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How to Create an Effective Nonprofit Event Marketing Plan

Marketing Insider Group

If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past.

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The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Adobe Experience Cloud Blog

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. Assign an event manager to be your point person throughout the day.

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Is Your Marketing Data Missing Your Most Powerful Data Set?

Adobe Experience Cloud Blog

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. When everyone across your organization has access to event data in real-time, collaboration and communication improve internally and externally. Rest easy knowing your data is accurate.

Logistics 133
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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Ongoing management can be cost-effective when done in-house – if you can recruit, manage, develop and retain top talent. Just run the numbers on cost vs. performance/benefit.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing.

CRM 103
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Is Your Marketing Data Missing Your Most Powerful Data Set?

Adobe Experience Cloud Blog

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. When everyone across your organization has access to event data in real-time, collaboration and communication improve internally and externally. Rest easy knowing your data is accurate.

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CMO Confessions Ep. 35: Jon Russo of B2B Fusion

On24- CMO Confessions

Technology in Marketing. On-the-Job Marketing Training. Excitement for the Future of B2B Marketing. The Digital-First Future of Event Marketing. Marketing Pet Peeves. But once you enter the world, there’s not a lot of places to go for training. The Digital-First Future of Event Marketing.

CMO 52