Remove Energy Remove New Technology Remove Place Remove Transform
article thumbnail

4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing

Adobe Experience Cloud Blog

Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. This is a key question when looking to implement a new technology solution or embrace a new philosophy.

Transform 134
article thumbnail

5 enduring trends in martech

Martech

In a fast-paced martech world that affords too-little time for reflection, it’s useful indeed to think about continuity, among other reasons, because it can help focus your energies and keep you from wasting time chasing ephemeral fads. New martech markets will evolve over the coming decade. Primacy of customer data.

Transform 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy.

article thumbnail

Rewiring Organizations For A Successful Digital Transformation

Duct Tape Marketing

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. You can learn from industry experts and be inspired by incredible spotlight talent.

article thumbnail

Ruthless prioritization: The key to marketing momentum

Martech

After all, we have finite time, resources, and energy. Taken off course time and again from internal requests, the promise of a new channel, or adopting new technologies. The team — as a group — decides where to place the item on the map. When will we get all of this work done?

Marketing 117
article thumbnail

Future-Proof Your Marketing Agency with the Fortification & Innovation Framework

Digital Marketer

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. The next Google, Facebook, TikTok, etc. But fret not!

article thumbnail

12 must-read CRO case studies to inspire your next campaign

Unbounce

Instead, you could divert more of your marketing energies into email campaigns that get the results you’re after. With the tools in place, they shifted their focus to conversion rate optimization and ran a few A/B tests to see what they’d learn. Learn how they transformed hundreds of abandoning visitors into leads in one month.