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What It Means to Get Branded Content Right

Content Marketing Institute

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

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Social Media for Nonprofits: 11 Essential Tips for Success

Hootsuite

Show people what your nonprofit can accomplish. What does community look like? Here’s what your guidelines may include: Social media style guide that covers visual and brand voice. Social media marketing for nonprofits allows you to share your message on a global and local level. Promote awareness. Guess who’s back?

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How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Second step: ask not what your Instagram audience can do for you, but what you can do for your Instagram audience. So how does that affect brands that rely on Instagram success? The runner-up for worst thing: 16% said that the change has confused brands, who are reaching out less.). First step: don’t buy them. Trust us.).

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.

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