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Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

Rock Content

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

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Scripted Alternatives: 5 Places to Hire Freelance Writers

Rock Content

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Get started creating optimized and authoritative blog posts, white papers, e-books, and more!

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. It was never a product campaign; it was a straight goodwill campaign.

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Strategies For Successful Product Launches

Duct Tape Marketing

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

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How to prove the benefits of webinars with engagement data

Martech

This makes marketers’ online customer engagement more important now than ever. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. Elena Hoffman, Sr.

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6 marketing books to read in 2024

Martech

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. For years, the B2B marketing playbook was pretty boring and even a bit annoying. Get calls from sales reps. Receive email after email.

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6 books to help make your marketing more successful in 2024

Search Engine Land

Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. For years, the B2B marketing playbook was pretty boring – even a bit annoying. As someone without a formal marketing education, she asked a lot of questions. Get calls from sales reps.