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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Digital marketing like SEO, email, and social media. Experiential and event marketing. Internal marketing to employees. Holistic marketing generates lots of data, and it’s tricky to help everyone remember the most important insights. PR and earned media. Direct sales conversations and promotions.

CMO
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Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

Hubspot Marketing

Instead of spreading their resources across multiple cities, he focused on the Los Angeles luxury event market. By growing just 5% in their established market, they saw better returns than pushing for 100% growth in new areas. This led them to shift their marketing budget to dominate their home market first.

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Murphy’s Law: When Events And Weather Collide (And How to Handle It)

Adobe Experience Cloud Blog

Author: Stacey Thornberry If you have ever hosted an event, you know that no matter how much you over-prepare, something will undoubtedly go awry. Even with careful planning, events are subject to Murphy’s Law : “If anything can go wrong, it will.”. The moral of the story: y ou can’t beat Murphy’s Law, but you can work with it.

Law
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In the Field: How to Keep Calm Under Pressure and Come Out on Top

Adobe Experience Cloud Blog

Author: Stacey Thornberry I’ve written before about the curse of Murphy’s Law when it comes to field marketing. Whatever can go wrong, will go wrong–aka when your event needs to be canceled due to an impending “storm of the century.” What’s Murphy’s Law? The internet. The internet.

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13 Businesses With Brilliant Global Marketing Strategies

Hubspot Marketing

One of its most successful tactics is to host extreme sports events all over the world. From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there, and everywhere. Not very global, right?

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

Direct mail is another medium that still works wonders (as long as you consider your local and state laws). Create In-Person Events. Event marketing is another initiative that can seem expensive. They used humor to get their attention, not just another boring print ad. But it doesn’t have to be!

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4 keys to digital events planning

Martech

Make sure that any copyrighted video content complies with copyright law and is licensed. Also, include a speaker release form so that you can utilize content post-event. By taking these four steps, your digital event is well on its way to creating a meaningful experience for your audience.