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Why your marketing isn’t working — and how an audit can help fix it

Martech

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder.

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Why Technology Makes Your Email Marketing MORE Personal, Not Less

Adobe Experience Cloud Blog

While I was checking out their return policy, I noticed a promotion for “free shipping if you purchase over $50”. No free shipping! If this retailer was using a marketing automation platform like Marketo’s, they’d have had the technology to look at my experiences and behaviors across all channels and across all emails.

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A Decade into Email Marketing: Where are We Now?

Adobe Experience Cloud Blog

Author: Justin Gray Are you getting the results you want from your email marketing campaigns ? Email marketing has been around for a while now, and there’s a reason it’s such a popular channel in most marketers’ toolboxes. The Evolution of Email Marketing. Email Marketing'

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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

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How to Avoid Sounding Tone-Deaf During Coronavirus Pandemic | Empathy

Adobe Experience Cloud Blog

You’ll have had the email by now. . Hello customer from our email marketing database, . Tone-deaf, out-of-context email marketing is, unlike the present day, not unprecedented. During these unprecedented times, we’d like you to know that no matter what happens, we’re ready to sell you more stuff.

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Where B2B and B2C Blur: A Lesson from the Polar Vortex

Adobe Experience Cloud Blog

Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions.

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6 Types of Transactional Emails That Every Email Marketer Should Know

Adobe Experience Cloud Blog

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Order Confirmation Emails and Purchase Receipts.