Remove en web-accessibility-tools-for-your-website
article thumbnail

HTML Link Code: How to Create Hyperlinks on Your Site

Backlinko

Links have a lot of power, both in terms of user experience and your site’s SEO. So, understanding how to code HTML links properly is key if you want to create links that help (not hinder) your website’s performance. ” The href attribute defines where your link goes. The anchor text is what users see and click.

article thumbnail

What Is Hreflang and How To Implement It the Right Way

Backlinko

You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. With hreflang properly implemented on your website, someone making an online search from Germany is more likely to see the German version of your site in their search results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The cost of ignoring website accessibility

Martech

Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. The potential penalties.

Law
article thumbnail

3 Types of Marketing Attribution Software to Try in 2020

Hubspot Marketing

read on to find out how attribution marketing can help your business. If an outsized percent of shoppers decide to buy online after visiting a physical location, then it’s a safe bet to say the in-store experience is owed a lot of credit for those website sales. This model is great for understanding what brings people to your door.

article thumbnail

How brands are taking the AI plunge and testing customer experiences

Martech

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Those insights can also drive new, personalized web experiences.

article thumbnail

The Gmail Promotions Tab is Getting More Interesting

Litmus

One scenario made perfect sense, and the other was enough to stop you in your tracks. Context is exactly why the Gmail Promotions tab is the perfect place for your promotional emails to land. It’s a valuable tool for email marketers that’s about to get even more useful. Context impacts how you perceive information.

article thumbnail

What Are URL Parameters? A Guide for Marketers and SEOs

Backlinko

URL parameters are strings of text added to a URL that modify website content and functionality. ” in a website’s URL. When a user visits a URL with parameters, the web server or application reads these parameters and adjusts the page’s content—without creating many separate pages. Here are three key uses: 1.

SEO