Hubspot Marketing

JANUARY 15, 2020

This is a great example of the product life cycle (PLC) in action. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the marketplace. As marketers, it's important to understand how your marketing tactics and strategies will change depending on the stage your company is in.

Product Life Cycle 124

Product Life Cycle Product Price Advertising 124

Martech

MARCH 8, 2024

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. The AI Marketing Institute recently reported that lack of education and training was the No. 1 barrier to the adoption of AI for marketing.

Transform 102

Transform Education Marketing Marketers 102

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Does it serve the user intent?

SEO 119

SEO Customer Acquisition User-Generated Customer Journey 119

Hubspot Marketing

JUNE 3, 2019

That's because your marketing campaigns will attract customers who are better suited for your product or service. Marketers and salespeople can use benefit segmentation to engage customers as well. They'll know exactly how to differentiate your product or service to make it attractive to your target audience.

Inbound Marketing 140

Inbound Marketing Marketing Marketers Education 140

Martech

SEPTEMBER 28, 2021

“77% of B2B buyers state that their latest purchase was very complex or difficult,” said Julie Taylor, Lead Product Marketer at Introhive, in her MarTech session. “We weren’t educated. .” “We weren’t educated. “Well, that was me. We needed to ask for datasheets.

Customer Journey 125

Customer Journey Education Communications Product 125

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 131

Entertainment Marketing Marketers User-Generated 131

Lynton Web

JANUARY 9, 2024

This makes it easier to tailor your content, messaging, product development, and services to different groups' specific needs, behaviors, and concerns. While ICP focuses on the types of companies that might buy your product or service, target audiences are broader groups who might be interested in the messages your brand promotes.

CRM 101

CRM Target Market Education Product 101

Search Engine Land

FEBRUARY 15, 2024

For instance, if you’re bidding on educational keywords (e.g., “how do I…?”), Audience understanding Let’s see if you can answer these questions: Who benefits most from your product or service? For new campaigns, you’ll need time to analyze whether your audience reacts well and whether there’s a product-market fit.

CRM 105

CRM Education Communications Branding 105

Martech

DECEMBER 3, 2021

Learn more by watching Coveo’s Director of Product Marketing, Stephen Rahal’s informative SMX Next session for tips and tricks on creating an onsite search strategy that helps you better understand each visit and optimize every interaction.

Education 107

Education Analytics SEO Product Marketing 107

Martech

MAY 2, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, engage, educate, win and expand customers. Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners.

Finance 95

Finance Customer Journey Digital Marketing Education 95

Rock Content

APRIL 20, 2023

While business owners might think their newest product is the latest in innovation, it’s an unfortunate reality that competition continues to be stiff, with approximately 30,000 products launched every year. But how do you market a product? What Is Product Marketing?

Product Marketing 85

Product Marketing Marketing Strategy Product Whitepaper 85

Search Engine Land

DECEMBER 21, 2023

Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It Part of what I enjoy about April Dunford’s story is that, like me, she never set out to be a marketer. As someone without a formal marketing education, she asked a lot of questions. The answers left her unsatisfied.

Transform 107

Transform B2C Whitepaper Marketing 107

Duct Tape Marketing

OCTOBER 29, 2019

Transcript of Bringing Marketing and Product Development Together written by John Jantsch read more at Duct Tape Marketing. John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Jill Soley: Specifically, I’m interested and I wrote a book about marketing. Back to Podcast.

Product 31

Product Marketing Marketers Education 31

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Being successful on YouTube requires a big budget and professional production equipment. Do you feel like they care about educating, entertaining or understanding their customers?

Branding 99

Branding Gen Z Transform Education 99

Martech

DECEMBER 19, 2023

Click here to take the survey Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It By April Dunford Publisher: Ambient Press Part of what I enjoy about Dunford’s story is that, like me, she never set out to be a marketer. As someone without a formal marketing education, she asked a lot of questions.

Transform 115

Transform B2C Whitepaper Marketing 115

Martech

NOVEMBER 11, 2021

This makes marketers’ online customer engagement more important now than ever. Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. Elena Hoffman, Sr.

Whitepaper 116

Whitepaper User-Generated Education Product Marketing 116

Hubspot Marketing

APRIL 2, 2024

This, in turn, may have been impacting productivity and job retention levels. growth from April to June in 2019 and a 7.11% loss during the same time in 2021; Education and Health Services -- which saw 17.52% growth in 2019, but a 2.7% Ultimately, leaders worried that 2021's summer trends would impact their bottom line. But did they?

