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How Gen Z uses social media and what that means for brands

Sprout Social

Growing trust in influencers and creators According to The 2024 Influencer Marketing Report , influencer trust is holding steady but growing in some pockets—especially among young consumers. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago.

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Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

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LinkedIn: The marketer’s guide

Martech

Marketing strategies for LinkedIn As an experienced B2B marketer, you already know the basics of LinkedIn marketing. Content marketing and social selling work the same everywhere. LinkedIn Live This is the site’s version of event marketing. So, let’s look at things you may not be familiar with.

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How the Right Creators Can Transform Your B2B Marketing

Duct Tape Marketing

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. John Jantsch (00:38.69) So let's define influencer marketing.

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Best Sizes for Social Media Images in 2025: Your Essential Guide

Vertical Response

Event header photo cover photos should be 1920 x 1005 pixels to maintain clarity and engagement on all devices. The recommended header photo size ensures optimal display across various platforms in event marketing. The marketing department can leverage these image sizes for professional branding and visibility.

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How tiered strategies and smart tech are reshaping influencer marketing success

Martech

Creators still drive culture and commerce, with influencer marketing spend projected to hit $32.55 The brands succeeding with the marketing tactic today aren’t chasing likes or engagement rates. Tracking beyond the last click is key to turning influencer hype into sustainable business growth. Email: See terms.

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5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Engage With Influencers. Influencer marketing is a hot topic across many marketing channels.