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Threads vs X? A Head-to-Head Showdown for Marketers

SocialPilot

Audience Vibe Threads feels like a tight-knit community— Gen Z, early adopters, Instagram-first users who value authenticity over trend-chasing. It’s where thought leadership lives—and where bold ideas get picked up fast. You’re building deeper audience loyalty, not just reach. When X (Twitter) Is The Right Choice?

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Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)

Buffer Marketing

A good old-fashioned selfie? Embrace thought leadership Speaking of thought leadership: building yourself up as a thought leader on platforms like LinkedIn, X, Threads, and beyond is an excellent way to future-proof your career.  Short-form video ? A carousel? In: Messy, authentic, candid snaps.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

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23 Social Media Content Types to Break the Boring Content Cycle

SocialPilot

Unlike short-form content, long videos build authority and deepen connection, great for thought leadership, product education, or storytelling. Audio and video podcasts are ideal for thought leadership and storytelling, while webinars are more interactive and great for education, product demos, or Q&A sessions.

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11 marketing leaders who put social media first

Sprout Social

Stay connected with Berland by following her on the platform and reading her thought leadership features. After serving as Head of Social, Content & Digital Innovation at American Eagle, he transitioned to consulting brands on their social strategies, and building a reputation as a thought leader and creator.

CMO
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10 Best Social Media Platforms for Businesses in 2025

SocialPilot

Build Trust with Thought Leadership: People trust people more than brands. It’s ideal for sharing thought leadership, engaging with decision-makers, and generating high-quality leads in a business-first environment. It has a dominant hold on Gen Z and millennial audiences globally.

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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Turn customers and followers into your brand advocates.

PR