Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. And these are people from human resources, from legal; they work in finance. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Accept digital innovation.

Branding 141

Branding Fashion Gen Z B2C 141

Hubspot Marketing

APRIL 4, 2024

80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. You can set up an Instagram Shop for users to browse and buy without going to your website.

Influencer Marketing 135

Influencer Marketing Branding Gen Z Marketing 135

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 145

Gen Z Millennials Education Health 145

Kevin Indig

JULY 24, 2023

Reason #1: Twitter is the 6th most popular social network among Gen Z , with 37% saying they use it. In comparison, 37% of Gen Z say they use Facebook and 62% Instagram. You would think young people aren’t using Twitter as much, and Threads is mostly for older generations. But that’s not true.

Gen Z 52

Gen Z User-Generated Non-Profit Advertising 52