Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Along with millions of other professionals, I have come to rely on ChatGPT to help boost productivity and creativity and do an endless list of helpful tasks.

Whitepaper 91

Whitepaper eBook Advertising Advertisers 91

Rock Content

APRIL 11, 2023

Copywriting usually refers to sales copy meant to drive the audience to purchase your product or services, including ads, emails, social media posts, landing pages, and more. Content, on the other hand, is usually more general information meant to educate or provide useful insights for your audience.

Copywriting 86

Copywriting Whitepaper Key Performance Indicator Education 86

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 61

Product Whitepaper Product Marketing Management 61

Tiecas

FEBRUARY 5, 2024

Demonstrating Value Proposition : Effectively communicating our value proposition is essential for persuading potential customers to choose our products or services over competitors. Long Sales Cycles : Sales cycles in the manufacturing industry tend to be longer due to the complexity of products and decision-making processes.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Social Media Marketing 106

Social Media Marketing B2C Whitepaper Marketing 106

Marketing Insider Group

JANUARY 3, 2023

Onboarding is the first chance for your team to deliver and delight through communication, videos, guides, and emails that welcome new customers, offer value, and create a strong foundation with your team, products, and services. Educational content is helpful content. Personalize, Personalize, Personalize. Show Your Appreciation.

Customer 137

Customer Whitepaper eBook Education 137

Search Engine Land

MAY 17, 2023

When we ask new clients about their ideal customer during our onboarding, it’s not uncommon to get these (and similar) responses: “Every manufacturer should have our product.” Customers don’t really understand our products at first, but once they see they know they need it.” “Any These types of answers are red flags.

Whitepaper 90

Whitepaper Manufacturing Customer Journey User-Generated 90

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Self-guided learning via audio and visual educational content. ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. Interactive tools that allow pros to explore on their own terms.

Whitepaper 101

Whitepaper Education Content Marketing Marketing Strategy 101

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. When you outsource content production, the agency takes on these costs.

Content Marketing 108

Content Marketing Whitepaper Marketing Marketers 108

Rock Content

APRIL 6, 2023

Outstanding products and excellent customer service are no longer enough to help a business succeed. Their primary job is crafting compelling written content designed to market a product or otherwise interest an audience in a brand. A copywriter may also compose web content or SEO material.

Whitepaper 87

Whitepaper Finance Copywriting Law 87

OnPassive Marketing

JULY 18, 2022

E-commerce content marketing is a strategy to create and publish relevant content to your target audience and helps you sell products or services. E-commerce content marketing aims to generate leads and sales by creating valuable information that your target audience can use to make decisions about buying your products or services.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Martech

MARCH 2, 2022

How do our employees manage their own productivity? Some may use the Pomodoro method to maximize productivity, while others might subscribe to the GTD (Getting Things Done) philosophy. Can we invest in staff training and educate outside stakeholders, as well?

Management 100

Management Whitepaper Marketing Marketers 100

Martech

NOVEMBER 11, 2021

Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. This is someone that’s really interested in your product and services.” Elena Hoffman, Sr.

Whitepaper 113

Whitepaper User-Generated Education Product Marketing 113

Martech

JANUARY 11, 2022

It can come from product reviews, message boards, blog comments, case studies, general news articles and more. Consumers perform a good amount of self-education before and during the buying cycle, often developing their own processes irrespective of the brand. Source: Hussam AlMukhtar.

Whitepaper 104

Whitepaper Transform Education Customer 104

Martech

MARCH 31, 2023

Understanding your company’s products is crucial no matter how technical or in the weeds a martech practitioner is. Examples include Inside Higher Ed for higher education, Skift for travel and hospitality, Supermarket News for grocers and many others. These are worth following. Such groups come in different types.

Whitepaper 91

Whitepaper Promotion Education Product 91

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. New products they love. A product placement with Mr. Beast might have bigger reach than an ad on the Super Bowl. But this isn’t just a GenZ trend.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Martech

OCTOBER 4, 2022

“Online events tend to draw larger audiences than in-person events — at least that’s our experience — and they’re less expensive and time consuming to produce and attend,” said Marc Sirkin, Third Door Media’s EVP product and technology, at The MarTech Conference. The event host can also ask custom questions during registration.

