Adobe Experience Cloud Blog

JANUARY 30, 2013

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

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Adobe Experience Cloud Blog

JANUARY 30, 2013

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database.

Event Marketing 84

Event Marketing Marketing Marketers Place 84

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. Assign an event manager to be your point person throughout the day. Create a cohesive event look and feel.

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Event Marketing Logistics Direct Mail Promotion 122

Martech

SEPTEMBER 1, 2023

This is your list of lists: All of MarTech’s experts to follow (so far) in one place for easy access. AI and marketing The must-follows to keep up with the AI revolution sweeping marketing technology. Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments.

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Event Marketing Analytics Email Marketing Content Marketing 116

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

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Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

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Price Event Marketing User-Generated Education 119

Marketing Insider Group

NOVEMBER 21, 2022

The workers of next year and beyond favor a more balanced approach – working smarter rather than harder, with more importance placed on the value of mental health and general wellness. What does this have to do with events? Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years.

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Event Marketing Food Millennials Health 112

AWeber

NOVEMBER 21, 2023

This post explores key event email marketing examples and strategies to help. When a survey asked event marketers their most effective strategy for getting the word out, the results were interesting: The best strategy wasn’t word-of-mouth. Over 75% of the event marketers polled said email marketing was their preference.

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Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. And we at Splash aren’t the only ones who know it. Rest easy knowing your data is accurate.

Logistics 133

Logistics CRM Event Marketing Thought Leadership 133

Martech

AUGUST 15, 2023

That’s a great place to start, but the CDP space is constantly evolving. More MarTech experts to follow: Marketing operations AI and marketing Email marketing Events marketing B2B marketing Content marketing Customer experience ABM The post MarTech’s CDP experts to follow appeared first on MarTech.

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Transform Thought Leadership Health Analytics 95

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Also, during his 13 years as CEO of Demandbase, it was named one of the Bay Area’s “Best Places to Work” for seven consecutive years, #9 in 2020.

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CMO Event Marketing Education Place 83

Businesses Grow

JUNE 20, 2022

No matter how niche or quirky your interest, there is a place on the web for your customers. This is both a good thing and a bad thing for marketers. Connecting to customers in a hundred places instead of three takes more effort, but this also provides more direct and relevant customer connections. How can you absorb it all?

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Direct Mail Manufacturing Communications Marketing 145

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Event Marketing b2b' Why should I consider one?

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Event Marketing Thought Leadership Energy Place 134

Martech

FEBRUARY 22, 2022

We’d expect to see more ABM integrations with events technology like ON24’s. Additionally, ON24 has also kept moving ahead by equipping events marketers with more tools to meet the hybrid future by adding live and “simulive” options , giving presenters more dynamic options to engage a larger pool of prospects.

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Manufacturing CRM User-Generated Marketing 87

Marketing Insider Group

FEBRUARY 12, 2020

The post The Biggest Leadership Conferences Taking Place in 2020 appeared first on Marketing Insider Group. Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today and generate more traffic and leads for your business.

Place 22

Place Transform Entertainment Food 22

OnPassive Marketing

SEPTEMBER 13, 2022

Display advertising refers to content placed on other sites, such as search engines, social media platforms, or websites for free. Event Marketing. Event marketing is one of the famous traditional marketing techniques to attract and engage the audience. Display Advertising.

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Outbound Marketing PR Social Media Marketing Event Marketing 62

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

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Marketing Plan Event Marketing Marketing Marketers 89

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

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Pharmaceutical Event Marketing Health Promotion 100

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

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Transform Event Marketing Thought Leadership Analytics 142

Adobe Experience Cloud Blog

MARCH 11, 2015

Check out our infographic to see our top choices of sessions, activities surrounding the event, and great places in Austin to chill out, relax, and grab a margarita on the go! Event Marketing Infographic b2b Consumer' And to learn more about what Marketo has in store for SXSW check out our microsite.

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Thought Leadership Event Marketing Price Digital Marketing 134

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom.

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Event Marketing Logistics Retail Marketing 127

Marketing Insider Group

NOVEMBER 17, 2021

At the very beginning of your event planning process , determine what your event’s goals are and how you will measure your success in achieving them. Doing so will allow your business to gather data that can be used for future event planning, helping you to identify both wins and places of improvement.

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Key Performance Indicator Event Marketing Management Place 96

Exposure Ninja

OCTOBER 16, 2023

Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles. This includes conferences, conventions, experience marketing and more. You can now run region-focused TV adverts with some channels.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Transport to and from the event. A pre-event checklist.

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Logistics Event Marketing Analytics User-Generated 107

SmartBrief - Marketing

AUGUST 14, 2023

Since this is often difficult, there will always be a place for agencies to support brands lacking the resources to create content, engage in conversation and measure overall effectiveness. Logistics also can be complicated. Therefore, it is essential to assemble an experienced team.

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Branding PR Copywriting Logistics 52

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

In addition, events and their parties are a great place to make connections for future partner collaborations. Events for Everyone! How Industry Conferences Shape Your Organization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer'

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Thought Leadership Event Marketing Customer Journey New Technology 134

Hubspot Marketing

JUNE 7, 2018

To organize your contacts and automate an effective sales and marketing process, it’s important you have a CRM -- but if you’re a small company just starting out, you might not feel ready to implement a fully-established CRM with all the features. This CRM template is a great place to get your feet wet. Event Marketing Timeline.

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CRM Finance Customer Acquisition PR 135

Marketing Insider Group

JUNE 9, 2020

There is more information available online than ever before, and research has shown that the vast majority of buyer research takes place before the buyer contacts the vendor. marketing approach from creative brand advertising towards business growth and satisfying customer needs better. products they buy.

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CMO Transform Advertising Advertisers 125

Exposure Ninja

AUGUST 11, 2023

The Fundamentals of Marketing Before you build a marketing strategy, you need to understand the fundamentals of marketing These fundamentals are made up of the seven Ps : Product Price Place Promotion People Process Physical evidence.

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Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Hubspot Marketing

AUGUST 29, 2023

Enter the name of your event in the "New Event" text box and hit return/enter on your keyboard. This will create an event on your calendar, but it will place the event on the current date and time and leave the rest of the details blank. A pop-up will appear. You're all set.

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Promotion Event Marketing Customer Place 113

Martech

SEPTEMBER 7, 2022

This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. If you’re looking for tips on leveraging XR and immersive technology for your next event, check out my post, 10 Things to Consider When Using XR for Your Event. Where to start.

Marketing 113

Marketing Marketers Communications Education 113

Hubspot Marketing

MAY 14, 2019

You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service. Guerrilla Marketing.

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Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Adobe Experience Cloud Blog

APRIL 22, 2013

With the millions of potential leads floating in cyberspace, it is necessary to concentrate your lead nurturing efforts on those who are interested in buying in the first place. Ask yourself if a particular asset encourages awareness, engagement or action and place it accordingly. Event Marketing Lead Nurturing Modern B2B Marketing'

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Event Marketing Thought Leadership Education eBook 134

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. And we at Splash aren’t the only ones who know it. Rest easy knowing your data is accurate.

Logistics 51

Logistics CRM Event Marketing Thought Leadership 51

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

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CRM Event Marketing Marketing Marketers 103

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

To understand what makes great swag, you’ve got to understand why swag is an effective marketing tool in the first place. Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing.

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Thought Leadership Event Marketing Food Price 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. Event Marketing b2b Consumer'

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Transform Thought Leadership Event Marketing Traditional Marketing 134