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Use keyperformanceindicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. For example, the average person only spends one minute per day on Twitter – is that worth your energy? Social Insider. Social Triggers. Here’s a secret.
With our heads down, the focus is on the keyperformanceindicators (KPIs) of the necessary activations to achieve the bottom-line goal rather than the focus being on the goal itself. Knowing what you want maintains momentum and breathes energy into tasks that otherwise would be monotonous.
While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants. It's your most powerful marketing tool, membership generator, and community hub.
Recently, I’ve undertaken a much bigger project that will likely span a few years – I bought a plot of land with a house in Sri Lanka and plan to transform it into a boutique hotel. If there was any organization, it was on a quarterly basis, setting objectives or KeyPerformanceIndicators (KPIs) for the upcoming quarter.
Use keyperformanceindicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. For example, the average person only spends one minute per day on Twitter – is that worth your energy? Social Insider 5.
“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. Barilla’s data team uses a proof of concept cycle to determine which solution is worth putting its collective energies into. Do we have the team to do it? Can we do it quickly?
See how my broad campaign purpose instantly transforms into an actionable, attainable goal? First, I’d define my keyperformanceindicators (KPIs) for each medium, which may look like: Instagram engagements (likes and comments) and profile tags. Determining such distinct measures for your campaign is tough — I get it.
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