illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 85

Transform Marketers Marketing Gen Z 85

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 126

B2C Marketing Automation Platform Gen Z Whitepaper 126

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. All of these things are part of the underlying strategy that influences every department and employee in the company, not just the marketers. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “In Get the whitepaper ?.

Copywriting 110

Copywriting Whitepaper Gen Z Email Marketing 110

Search Engine Land

JUNE 26, 2024

For instance, a detailed white paper can be broken down into a series of blog posts or infographics, making the information more accessible and extending the white paper’s reach. Dig deeper: A guide to LinkedIn content marketing 7.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Scoop.it!

DECEMBER 19, 2023

Gen Z ranked second, following closely with 82%. Stories, photos, or videos of your team volunteering or supporting charitable causes) Holiday-branded resources, such as e-books, whitepapers, or templates to help B2B buyers prepare for the upcoming year Interactive holiday (e.g., The B2B industry is, of course, different.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118