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Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

Thought Leadership Yes, you can use AI to identify thought leadership opportunities. As I was researching use cases for this article, I turned to X to ask marketers for examples of how they use AI for personalization. You can also localize ads, product marketing assets, and SEO content.

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5 Lessons Sales Can Learn from Dating

Adobe Experience Cloud Blog

With increased competition, the buyer’s ability to perform their own product research, and new technology, today’s buyer expects a personalized buying process. As Marketo’s very own VP of Product Marketing, Matt Zilli explains, “Brands that win in this world build lasting customer relationships with every single customer.”

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University. And many of them do just that.”.

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The Last Blog Post- What Marketers can learn from The Last Lecture

Adobe Experience Cloud Blog

I think this speaks well to marketing and competition. Often, we work so hard to achieve just a little more than others, and sometimes we may think it was not worth all the extra energy. If you know me you won’t be surprised that this stood out to me.

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10 Account-Based Marketing Sessions You Don’t Want to Miss at Summit

Adobe Experience Cloud Blog

Author: Anastasia Pavlova I joined Marketo three years ago, and my first day was at the Marketing Nation Summit 2014 in San Francisco. I still remember the incredible energy, passion, and enthusiasm shared by thousands of Marketo customers, partners, employees, and industry thought leaders to this day.

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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals. Continuously creating engaging and effective stories is the single most important element of effective content marketing. Stick with authoritative thought leadership.

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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Animalz blog

.” (00:08:00) Kyle emphasizes that while AI tools can accelerate content production, fundamental principles remain unchanged. Success in sales, marketing, or content still requires time, energy, and effort. It’s AI-synthesized content that maintains my thoughts.” Time, energy, effort.

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