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Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

I experiment with every new technology so I can be a better consultant, teacher, and author. When would this technology creep into our every day social media experiences? But with the introduction of a new, user-friendly interface, anybody has access to this breathtaking technology. The ChatGPT struggle.

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Microsoft Unveils the Future of Work with AI at March 2023 Event

Calvyn Lee Blog

Satya Nadella believes that we are at the start of a new era of computing that will transform how we think, plan, and act, with powerful foundation models and capable copilots that are accessible via natural language. The new generation of AI is fundamentally different from the AI we’ve grown accustomed to around us.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation.

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The Power Of Digital Strategy In The Digital Age

Duct Tape Marketing

His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. He holds a PhD from MIT in Technology Management and Policy. Well, obviously generative AI in particular with ChatGPT is on everybody's mind these days.

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12 must-read CRO case studies to inspire your next campaign

Unbounce

Instead, you could divert more of your marketing energies into email campaigns that get the results you’re after. The challenge: Drive conversion rates for premium services A key part of Going’s business model is giving users a taste of what the service offers. But how do you use digital tactics to generate in-store traffic?

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Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. AI for Targeting : Using AI to develop audience segments and reach users is a logical way to deploy the technology. Strong AI demands strong data.

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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent. Here, Africa leads the world.

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