Whitepaper 98

Whitepaper CRM Education Place 98

Rock Content

OCTOBER 24, 2023

Mayo Clinic The Mayo Clinic’s mission is to inspire hope and contribute to health and well-being by delivering excellent patient care and conducting integrated clinical practice, education, and research.

Health 69

Health Whitepaper Non-Profit Transform 69

Vertical Response

JULY 11, 2022

It’s also a cost-effective way to educate and entertain your audience. Product updates. Freebies (eBooks, white papers, reports, coupons, etc.). Sure, you may include a few links to your products, but your main goal is to inform and engage readers. Product information. Industry-related news.

Email Marketing 101

Email Marketing Whitepaper Marketing Marketers 101

Rock Content

SEPTEMBER 4, 2023

It focuses on delivering your marketing message to the individuals who are most inclined to find the information, and eventually, your product or service, appealing. Uninformed audience This audience has little idea or has already developed an opinion about your company or product. What Are The Types of Audiences?

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Distribution.

Digital Marketing 129

Digital Marketing Whitepaper Copywriting Real Estate 129

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. But while a high-quality product and brand purpose are important as ever, the old-school notion that a brand’s tone and delivery should be the same everywhere is crumbling fast.

Branding 114

Branding Whitepaper Food Energy 114

Search Engine Land

DECEMBER 21, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales Download a whitepaper. Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It Part of what I enjoy about April Dunford’s story is that, like me, she never set out to be a marketer. Get calls from sales reps.

Transform 104

Transform B2C Whitepaper Marketing 104

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 83

Product Marketing Product Content Marketing Whitepaper 83

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. The secret to successful anniversary-style emails is to make sure they’re all about celebrating the customer, not your company, product, or service.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. As someone without a formal marketing education, she asked a lot of questions. Get calls from sales reps. Receive email after email.

Transform 110

Transform B2C Whitepaper Marketing 110

Rock Content

SEPTEMBER 17, 2020

In its development, it is necessary to generate leads , educate them, and build brand awareness. The proposal is to attract, educate, and lead them to conversions. In exchange, brands can present their services and products. It involves the efforts to educate and prepare the prospect to become a customer. Generate sales.

Whitepaper 75

Whitepaper Inbound Marketing Education eBook 75

Rock Content

AUGUST 13, 2019

By placing a gate in front of your content, or locking certain chapters to something like an eBook or white paper, you gain valuable information about your buyer or prospect that can be surfaced to sales. A white paper? The file is presumably saved to their desktop—but why? Is it an eBook? Need Help Gating Your Content?

Whitepaper 50

Whitepaper eBook Education Place 50

Hubspot Marketing

DECEMBER 1, 2023

Do you want to educate the buyer on your product or industry? Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Or perhaps you want to increase the number of people who sign up for your product.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Vertical Response

JUNE 20, 2022

For example, you could send welcome emails to new subscribers, followed by informational emails revolving around your products or industry. You may want them to download eBooks or reports, buy your products, reach out to your team, and so on. They’re more widely used than videos, case studies, eBooks, and white papers.

Whitepaper 78

Whitepaper eBook Shipping Email Marketing 78

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Someone who clicks on your product / solution pages is not a lead. Downloaded our white paper?

Whitepaper 110

Whitepaper Marketing Marketers eBook 110

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. And, prospects will feel more comfortable asking your employees questions about your products and services. Although you might have to fork over some cash – or at least some of your products – for an influencer’s imprimatur, it’s often well worth the investment.

Branding 143

Branding Transform Whitepaper User-Generated 143

Digital Marketer

NOVEMBER 4, 2022

With affiliates, you’ll be able to spread the word further about your product or service. More educational value and in-depth discussions means more SEO, thus helping you establish yourself as an authority in your chosen niche. A guide or brochure is perfect for describing products, services, etc. Formatting. Source: Pexels.

Whitepaper 75

Whitepaper Fashion eBook SEO 75

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. Consideration.

Whitepaper 90

Whitepaper Email Marketing Customer Journey Education 90