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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A survey found that Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads.

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Is social media outsourcing the best way to grow your presence?

Sprout Social

For example, a fashion brand targeting Gen Z on Instagram is going to be totally different than, say, managing a community of older small business owners on Facebook. Finding the right talent (at the right price). How could social media outsourcing transform your business?

Gen Z 115
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Four ways that luxury brands are building customer loyalty through digital channels

Econsultancy

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for. The social media challenge went on to gain some of the highest social media coverage in Fashion Week history , generating a total of 3.9

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How to use TikTok for business effectively and grow your audience

Sprout Social

But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Effects: Add overlays, face transformation effects, background changers, voice changers, interactive effects and more. Moreover, 47.4% For brands targeting younger audiences , TikTok is a gold mine.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

CXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. A quarter of all users fall into the millennial and Gen X demographics. billion views. TikTok is an entertainment platform.

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Among the Gen Z members surveyed this ranked as the #1 thing brands should emphasize. . "Our climate crisis is here and now, and we need global, urgent and transformative actions to address what is increasingly destructive and deadly." President Donald Trump and his administration. . "Our A note from Fohr.