Adobe Experience Cloud Blog

MARCH 1, 2016

The data you’ve gathered from scouring relevant forums is actionable, so apply it to your marketing strategies to better reach and engage your audience. Tweak and personalize the content in your automated email campaigns to address specific questions or misunderstandings that are relevant to your audience’s needs and buying stage.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. The barriers between B2B and B2C are going away.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Step 2: Determine Your 2021 Marketing Goals. Email Marketing.

Thought Leadership 128

Thought Leadership Traditional Marketing PR B2C 128

Marketing Insider Group

FEBRUARY 3, 2022

Back when I was in college, I learned that marketing is the art of convincing people to buy your stuff. In fact, if you google “what is marketing?” the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. Why you need a marketing strategy?

Marketing Strategy 114

Marketing Strategy Marketing Marketers PR 114

Pam Didner

APRIL 2, 2021

So, what is content marketing? The role of content marketing is to create and promote original content to reveal who you are and what you know. For a business, content marketing is about creating and distributing useful and relevant content to attract and retain a clearly defined audience to grow your business.

Content Marketing 106

Content Marketing Marketing Marketers Marketing Plan 106

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Emerging markets at the time was a nice term for dotcoms where we provided a full suite of services ranging from naming to identity creation to web site design to public relations and marketing plans and lastly advertising. As short as a few years ago, B2B marketers were limited to search and targeted email marketing.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Hubspot Marketing

DECEMBER 13, 2023

Content Marketing Content marketing is a cornerstone of inbound marketing strategies. It refers to creating a wide variety of content — video, audio, blog, and social media — that isn’t super promotional but delivers valuable information to attract potential customers and create interest in your products or services.

Inbound Marketing 77

Inbound Marketing PR Manufacturing Marketing 77

Adobe Experience Cloud Blog

OCTOBER 23, 2017

We are continually obsessing over our marketing campaigns, but how often do we stop to work out precisely what this means and how to succeed step by step. Typically, a marketing campaign is a planned sequence of activities and processes which promote an individual product, service, or resources. When do you plan to do it?

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketing 134

Sprout Social

JANUARY 30, 2020

Food for thought: it can take anywhere between six to eighteen months to close an enterprise deal in SaaS. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward. For starters, SaaS marketing requires a company to create and promote content at varying levels of awareness.

Marketing Strategy 93

Marketing Strategy Price Marketing Marketers 93

DIY Marketers

OCTOBER 20, 2022

Marketing threats are a constant disruption to your best marketing plans. And that means that you’re going to have to consider both internal and external factors as you plan for your next marketing plan. Create email list segments based on actions. people open emails from our businesses.

Marketing 108

Marketing Marketers CRM Law 108

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Igor, who was newly promoted to VP of Marketing, was excited to have his first chance to lead the team in executing the renowned Halloween-a-thon campaign. He smiled to himself as he thought about how his current practices were driving anticipated increases that would likely set him on a path to promotion sometime next year.

Marketing Automation Platform 134

Marketing Automation Platform Marketing Marketers Thought Leadership 134

Marketing Insider Group

DECEMBER 7, 2020

SugarCRM – SugarCRM empowers your marketing, sales and services teams to collaborate across the entire customer lifecycle for more meaningful, memorable experiences. ActiveCampaign – ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

CRM 108

CRM Content Marketing Non-Profit Marketing 108

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144