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Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Email Marketing. Outbound Marketing. PartnerMarketing. ProductMarketing.
The initial focus is on lead generation instead of education. It’s all about educating your prospects first by showing them there is a challenge that exists and then you explain how your product can solve that problem. Create a Product Need. Show Your ProductMarket Fit. Hey #SanAntonio !
” (09:49) Borrowing Emily Kramers metaphor, Kay-Kay sees her team as the source of strategic messaging (fuel) and partners with growth, productmarketing, and brand teams (the engine) for distribution. Kay-Kay previously ran content marketing at my alma mater Appcues. So I report directly into brand.
This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all productmarketing, partnermarketing and corporate marketing activities.
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