Manufacturing 101

Manufacturing Communications Health Analytics 101

Hubspot Marketing

OCTOBER 29, 2020

While it’s nice to believe that everyone would be interested in purchasing your product or service, it’s not wise to define your target market as such. The model can also reveal niche markets, uncover new customer or market opportunities, and, ultimately, make your marketing efforts more efficient and cost-effective.

Food 137

Food Non-Profit Marketing Marketers 137

Martech

SEPTEMBER 26, 2022

Experiential marketing is sometimes called engagement marketing or participation marketing. It’s all about immersing your audience within a product and deeply engaging them. It’s focused on doing more than selling products or services. Content marketing and media production.

Transform 108

Transform B2C Finance Affiliate Marketing 108

Hubspot Marketing

DECEMBER 11, 2019

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. Aside from what I’ve learned as a marketer, I can also speak on this topic from a personal standpoint. Millennials in the U.S. Branded Content.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Neil Patel

MARCH 22, 2021

Instagram Live Rooms bring a fun new dimension to product marketing. Since they’re free to host, the Rooms may be a cost-effective way to market your goods and services. Live Shopping and Product Campaigns. With Instagram’s Live Shopping feature, you can sell your products during a live show. Company Fundraisers.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Duct Tape Marketing

JULY 20, 2022

He oversees Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. Key Takeaway: Although virtual events and meetings were a product of the pandemic, it’s safe to say they are here to stay for the foreseeable future even as we inch towards the return to normalcy.

CMO 78

CMO Global Marketing Education SEO 78

Sprout Social

FEBRUARY 12, 2024

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. Integrate it with your overall marketing strategy Your influencer marketing efforts need to blend with and amplify your brand’s core marketing message.

Influencer Marketing 100

Influencer Marketing Transform Marketing Marketers 100

Martech

JUNE 6, 2023

In fact, the market will grow twentyfold to $2 Trillion by 2030, according to Next Move Consulting. Software providers are bringing new AI tools and adding AI capabilities to products marketers use every day. Last week at a marketing summit, I heard the phrase “Generative AI is the new intern.”

Transform 97

Transform Marketing Marketers Education 97

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 64

Product Marketing Product Transform CMO 64

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. I’ve researched seven popular brands and selected some of their best strategies to help you understand how luxury brands market. Do I really need it? Not at all.

Branding 130

Branding Fashion Gen Z B2C 130

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. I’m sure I’m not the only one.

Marketing Plan 90

Marketing Plan Outbound Marketing Marketing Marketers 90

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 124

Shoppers Shopper Market Millennials Retail 124

Sprout Social

SEPTEMBER 26, 2023

Educating employees about the associated risks and clearly defined use cases for AI-generated content helps alleviate this problem. The AI policy should also serve as a guide to educate employees, explaining the risks of inputting personal, confidential or proprietary information into an AI tool.

User-Generated 102

User-Generated Transform Marketing Marketers 102

Hubspot Marketing

SEPTEMBER 18, 2023

With that in mind, let's dive into those fundamentals: Embracing Product-led Content Product-led content can supercharge your ability to convert organic visitors into paying customers, and it's been key to Hotjar's organic content success to date. To get this right, you have to have a deep understanding of your product.

SEO 96

SEO Analytics Product Education 96

Martech

SEPTEMBER 25, 2023

Even when marketing does manage to attribute their efforts to sales, the attribution will inevitably be challenged. A host of other factors contribute to the sales environment, including: Product quality. Overall market demand. direct marketing, sales calls and web visits). How many saw your product demonstration?

User-Generated 115

User-Generated Finance Marketing Marketers 115

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media Marketing 99

Social Media Marketing Communications Entertainment Marketing 99

Marketing Insider Group

MAY 1, 2023

Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed. If you build out these brief narratives with more detail, you can tell the entire story of your company or product, why it exists, and for whom. But this messaging is often brief, bulleted, and matter-of-fact.

Content Marketing 99

Content Marketing Transform Finance Marketing 99

Martech

AUGUST 9, 2023

The best marketers in the world are available and eager to work with you. Creators are the most proficient, passionate and productive marketers, bar none. And they know the biggest secret of all marketing — how to get and keep attention. You don’t have to imagine. I’m talking about creators. Creators create.

Marketing 86

Marketing Marketers Energy Entertainment 86

Content Marketing Institute

SEPTEMBER 4, 2018

It was an aha moment for my husband’s understanding of content marketing – content marketing is educational but is not about the products the company sells. Contentmarketing is educational. It’s not about the products the company sells, says @MicheleLinn. Content marketing explained to marketers.

Content Marketing 111

Content Marketing Non-Profit Transform Education 111

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. As noted by Geraldo A. Understand Customer Success And “The Experience”.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133