target market’s ideal outcome?

Market Research 109

Market Research Marketing Marketers Price 109

CXL

MAY 27, 2022

Educates; 2. Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. This is a good lead generation strategy.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Marketing Insider Group

FEBRUARY 2, 2021

For example, posting on social media can be virtually free, but paying for Google Ads or investing in a comprehensive content marketing strategy can be pricey. General costs for each digital marketing channel (to compare). If their digital marketing strategies are more successful than yours, go where they are to catch up.

Digital Marketing 109

Digital Marketing Whitepaper User-Generated eBook 109

Dana Nicole

JANUARY 27, 2021

There’s nothing wrong with targeting a keyword that’s not part of a sales funnel if you’re doing it for the right reason, like creating a backlink opportunity. This leads to many businesses hearing about how blogging and content marketing can be a fantastic, cost-efficient marketing strategy.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Even people who use the terms don’t always understand what they mean.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. But don’t create content for content’s sake.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Rock Content

MARCH 28, 2023

The company regularly produces whitepapers, e-books, webinars, and other content designed to educate and inform businesses about the latest trends and best practices in content marketing. It covers everything from identifying target markets to creating a content strategy to measuring success.

Branding 83

Branding Global Marketing Fashion Whitepaper 83