Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% That means over half of Earth’s entire population now uses social media. Having a huge audience of carbon-based life forms is one thing, but here are the real benefits of social media: 1.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

APRIL 4, 2024

Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers. Most Instagram influencer campaigns are paid and require the influencer to generate original or co-created content around the brand.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. lottery #money #finance. Are we leaning into millennial cringe or Gen Z chaos? TikTok is one platform where users generally expect more informal tones from all accounts, professional or not. Do you agree?

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. Maintaining a pulse on all of your brand’s social profiles is a must in order to ensure you reach your goals and better understand all of your social efforts.

Finance 127

Finance Gen Z User-Generated Analytics 127

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Spiralytics

MAY 9, 2024

Ads on Instagram Stories have the potential to reach over 500 million individuals , given that half a billion users tune into Instagram Stories every day. These photos and videos provide a glimpse into a brand or user’s daily lives. Quite impressive, isn’t it? The same goes for TikTok’s short, entertaining clips.

Digital Marketing 52

Digital Marketing Gen Z User-Generated Marketing 52