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How to Build a Content Strategy for Event Marketing

Marketing Insider Group

Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. Your marketing strategy is one of them. But how much thought have you put into your content strategy for event marketing?

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19 Creative Pop-Up Shop Examples

Hubspot Marketing

Good places to consider include: Outdoor stands or kiosks Empty storefronts Art or gallery spaces Marketplace or tradeshow booths You can also use services such as Peerspace or We Are Pop Up to scout locations. One standout feature of the event was the merchandise store, which offered exclusive items only to those in attendance.

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9 Biggest Event Trends of This Year

Marketing Insider Group

There are many opportunities, from switching to digital ticketing systems to replacing plastic bottles and cutlery with biodegradable alternatives, using seasonal, local produce in catering, and donating leftover food to local charities. What does this have to do with events? How can you make your in-person event worthwhile?

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Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs

Martech

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment. In search of BETAs.

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Field Events Are Just as Important as Conferences: Here are 4 Reasons Why

Adobe Experience Cloud Blog

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? So though your company’s field events may cater to much fewer people, the point is that these folks are there in the first place specifically to get to know your brand better.

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The Art of Swag (or “Schwag”)

Adobe Experience Cloud Blog

To understand what makes great swag, you’ve got to understand why swag is an effective marketing tool in the first place. Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing.

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The Biggest Leadership Conferences Taking Place in 2020

Marketing Insider Group

The Forbes Under 30 Summit brings together leaders from many different industries as speakers, as well as a music festival, investor speed-pitching session, food festival, and even a pub crawl! The post The Biggest Leadership Conferences Taking Place in 2020 appeared first on Marketing Insider Group. November 5-6, Phoenix, AZ.

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