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5 ways to get your B2B buyers to care in 2025

Martech

Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. Example If your company is a marketing automation platform, instead of claiming, “We solve all your lead generation problems,” try “We know B2B lead gen is tough right now.

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Marketing Automation Can Improve Your Creative Team?s Workflow

Adobe Experience Cloud Blog

The historical and predictive customer insights from the marketing automation platform ensure that your teams are spending their time on engagement campaigns and produce worthwhile end-results. Creative energy well spent behaves like an accelerant that fuels future initiatives. “At

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Strategic Campaign Planning: From Hypothesis to Execution

MarketingOps

Tracking the results of a specific activity in a “Campaign Object” like the one in Salesforce is often a waste of energy. Instead, you should track the activity of sending an email, registering for a webinar, or attending a field event within a Marketing Automation Platform.

Energy 130
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SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot

Adobe Experience Cloud Blog

Show up every day as if it’s your first day; bring that same passion and energy!” Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. Share the pain?

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Why we care about marketing automation

Martech

Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? and reducing overhead in marketing initiatives by 12.2%.

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6 Vital Features to Look for in Marketing Automation Software this Year

Adobe Experience Cloud Blog

Companies looking to invest in marketing automation software can choose from a variety of systems—but not all marketing automation platforms are created equal. Comparing different platforms is simpler when an enterprise knows exactly which features to look for. Simple Interface.

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How to Build Winning Marketing Strategies to Grow Your Recreation Center

Lynton Web

Video Marketing Video content creates powerful emotional connections that static text simply cannot match. It directly brings your recreation center's energy, expertise, and community spirit to potential members. Marketing Automation Platforms Implementing marketing automation transforms how you connect with prospects and members.