en the-role-of-content-marketing-in-seo 
Hubspot Marketing
AUGUST 28, 2024
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? As with most things in SEO, it depends.
Hubspot Marketing
NOVEMBER 25, 2024
In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content.
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Backlinko
APRIL 29, 2025
The Components of a Meta Tag Here’s what a basic meta tag looks like: <meta name="description" content="This is a description of my webpage that should appear in search results."> Most content management systems (like WordPress, Shopify, and Wix) handle the technical implementation for you.
Search Engine Land
SEPTEMBER 1, 2023
We often hear that SEO takes several months to a year to have an impact. Technically speaking, results are possible within days if you get content live and indexed quickly. In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do.
Hubspot Marketing
DECEMBER 29, 2023
Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. Table of Contents What is programmatic SEO?
Backlinko
MARCH 29, 2024
URL parameters are strings of text added to a URL that modify website content and functionality. That’s what we’ll cover in this post, including: How URL parameters affect marketing and SEO Google’s perspective on URL parameters Tips to avoid common issues with URL parameters How Do URL Parameters Work?
Martech
DECEMBER 8, 2021
While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. Search engine optimization and optimizing for accessibility are about doing what’s right for the user. The potential penalties.
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