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Audience Vibe Threads feels like a tight-knit community— GenZ, early adopters, Instagram-first users who value authenticity over trend-chasing. It’s where thoughtleadership lives—and where bold ideas get picked up fast. You’re building deeper audience loyalty, not just reach. When X (Twitter) Is The Right Choice?
A good old-fashioned selfie? Embrace thoughtleadership Speaking of thoughtleadership: building yourself up as a thought leader on platforms like LinkedIn, X, Threads, and beyond is an excellent way to future-proof your career. Short-form video ? A carousel? In: Messy, authentic, candid snaps.
Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: GenZ: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , GenZ is Pinterests fastest-growing user base in Australia.
Unlike short-form content, long videos build authority and deepen connection, great for thoughtleadership, product education, or storytelling. Audio and video podcasts are ideal for thoughtleadership and storytelling, while webinars are more interactive and great for education, product demos, or Q&A sessions.
Stay connected with Berland by following her on the platform and reading her thoughtleadership features. After serving as Head of Social, Content & Digital Innovation at American Eagle, he transitioned to consulting brands on their social strategies, and building a reputation as a thought leader and creator.
Build Trust with ThoughtLeadership: People trust people more than brands. It’s ideal for sharing thoughtleadership, engaging with decision-makers, and generating high-quality leads in a business-first environment. It has a dominant hold on GenZ and millennial audiences globally.
48% of GenZ and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Turn customers and followers into your brand advocates.
Theyve featured videos of moms at a rage room for Mothers Day, memes for GenZ employees whove recently entered the corporate workforce and meditation for outdoor enthusiasts. If youre a sustainable fashion brand and you discover your ICP contains minimal living enthusiasts, you both likely value the environment and reducing waste.
When I tweet you or use your hashtag, respond in a timely fashion. What’s an example of a Generation Y ad campaign that you think is successful? What’s the best piece of marketing that you have for my generation? I hope this blog inspires a conversation across all generations—we all have a lot to learn from each other.
Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and GenZ. Share thoughtleadership content via avatars on metaverse platforms. Gucci’s clothing isn’t the only part of the brand that’s fashion-forward.
The world’s largest professional networking platform is a powerful place for your employer branding strategy and to share thoughtleadership. Good news—GenZ has discovered Pinterest, and this demographic is on the rise on the platform 40% year over year. Industry average: No more than one update a day.
Ask “How did you hear about us” OK, it’s a little old-fashioned, but hear us out. The best social media platform for lead generation really depends on your particular business and your particular audience. TikTok can be an amazing social media lead generator if you’re looking to sell to GenZ. It’s a boring answer.
Initially, the platform seemed to cater to a younger audience, with Gen-Z teenagers participating in the now-infamous dance trends. This style of thoughtleadership translates to authority in the industry and, eventually, brand recognition. . But how does TikTok create a “For You” feed tailored for 1 billion individuals?
It translates to thoughtleadership — being the type of brand people turn to automatically when they need answers or solutions. They’re even keeping pace with hard-to-please GenZ audiences (see: the definition of “yeet” ). When we think about brands, this type of confidence and authenticity is essential.
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