en web-accessibility-tools-for-your-website 
Backlinko
MARCH 29, 2024
You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see the German version of your site in their search results.
Search Engine Land
JANUARY 27, 2023
SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. Why do we use SEO tools? Fun with AI.
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Martech
DECEMBER 8, 2021
Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. The potential penalties.
Hubspot Marketing
JULY 30, 2023
Not much time on your hands? Community is key to connecting and engaging with your audience on social. While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. Making good content isn’t even half the battle for brands today.
Hubspot Marketing
DECEMBER 13, 2019
read on to find out how attribution marketing can help your business. If an outsized percent of shoppers decide to buy online after visiting a physical location, then it’s a safe bet to say the in-store experience is owed a lot of credit for those website sales. This model is great for understanding what brings people to your door.
Adobe Experience Cloud Blog
FEBRUARY 7, 2017
Yes, the digital experience will get you far since prospects engage with your marketing content on the company website, through a Facebook ad , or in their inbox. Information may live in multiple locations that both teams don’t have access to, or teams may not have processes in place for sharing information regularly.
Moz
MARCH 2, 2021
We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. We have a lot of historical data for bank websites, so comparing pre/post COVID data would be easier than starting from scratch. How important are Core Web Vitals (CWV) for rankings?
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