4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
Adobe Experience Cloud Blog
DECEMBER 8, 2014
Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. What could new lubricant technologies do for them? And so forth. Pillar 1: Marketing Strategy.
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