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Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Hubspot Marketing

What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars. In fact, B2B marketers devote more energy to deepening relationships with existing companies than nurturing new leads and serious opportunities.

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Why It’s Time for SMBs to Implement ABM

Adobe Experience Cloud Blog

Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses?

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Your Email Engagement: 10 Ways to Get More People Reading & Clicking

Hubspot Marketing

Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. Segment your email marketing. Segmenting your email list enables you to get the right message to the right buyer persona at the right time in their buyer journey.

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How to Do Niche Marketing For Tiny Audiences

Neil Patel

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. 7 Strategies for Using Niche Marketing to Reach Small Audiences.

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How to Create an Engaging Value Proposition

Neil Patel

Take the value proposition from electric car maker Tesla , which seeks “to accelerate the world’s transition to sustainable energy.” Tesla’s VP calls attention to the need for sustainable energy in a clear and concise manner. That being said, as with most things, your market may change.

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Free email marketing tools that will make your day every day in 2021

Litmus

It can be tough taking your email marketing program to the next level on a tight budget—but it’s possible. So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Segment your email list.

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Which Startup Marketing Agency Is Ideal for You?

Marketing Insider Group

Quick Takeaways Unlike big corporations, startups have distinct challenges and require a tailored marketing approach. Startups’ rapid decision-making demands a content marketing strategy that’s equally agile. Operating on tight budgets, startups need cost-effective marketing that delivers real value.

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