Remove Entertainment Remove Influencer Marketing Remove Millennials Remove User-Generated
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Gen Z 112
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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 103
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Why Social Shopping Could be the Future of E-Commerce [Top Trends & Data from 500+ Social Commerce Pros]

Hubspot Marketing

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As a consumer, I love how effortless shopping can now be.

Gen Z 110
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2022: The influencer comes of age

Econsultancy

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77
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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52
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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content.